B2B marketing, or business-to-business marketing, is the practice of promoting and selling products or services from one business to another. Unlike B2C (business-to-consumer) marketing, which targets …
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A target market is a specific group of consumers or businesses that a company focuses its marketing efforts on. It is the group of people or businesses that are most likely to buy a particular product …
A-B split, also known as A/B testing, bucket tests, or split testing, is a technique used in marketing to compare two versions of a marketing message or marketing campaign, mobile app, webpage, or …
Green marketing, also sometimes known as sustainable marketing or environmental marketing, is the practice of promoting products or services that are environmentally friendly or in other words …
Mobile marketing refers to promoting products, goods, and services through handheld or “mobile” devices. This includes devices such as smartphones and tablets and other mobile devices. This process of …
A marketing plan is a comprehensive document that shows a business's overall marketing strategy and objectives. It is a roadmap that guides businesses on how to promote and sell their products or …
