Brand equity is the value a brand possesses in the perception of consumers, or otherwise known as a value premium. It is the intangible asset that comes from having a well-known brand name and a …
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What is a Vertical Market?
Marketing is aimed at raising brand awareness in order to bring attention to a company’sproducts and services and ultimately prompting sales. In order for marketing to work, a businessneeds to decide …
What is Marketing?
Marketing is the mechanism by which businesses promote their product or service. Marketing isthe process of identifying potential customers, or target audience, promoting products andservices to an …
Market Segmentation ( Fluff Free Definition )
Market segmentation is an important concept in marketing that refers to the process of dividing a large market into smaller, more distinct groups of consumers with similar needs and attributes. This …
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What is Digital Marketing?
Digital marketing is the process of promoting products or services using digital channels such as the internet, social media, search engines, email, mobile devices, and other digital platforms. This …
What Is a Marketing Plan?
A marketing plan is a comprehensive document that shows a business's overall marketing strategy and objectives. It is a roadmap that guides businesses on how to promote and sell their products or …