A Brief History of Company Mavis is the largest U.S. automotive service company specializing in tires and vehicle maintenance. Overview: Founded in 1972—with roots going back to …
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What is a Vertical Market?
Marketing is aimed at raising brand awareness in order to bring attention to a company’sproducts and services and ultimately prompting sales. In order for marketing to work, a businessneeds to decide …
What is an Impression?
What is an Impression?In the world of digital advertising, acquiring useful data from a marketing campaign is a usefulway to assess effectiveness and reach. Without measurable data, advertisers are …
What is Marketing?
Marketing is the mechanism by which businesses promote their product or service. Marketing isthe process of identifying potential customers, or target audience, promoting products andservices to an …
Market Segmentation ( Fluff Free Definition )
Market segmentation is an important concept in marketing that refers to the process of dividing a large market into smaller, more distinct groups of consumers with similar needs and attributes. This …
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What is Digital Marketing?
Digital marketing is the process of promoting products or services using digital channels such as the internet, social media, search engines, email, mobile devices, and other digital platforms. This …