Technical SEO Audit Consultant

Published: 07.11.2024

As a Technical SEO Audit Consultant, I offer focused mini audits designed to quickly identify and address the key issues affecting your website’s organic traffic. These audits provide fast, actionable insights without the commitment of a full-scale engagement—perfect for businesses looking for expert guidance on specific SEO concerns.

Leveraging deep technical expertise, I assess critical areas such as site structure, crawlability, indexing, page speed, and on-page optimization. Each mini audit is customized to your goals and delivers clear, prioritized recommendations that you can implement right away.

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Technical SEO Audit Consultant

"If you can work with Ross, make it happen — you won't regret it!"

— Jennifer Anderson

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Why Work With Technical SEO Audit Consultant

By partnering with me, you gain access to top-tier marketing leadership, empowering your business to implement cutting-edge strategies specifically tailored to achieve your unique goals. With over 15 years of experience, I bring a wealth of knowledge across various industries, enabling me to adapt seamlessly to the distinct challenges and opportunities your business faces. My approach is comprehensive, incorporating omni-channel marketing, brand development, and demand generation to ensure your business not only stays competitive but also thrives in an ever-evolving marketplace.

In addition to core strategies like lead generation and customer acquisition, I focus on enhancing brand equity, fostering customer loyalty, and optimizing the customer journey across multiple channels. My process is data-driven, ensuring that every decision made is backed by actionable insights, maximizing return on investment (ROI) and streamlining resource allocation.

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What can I bring to your company?

I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in to work with me?

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Technical SEO Audit Consultant

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

Here’s some feedback from someone who has worked with Ross

Ross Kernez delivered exactly what my website needed—a sharp, fast, and incredibly detailed mini audit. Within 48 hours, I had a prioritized list of SEO fixes and improvements that immediately boosted our visibility. I’ve paid for full audits before, and Ross’s mini audit outperformed them. Highly recommended for anyone serious about organic traffic.

— Mike E.

I was skeptical of a ‘mini’ audit, but Ross Kernez proved that small doesn’t mean superficial. He uncovered indexing issues and page speed bottlenecks we had missed for months. The audit was clear, actionable, and easy to follow—even for someone without a technical background. Ross is now my go-to SEO consultant.

— Stephen K.

Ross Kernez’s SEO mini audit was a game-changer. He identified technical issues that were quietly killing our rankings and laid out a step-by-step plan to fix them. No fluff—just expert analysis and real solutions. For the price and speed, this service is unbeatable.

— Pat D.

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My Process

Let's Collaborate

1. Describe your project

2.Schedule a Call

3. Develop Strategic High Level Plan

4. Accountability on both sides

What should you expect from your Technical SEO Audit Consultant

In the digital age, having a robust online presence is vital for any business aiming to succeed. Search engine optimization (SEO) plays a critical role in enhancing your website’s visibility, driving organic traffic, and ultimately, increasing revenue. Among the various facets of SEO, technical SEO is one of the most complex and crucial elements. This is where hiring a technical SEO audit consultant can make a significant difference. Here are compelling reasons why you should consider bringing a technical SEO audit consultant on board.

Comprehensive Site Analysis

A technical SEO audit consultant provides a thorough analysis of your website’s technical aspects, identifying issues that could be hindering your site’s performance and search engine rankings. These experts delve into areas such as site speed, mobile-friendliness, crawlability, indexability, and overall site architecture. By conducting a detailed audit, they can pinpoint specific issues that need to be addressed, ensuring that your website is fully optimized for search engines and provides a seamless user experience.

Expertise and Experience

Technical SEO is a specialized field that requires in-depth knowledge and experience. A technical SEO audit consultant brings expertise in various areas, including server configurations, coding, website architecture, and advanced SEO techniques. Their extensive experience allows them to identify and solve complex technical issues that may be overlooked by those with less specialized knowledge. By leveraging their expertise, you can ensure that your website adheres to best practices and remains compliant with the latest search engine guidelines.

Improved Site Performance

One of the primary goals of a technical SEO audit is to enhance your website’s performance. Slow-loading pages, broken links, and crawl errors can negatively impact user experience and search engine rankings. A technical SEO audit consultant can identify and fix these issues, leading to faster load times, improved crawlability, and a more efficient user experience. These improvements not only boost your search engine rankings but also increase user engagement and satisfaction.

Enhanced Mobile-Friendliness

With the majority of web traffic coming from mobile devices, ensuring that your website is mobile-friendly is essential. A technical SEO audit consultant can evaluate your site’s mobile compatibility and recommend necessary adjustments. This includes optimizing your site’s design, improving mobile load speeds, and ensuring that all content is accessible on mobile devices. By prioritizing mobile-friendliness, you can enhance user experience and improve your search engine rankings in a mobile-first world.

Identification of Security Issues

Website security is a critical component of technical SEO. Search engines prioritize secure websites, and users are more likely to trust and engage with a site that protects their data. A technical SEO audit consultant can identify potential security vulnerabilities, such as outdated software, weak passwords, or missing SSL certificates. By addressing these issues, you can protect your website from cyber threats, build user trust, and improve your search engine rankings.

Data-Driven Decisions

A technical SEO audit consultant uses various tools and analytics to gather data on your website’s performance. By analyzing this data, they can identify trends, measure the effectiveness of their recommendations, and make informed decisions to continually optimize your site. Regular reporting and insights ensure that you understand how your website is performing and what steps can be taken to improve it further.

Cost-Effective and High ROI

Investing in a technical SEO audit consultant can be cost-effective in the long run. By identifying and fixing technical issues, you can improve your website’s performance, increase organic traffic, and boost conversions. Unlike paid advertising, which requires ongoing investment, the benefits of technical SEO improvements are long-lasting. A well-optimized website continues to attract organic traffic and generate revenue, providing a high return on investment (ROI).

In conclusion, hiring a technical SEO audit consultant offers numerous benefits that can significantly enhance your website’s performance and search engine rankings. Their expertise, comprehensive analysis, and data-driven approach ensure that your site is fully optimized and provides a superior user experience. By addressing technical issues, improving mobile-friendliness, enhancing security, and making informed decisions, a technical SEO audit consultant helps you achieve your business goals and maintain a competitive edge in the digital marketplace.

Topics that I can cover

Programmatic Marketing

Growth Marketing

Paid Search Marketing

Paid Social Marketing

Marketing Strategy

Digital PR

SEO Marketing

Social Media Marketing

FAQs

What is a mini SEO audit?
A mini SEO audit is a condensed version of a full SEO audit that quickly evaluates the most critical elements of your website’s search engine optimization. It typically focuses on high-impact areas like on-page SEO, technical errors, site speed, backlinks, and keyword performance. Unlike a full audit, which can take days or weeks, a mini SEO audit is designed to deliver fast insights and actionable fixes. It’s perfect for spotting red flags, uncovering quick wins, or prepping for a larger SEO campaign. Many businesses use it as a low-commitment way to assess their SEO health before investing further.

How is a mini SEO audit different from a full SEO audit?
A full SEO audit is comprehensive, covering every technical, content, and off-site SEO element in detail. A mini SEO audit, on the other hand, is a high-level scan of the most critical SEO factors. It’s faster, more affordable, and often focused on immediate-impact issues like crawl errors, metadata, site structure, and core keywords. While a full audit may run dozens of pages long, a mini audit is typically just a few pages with prioritized insights. It’s ideal for businesses that want a fast check-in or aren’t ready for a deep-dive engagement.

Who should get a mini SEO audit?
Anyone with a website can benefit from a mini SEO audit, especially small business owners, startups, and new site owners. It’s also helpful for marketing managers preparing for a campaign, or for agencies doing a quick client assessment. A mini SEO audit is ideal for identifying easy-to-fix SEO issues before they cause ranking drops. It’s also great for validating whether recent updates or content changes are hurting or helping your SEO. If you want fast clarity without a full-blown audit process, a mini SEO audit is the way to go.

What does a mini SEO audit typically include?
A standard mini SEO audit includes checks for broken links, missing meta tags, title tag optimization, header usage, site speed, mobile responsiveness, and indexing issues. It often covers basic keyword usage, URL structure, internal linking, and crawlability. Some consultants also include quick reviews of backlink quality and local SEO elements. It won’t include in-depth competitor analysis or long-form content audits, but it gives you a strong overview. The findings are usually delivered in a concise report with recommendations.

How long does it take to complete a mini SEO audit?
Most mini SEO audits can be completed in 24 to 72 hours, depending on the size of the site and the depth of the audit. For smaller websites, results can be delivered even faster—sometimes within the same day. The quick turnaround makes it a great option for businesses on tight schedules. Since it’s not as in-depth as a full audit, it focuses on rapid diagnostics and clear next steps. Many businesses use them routinely as a quarterly check-up.

Why is a mini SEO audit important for small businesses?
Small businesses often don’t have the resources for ongoing SEO support or a full technical audit. A mini SEO audit offers them a snapshot of how well their site is optimized and what to fix immediately. It helps prevent small issues—like broken links or missing tags—from turning into big ranking problems. This type of audit is cost-effective and easy to implement. It also builds SEO awareness and helps owners prioritize future improvements.

Can a mini SEO audit help my site rank higher?
Yes, even a basic audit can uncover issues that are holding your site back. Fixing simple on-page problems, speeding up load times, or improving mobile usability can lead to noticeable ranking improvements. A mini SEO audit identifies those quick wins that often go overlooked. While it’s not a silver bullet, it’s a powerful first step toward better visibility. Many websites see ranking lifts just from fixing what’s flagged in a mini audit.

Is a mini SEO audit suitable for ecommerce sites?
Absolutely. Ecommerce websites often have technical SEO issues that impact product visibility, such as duplicate content, slow category pages, or indexing problems. A mini SEO audit can quickly spot these issues so they don’t affect conversions or organic traffic. It’s also a great way to assess how your product and category pages are performing. For ecommerce stores with hundreds of pages, a mini audit is a fast, focused way to evaluate key templates and high-value URLs.

What tools are used in a mini SEO audit?
Mini SEO audits often use a mix of free and premium tools like Google Search Console, Screaming Frog, Ahrefs, Semrush, GTmetrix, and PageSpeed Insights. These tools help evaluate core SEO metrics like crawlability, page speed, meta tags, broken links, and keyword visibility. Consultants may also use browser extensions to check technical elements on the fly. The goal is to collect just enough data to make meaningful recommendations—without getting overwhelmed by excess detail. Tool selection varies depending on the consultant’s methodology and goals.

Does a mini SEO audit include keyword analysis?
Yes, but usually in a limited scope. A mini audit will check whether your most important keywords are being targeted correctly in titles, headers, and content. It might also reveal keyword cannibalization or missed opportunities. However, it won’t include full keyword research or competitive gap analysis. If you want a detailed keyword plan, you’ll likely need a full audit or separate keyword strategy session. Still, a mini audit is great for validating if your existing keyword usage aligns with your goals.

Can I run a mini SEO audit myself?
Yes, there are many tools and checklists available online that can help you conduct a basic mini SEO audit. However, without experience, it’s easy to overlook subtle but important issues. A professional mini SEO audit includes expert interpretation of the data, not just the raw results. If you’re comfortable with tools like Google Search Console or Semrush, you can get started on your own. But hiring a consultant ensures the insights are accurate and actionable.

What are the most common problems found in a mini SEO audit?
Common findings include missing meta titles or descriptions, duplicate content, slow loading pages, broken internal links, thin content, and poor mobile design. Technical issues like non-secure URLs, improperly configured robots.txt files, or missing sitemaps also come up frequently. These issues often have an outsized impact on rankings and user experience. A mini SEO audit helps prioritize which fixes will have the greatest return. Addressing them quickly can prevent traffic loss and algorithmic penalties.

How often should I get a mini SEO audit?
For most websites, a mini SEO audit every quarter is a good cadence. It helps catch emerging issues before they become major problems. You should also run one after launching a new site, updating your CMS, or changing hosting providers. Frequent audits are especially important for sites that publish new content regularly or make ongoing SEO changes. Think of it as preventive maintenance for your website.

Can a mini SEO audit identify penalties from Google?
While it won’t provide a full penalty analysis, a mini audit can detect signals that suggest you may be under a Google algorithmic filter or manual penalty. For example, sudden drops in rankings, lost indexed pages, or an influx of low-quality backlinks may indicate a problem. A consultant can flag these and recommend further investigation. If a penalty is suspected, they may suggest a full audit or penalty recovery plan. It’s a valuable early warning system.

Does a mini SEO audit include competitor analysis?
Not typically. Mini SEO audits are focused on your website’s internal and technical health, not external comparisons. However, some consultants may include a brief comparison of your keyword rankings or backlink profile against a key competitor. For a detailed competitive landscape, you’d need a full SEO audit or separate competitor research. A mini audit’s goal is to get your site in shape—not study others in depth.

Is mobile optimization checked in a mini SEO audit?
Yes, mobile responsiveness is a core part of modern SEO and is usually included in any credible mini SEO audit. The audit checks whether your site performs well on mobile devices in terms of design, loading speed, and usability. It also ensures mobile content is crawlable and not blocked by technical issues. With Google’s mobile-first indexing, poor mobile performance can seriously hurt your rankings. Fixing these issues quickly can boost both traffic and user satisfaction.

Will I receive a report from a mini SEO audit?
Yes, most consultants provide a summary report outlining their findings, scores, and suggested improvements. The report is typically concise—usually between 2 to 5 pages—and focuses on prioritized actions. It may include screenshots, traffic data, and severity ratings. Some reports even come with a checklist so you or your developer can act on the recommendations. A well-organized report makes the insights easy to understand and implement.

How much does a mini SEO audit cost?
Mini SEO audits are generally more affordable than full audits, ranging from $100 to $500 depending on the provider and site complexity. Some freelancers and agencies even offer them as part of a lead-generation process or first-time engagement. It’s a budget-friendly way to assess your SEO health without committing to a long-term retainer. Just be sure the consultant includes specific, tailored recommendations—not just automated reports. Quality still matters, even in a small audit.

Can a mini SEO audit help improve site speed?
Yes, most audits include a basic site speed assessment using tools like PageSpeed Insights or GTmetrix. They’ll flag issues like large images, unused scripts, render-blocking resources, and excessive plugins. These factors affect both rankings and user experience. By addressing speed problems, you can improve bounce rate, time-on-site, and mobile usability—all of which impact SEO. Site speed is a quick win with long-term benefits.

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Technical SEO Audit Consultant

Technical SEO Audit Consultant