Outsourced CMO
As an Outsourced CMO, I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.
Tip the see-saw in your favor & win the crowd
I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.
Let Me Be Your Outsourced CMO
As seen on
What can I bring to your company when you hire me as an Outsourced CMO
I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.
We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.
Would you be interested in granting your attendees access to this repository of golden opportunities?
Experienced Outsourced CMO
I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.
I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.
I have also been fortunate enough to participate in some more unique projects
Who is Ross Kernez?
First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.
What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.
I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”
When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.
I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.
Mentor at ‘Starta Venture Capital’
Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.
Grace A.I
What should you expect from your Outsourced CMO
Here’s some feedback from someone who has worked with Ross
Sedi E.
Working with an Outsourced CMO was one of the smartest decisions we made for our business. We were in need of a senior marketing leader but couldn't justify the cost of a full-time CMO. Our outsourced CMO provided the same level of strategic insight and leadership, helping us refine our brand positioning and launch new campaigns that had an immediate impact. They quickly assessed where our efforts were falling short and developed a comprehensive marketing plan that aligned perfectly with our growth goals. The flexibility and cost savings were incredible, and we were able to scale our marketing efforts without the financial burden of a full-time executive
Pomg A.
We had an established marketing team but needed someone to bring everything together and take our strategy to the next level. Hiring an Outsourced CMO gave us access to the expertise we needed without committing to a permanent executive. Our CMO provided fresh perspectives that we hadn't considered before, helped us rework our go-to-market strategy, and strengthened our digital marketing channels. They were incredibly collaborative, working seamlessly with our internal team and giving us a clear roadmap for growth. We saw results quickly in terms of increased customer engagement and leads. I highly recommend this service to any company looking to elevate their marketing without long-term overhead.
Fed S.
As a growing startup, we were struggling to keep up with our marketing efforts. Our Outsourced CMO came in and immediately identified key areas for improvement. They provided a clear, actionable strategy and oversaw the execution of several crucial campaigns. We appreciated the flexibility—they worked on a part-time basis, yet it felt like we had a full-time marketing leader in place. The results were immediate: better brand visibility, increased website traffic, and more qualified leads. Outsourcing this role was a cost-effective solution that allowed us to focus on scaling the business while knowing our marketing was in great hands.
Objective and Unbiased Analysis
The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.
An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.
Commitment to Professionalism and Ethical Integrity
Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.
A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.
Topics that I can cover:
Just SEO?
Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.
I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.
FAQs
What is an Outsourced CMO?
An Outsourced CMO, also known as a Chief Marketing Officer, is a highly experienced marketing executive who works on an external, contract basis to provide strategic marketing leadership and expertise for a business. Unlike a traditional full-time, in-house CMO, an outsourced CMO offers flexibility by providing marketing services without requiring the company to commit to a full-time executive salary or long-term employment contract. This solution is particularly valuable for startups, small to medium-sized businesses, or companies in transition that need expert marketing leadership but may not have the budget, need, or capacity for a full-time CMO.
The role of an outsourced CMO is to take on the duties of a traditional CMO, which includes creating and implementing marketing strategies, overseeing brand development, managing marketing teams, and driving customer acquisition and engagement. However, because the role is outsourced, the CMO typically works on a part-time or project-based basis. This allows the company to access executive-level marketing expertise without the overhead costs associated with a full-time hire. The outsourced CMO often works closely with the company’s leadership team to align marketing strategies with business goals and ensure that marketing efforts are contributing to overall growth and profitability.
Why would a company choose an Outsourced CMO over a full-time CMO?
There are several reasons why a company might choose to hire an Outsourced CMO instead of a full-time, in-house CMO. One of the most significant reasons is cost savings. Hiring a full-time CMO is a substantial investment, particularly for smaller businesses or startups that may not have the financial resources to support a six-figure salary, benefits, and bonuses. An outsourced CMO provides the same high-level marketing leadership but on a more flexible and cost-effective basis. Companies only pay for the services they need, whether that’s a certain number of hours per week or a specific project, without the additional costs of full-time employment.
Another key reason companies choose to outsource their CMO role is the ability to access a wider range of expertise. Outsourced CMOs often have experience across a variety of industries and sectors, which allows them to bring fresh perspectives and innovative solutions to the table. They may have worked with numerous companies, from startups to established businesses, giving them insights into what works best in different situations. This breadth of experience can be especially valuable for companies looking to break into new markets, launch new products, or scale their operations.
For businesses in transition—whether undergoing restructuring, experiencing rapid growth, or launching a new product—an outsourced CMO can provide immediate leadership and direction without the long-term commitment of hiring a full-time executive. This flexibility allows the business to scale its marketing leadership as needed, ensuring that they have the right level of support during crucial growth phases. Outsourced CMOs are also ideal for companies that may already have an internal marketing team but need additional strategic guidance or leadership to refine their efforts.
Finally, outsourcing the CMO role allows a business to maintain flexibility and agility in its marketing operations. Because the CMO is not a permanent employee, the company can adjust its level of marketing support as needs change. Whether the business requires more intensive support during a product launch or wants to scale back during slower periods, the outsourced CMO can adapt to meet those needs without the complications of employment contracts or long-term commitments.
What kind of responsibilities does an Outsourced CMO handle?
An Outsourced CMO handles a wide range of responsibilities that align with the traditional role of a full-time CMO, but they typically focus on the most critical areas where their expertise can drive immediate impact. One of the primary responsibilities of an outsourced CMO is developing and implementing the company’s overall marketing strategy. This includes analyzing the current state of the business, identifying growth opportunities, and crafting a strategic plan that aligns with the company’s goals. The outsourced CMO will work closely with the leadership team to ensure that the marketing strategy supports broader business objectives, such as increasing revenue, expanding into new markets, or enhancing brand visibility.
In addition to strategy development, an Outsourced CMO is responsible for overseeing the execution of marketing campaigns. They will guide the internal marketing team or external agencies, ensuring that all initiatives are on track, budgeted correctly, and optimized for performance. This could include digital marketing efforts, content marketing, social media campaigns, email marketing, and more. The CMO ensures that each campaign is aligned with the company’s brand and delivers measurable results, such as increased traffic, lead generation, or customer engagement.
Brand management is another critical responsibility of an outsourced CMO. They will help shape and maintain the company’s brand identity, ensuring that all marketing communications are consistent and resonate with the target audience. This often involves refining messaging, enhancing visual elements, and ensuring that the company’s unique value proposition is clearly articulated across all channels. The outsourced CMO will also work to ensure that the brand is positioned effectively in the marketplace, differentiating it from competitors.
An Outsourced CMO is also responsible for team leadership. While they may not be directly involved in day-to-day operations, they often manage the overall direction of the marketing team. This includes mentoring team members, establishing processes and workflows, and ensuring that the team has the resources they need to succeed. If the company lacks a dedicated marketing team, the outsourced CMO may bring in external partners or agencies to execute the strategy.
Finally, the outsourced CMO focuses on data analysis and reporting. They track key performance metrics to assess the success of marketing initiatives and make data-driven decisions to optimize future campaigns. The CMO ensures that the company’s marketing spend is aligned with its goals, providing regular reports to the leadership team on performance and return on investment (ROI).
How does an Outsourced CMO integrate with an existing team?
An Outsourced CMO is skilled at quickly integrating with an existing team and working alongside other executives and departments. They typically start by assessing the current state of the marketing function, identifying any gaps or challenges, and determining how best to support the team. This may involve taking on a leadership role, where they provide strategic direction and guidance to the marketing team, or it may involve working in a more collaborative capacity, supporting the existing team leader.
The Outsourced CMO will work to build strong relationships with the marketing team, ensuring that everyone is aligned around the company’s goals and strategy. They often act as a mentor, providing training, insights, and best practices to help the team improve its performance. If the company lacks a dedicated marketing team, the Outsourced CMO may bring in external partners, such as agencies or freelancers, to execute specific tasks or campaigns.
In addition to working with the marketing team, the Outsourced CMO will collaborate closely with other departments, such as sales, product development, and customer success. This cross-functional collaboration ensures that marketing efforts are aligned with the overall business strategy and that there is cohesion between different teams. For example, the CMO might work with the sales team to ensure that marketing campaigns are driving qualified leads or collaborate with the product team to align marketing messaging with new product launches.
Because the CMO is not a full-time employee, their ability to quickly adapt to the company’s culture and processes is critical. Outsourced CMOs are typically highly experienced in stepping into new environments, building trust with stakeholders, and driving results, making the integration process smooth and efficient.
How much does it cost to hire an Outsourced CMO?
The cost of hiring an Outsourced CMO can vary widely depending on the level of expertise required, the scope of the project, and the duration of the engagement. In general, companies can expect to pay between $10,000 to $20,000 per month for outsourced CMO services, although rates can be higher for more experienced professionals or for complex marketing needs.
Some Outsourced CMOs offer pricing models based on retainer fees, while others may charge hourly or project-based rates. It’s important for companies to have a clear understanding of their needs and the scope of the engagement before entering into a contract to ensure that the pricing structure aligns with their budget.
While the cost of hiring an Outsourced CMO may seem high compared to other marketing roles, it is often significantly lower than the cost of hiring a full-time CMO, who would command a six-figure salary along with benefits, bonuses, and equity. Additionally, companies only pay for the services they need, making it a cost-effective solution for businesses that require high-level marketing leadership on a flexible basis.
What types of businesses benefit most from an Outsourced CMO?
Startups, small to medium-sized businesses, and companies in transition are the most common beneficiaries of outsourced CMO services. Startups often need the expertise of a senior marketing leader but may not have the budget or need for a full-time executive. An Outsourced CMO allows them to access the same level of expertise without the long-term financial commitment.
Companies undergoing rapid growth or restructuring also benefit from hiring an Outsourced CMO. These businesses may require temporary marketing leadership to guide them through critical phases, such as launching a new product, entering a new market, or navigating a merger or acquisition.
Established businesses that are looking to revamp their marketing efforts or explore new markets can also benefit from outsourcing the CMO role. An Outsourced CMO can bring fresh perspectives and innovative strategies to help the company stay competitive and achieve its growth objectives.
In general, any business that needs high-level marketing leadership but doesn’t want to commit to a full-time hire can benefit from the flexibility, expertise, and cost-effectiveness that an Outsourced CMO provides.
How does an Outsourced CMO differ from a Fractional CMO?
While there are similarities between an Outsourced CMO and a Fractional CMO, the two roles can differ in scope and execution. Both types of CMOs provide executive-level marketing leadership on a part-time or temporary basis, allowing businesses to access high-level expertise without the cost or commitment of a full-time hire. However, the key difference between the two lies in the structure of the engagement.
A Fractional CMO is typically part of the company’s ongoing leadership team and works on a consistent, long-term basis. They may dedicate a certain number of hours or days each week to the business, acting as a part-time CMO. This role is often more integrated into the company’s day-to-day operations and can provide continuous support and leadership over an extended period. The Fractional CMO is involved in long-term strategic planning, guiding the marketing team, and overseeing the execution of campaigns in a way that mirrors the responsibilities of a full-time CMO, albeit on a reduced scale.
An Outsourced CMO, on the other hand, may take on a more project-based or short-term role. They are often brought in to address specific marketing challenges, such as launching a new product, entering a new market, or guiding a company through a period of transition. While they provide the same level of expertise as a Fractional CMO, their involvement may be more focused on achieving specific outcomes rather than providing ongoing support. Outsourced CMOs are often more flexible in terms of their engagement, working with multiple clients simultaneously or providing leadership on a contract basis for a limited duration.
In some cases, the terms Outsourced CMO and Fractional CMO are used interchangeably, and the distinction between the two can vary depending on the company’s needs and the scope of the engagement. However, businesses seeking a longer-term, part-time CMO role are more likely to engage a Fractional CMO, while those looking for short-term, project-based leadership may opt for an Outsourced CMO.
How long does an Outsourced CMO typically work with a company?
The duration of an Outsourced CMO’s engagement can vary depending on the company’s needs and the scope of the project. Some businesses may require short-term support for a specific initiative, such as launching a product, rebranding, or entering a new market. In these cases, the engagement might last anywhere from a few months to a year, depending on the complexity of the project and the level of involvement required.
Other companies may bring in an Outsourced CMO for a longer-term engagement, particularly if they need ongoing marketing leadership but are not ready to commit to a full-time hire. In these situations, the CMO might work with the company for an extended period, ranging from six months to several years. The Outsourced CMO’s level of involvement can be adjusted over time based on the company’s evolving needs. For example, a company may initially require intensive support during a growth phase and then scale back the CMO’s hours as the internal marketing team becomes more self-sufficient.
In cases where a company is searching for a full-time CMO, an Outsourced CMO may be engaged to provide interim leadership while the search process is underway. This ensures that the company’s marketing efforts continue without disruption, and the Outsourced CMO can help smooth the transition once a permanent hire is made.
Overall, the duration of the engagement is highly flexible and can be tailored to the specific goals and challenges of the company.
What are the benefits of hiring an Outsourced CMO?
One of the primary benefits of hiring an Outsourced CMO is cost-effectiveness. For businesses that need high-level marketing leadership but cannot afford a full-time CMO, outsourcing provides a way to access executive expertise without the financial commitment of a permanent hire. Companies only pay for the services they need, whether that’s part-time leadership, project-based support, or temporary interim guidance.
Another major benefit is flexibility. An Outsourced CMO can be brought in for specific projects or challenges, such as launching a product, entering a new market, or addressing a downturn in sales. This allows businesses to access senior marketing expertise on an as-needed basis, scaling their marketing leadership up or down depending on the current needs of the business. Once the project is complete or the challenge is resolved, the company can adjust the CMO’s level of involvement or end the engagement altogether.
Outsourcing the CMO role also allows companies to tap into a broader range of expertise. Many Outsourced CMOs have experience working across multiple industries, giving them a wide perspective on what marketing strategies work best in different contexts. This can be particularly valuable for businesses looking to innovate or adapt to changing market conditions. An Outsourced CMO can bring fresh ideas and best practices from their work with other clients, helping companies stay competitive and ahead of trends.
For businesses in transition, an Outsourced CMO provides stability and continuity. Whether a company is undergoing restructuring, searching for a permanent CMO, or launching a new initiative, the Outsourced CMO can provide steady leadership during periods of uncertainty. This ensures that marketing efforts remain aligned with business goals and that the company continues to drive growth.
Finally, Outsourced CMOs are results-driven. Because they are typically hired to achieve specific outcomes, they focus on delivering measurable results, such as increased revenue, improved brand awareness, or higher customer engagement. This makes them an excellent choice for companies that need immediate impact and are looking for a strategic partner who can execute efficiently.