Digital marketing is the process of promoting products or services using digital channels such as the internet, social media, search engines, email, mobile devices, and other digital platforms. This …
Market Segmentation ( Fluff Free Definition )
Market segmentation is an important concept in marketing that refers to the process of dividing a large market into smaller, more distinct groups of consumers with similar needs and attributes. This …
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What is Marketing?
Marketing is the mechanism by which businesses promote their product or service. Marketing isthe process of identifying potential customers, or target audience, promoting products andservices to an …
What is a Vertical Market?
Marketing is aimed at raising brand awareness in order to bring attention to a company’sproducts and services and ultimately prompting sales. In order for marketing to work, a businessneeds to decide …
What is an Impression?
What is an Impression?In the world of digital advertising, acquiring useful data from a marketing campaign is a usefulway to assess effectiveness and reach. Without measurable data, advertisers are …
Cost Per Click
Cost per click or CPC for short, is a term utilized in digital marketing to explain the cost of singleclick on an advertisement. CPC is a digital ad revenue model that websites and advertisers useto …