Green marketing, also sometimes known as sustainable marketing or environmental marketing, is the practice of promoting products or services that are environmentally friendly or in other words …
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A-B Split
A-B split, also known as A/B testing, bucket tests, or split testing, is a technique used in marketing to compare two versions of a marketing message or marketing campaign, mobile app, webpage, or …
Target Market
A target market is a specific group of consumers or businesses that a company focuses its marketing efforts on. It is the group of people or businesses that are most likely to buy a particular product …
Business-to-Business (B2B Marketing)
B2B marketing, or business-to-business marketing, is the practice of promoting and selling products or services from one business to another. Unlike B2C (business-to-consumer) marketing, which targets …
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Blue Ocean Strategy
In the world of marketing, the term “Blue Ocean” refers to a market space that is untapped and packed with entrepreneurial potential. It is an unexplored marketplace that isn’t drowning in …
Brand Equity in Marketing
Brand equity is the value a brand possesses in the perception of consumers, or otherwise known as a value premium. It is the intangible asset that comes from having a well-known brand name and a …