Competitive advantage refers to a company's ability to outperform its competitors in a particular market or industry. It is the unique advantage that a company has over its competitors that enables it …
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What is Marketing?
Marketing is the mechanism by which businesses promote their product or service. Marketing isthe process of identifying potential customers, or target audience, promoting products andservices to an …
Market Segmentation ( Fluff Free Definition )
Market segmentation is an important concept in marketing that refers to the process of dividing a large market into smaller, more distinct groups of consumers with similar needs and attributes. This …
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What is Digital Marketing?
Digital marketing is the process of promoting products or services using digital channels such as the internet, social media, search engines, email, mobile devices, and other digital platforms. This …
What Is a Marketing Plan?
A marketing plan is a comprehensive document that shows a business's overall marketing strategy and objectives. It is a roadmap that guides businesses on how to promote and sell their products or …
Mobile Marketing
Mobile marketing refers to promoting products, goods, and services through handheld or “mobile” devices. This includes devices such as smartphones and tablets and other mobile devices. This process of …