Brand equity is the value a brand possesses in the perception of consumers, or otherwise known as a value premium. It is the intangible asset that comes from having a well-known brand name and a …
Blue Ocean Strategy
In the world of marketing, the term “Blue Ocean” refers to a market space that is untapped and packed with entrepreneurial potential. It is an unexplored marketplace that isn’t drowning in …
Business-to-Business (B2B Marketing)
B2B marketing, or business-to-business marketing, is the practice of promoting and selling products or services from one business to another. Unlike B2C (business-to-consumer) marketing, which targets …
Continue Reading about Business-to-Business (B2B Marketing) →
Target Market
A target market is a specific group of consumers or businesses that a company focuses its marketing efforts on. It is the group of people or businesses that are most likely to buy a particular product …
Voice Search SEO: How To Improve Your Website’s Mobile Rankings
What Is Google Voice Search & Why Does It Matter? Technology is changing at a neck-breaking speed, and the way that your customers use technology has evolved dramatically over the past …
Continue Reading about Voice Search SEO: How To Improve Your Website’s Mobile Rankings →
What is Green Marketing
Green marketing, also sometimes known as sustainable marketing or environmental marketing, is the practice of promoting products or services that are environmentally friendly or in other words …