A marketing plan is a comprehensive document that shows a business's overall marketing strategy and objectives. It is a roadmap that guides businesses on how to promote and sell their products or …
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Mobile Marketing
Mobile marketing refers to promoting products, goods, and services through handheld or “mobile” devices. This includes devices such as smartphones and tablets and other mobile devices. This process of …
What is Green Marketing
Green marketing, also sometimes known as sustainable marketing or environmental marketing, is the practice of promoting products or services that are environmentally friendly or in other words …
A-B Split
A-B split, also known as A/B testing, bucket tests, or split testing, is a technique used in marketing to compare two versions of a marketing message or marketing campaign, mobile app, webpage, or …
Target Market
A target market is a specific group of consumers or businesses that a company focuses its marketing efforts on. It is the group of people or businesses that are most likely to buy a particular product …
Business-to-Business (B2B Marketing)
B2B marketing, or business-to-business marketing, is the practice of promoting and selling products or services from one business to another. Unlike B2C (business-to-consumer) marketing, which targets …
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