Fractional CMO New Zealand

As a Fractional CMO New Zealand, As your Fractional Chief Marketing Officer (CMO), I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.

Tip the see-saw in your favor & win the crowd

I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.

Let Me Be Your Fractional CMO

As seen on

What can I bring to your company when you hire me as fractional CMO?

I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

Find out more

Experienced Fractional CMO New Zealand

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.

What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.

I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”

When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.

I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.

Mentor at ‘Starta Venture Capital’

Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.

Grace A.I

I was part of the team that built the search engine Grace AI that was powered by IBM. This was a fantastic experience to work with some great minds, this was another project that took me outside my comfort zone, tested my skills & exposed my weaknesses.

When hiring a Fractional CMO in New Zealand, you should expect a strategic leader who can deliver marketing expertise tailored to your business without the full-time commitment. They will bring a deep understanding of local and global market dynamics, using their experience to craft strategies that align with your business goals and the New Zealand market’s unique characteristics.

A Fractional CMO will focus on delivering measurable results, including boosting brand awareness, improving lead generation, and optimizing marketing channels. Their approach is hands-on and results-oriented, often acting as an extension of your team rather than an external consultant. They will work closely with you to understand your business objectives, competitive landscape, and customer demographics, creating data-driven strategies that align with your growth goals.

Given New Zealand’s distinct market, they may also help you navigate local business practices, consumer behavior, and regional regulatory requirements. Their role will typically involve refining your marketing strategy, analyzing performance metrics, and making necessary adjustments to ensure continued growth.

Expect them to bring a flexible and scalable approach, adjusting their involvement based on your evolving needs, all while managing budgets efficiently and guiding your internal team.

What should you expect from your Fractional CMO New Zealand

Here’s some feedback from someone who has worked with Ross

Sed E.

We needed a top-tier marketing expert but didn't have the budget for a full-time executive. The Fractional CMO service in New Zealand was the perfect solution! Their deep knowledge of both the local market and international marketing trends helped us refine our strategies and see real growth. Their flexible approach allowed us to scale their involvement based on our business needs. It’s like having a world-class CMO on demand without the hefty price tag. Highly recommended for any company looking to elevate their marketing!

Rick A.

The Fractional CMO service in New Zealand was exactly what we needed to boost our brand awareness and drive more leads. They worked closely with our team to develop a tailored marketing strategy, and within just a few months, we saw significant improvements in our campaigns. Their expertise in digital marketing and branding is second to none. We saved time and money while getting executive-level insights and results. A fantastic service for businesses that want to grow without committing to a full-time CMO

Fell S.

Our experience with the Fractional CMO service in New Zealand has been nothing short of exceptional. They provided us with the strategic leadership we were missing, helping us rework our go-to-market strategy and refine our messaging. The team was highly professional, and their ability to deliver measurable results quickly stood out. If you're looking for high-level marketing expertise without the full-time commitment, this is the service you need. We've already recommended them to several other businesses!

Objective and Unbiased Analysis for Legal Cases

The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.

An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.

Commitment to Professionalism and Ethical Integrity

Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.

A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.

Topics that I can cover:

Search Marketing

Paid Search

Email Marketing

SMM Marketing

Fractional CMO

Just SEO?

Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.

I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.

FAQs

What is a Fractional CMO?

A Fractional CMO is a marketing executive who works part-time or on a contract basis to provide strategic leadership and oversee marketing efforts. Instead of hiring a full-time CMO, businesses can leverage the expertise of a seasoned professional on a flexible schedule that suits their needs. The role of a fractional CMO in New Zealand is often customized based on a company’s size, industry, and growth goals. They typically engage with businesses that either don’t require a full-time CMO or are in transitional stages, such as scaling up or going through a rebranding process.

In the context of New Zealand, a fractional CMO is often found supporting tech startups, established SMEs, and companies looking to expand into international markets. They bring a wealth of experience, having worked with various industries, and they tailor their approach to each business’s unique market challenges.

Why Should a Business in New Zealand Consider Hiring a Fractional CMO?

There are several reasons why businesses in New Zealand may choose to work with a fractional CMO. One of the most compelling is cost. Hiring a full-time, highly experienced CMO can be prohibitively expensive, especially for smaller or medium-sized companies. A fractional CMO allows businesses to access the expertise of a senior marketing professional without the associated salary and benefits that come with a full-time executive.

Additionally, New Zealand companies often face unique market dynamics that require a keen understanding of local as well as global trends. A fractional CMO can bring fresh insights, provide a strategic direction, and implement marketing initiatives without a long-term commitment. This can be particularly advantageous for businesses that are expanding or undergoing periods of significant change.

Another key advantage of hiring a fractional CMO is the agility they bring. For businesses that experience fluctuating marketing needs—such as seasonal businesses or companies launching new products—a fractional CMO can be scaled up or down according to demand.

How Does a Fractional CMO Work with Existing Marketing Teams?

A fractional CMO does not replace an existing marketing team; rather, they work collaboratively with the team to elevate marketing strategies and execution. In New Zealand, where marketing teams might be smaller or composed of generalists, a fractional CMO can offer the senior-level expertise that these teams lack. They oversee strategy development, guide teams in campaign execution, and optimize marketing channels.

One of the key roles of a fractional CMO is to mentor and coach in-house teams, empowering them to execute strategies more effectively. For businesses that don’t have a full-fledged marketing department, a fractional CMO might also step in to manage day-to-day marketing activities, oversee agencies, and ensure that all marketing efforts are aligned with the overall business goals.

What Can You Expect from a Fractional CMO in New Zealand?

Hiring a fractional CMO means gaining access to a strategic leader who will develop and implement marketing plans tailored to your business. Typically, a fractional CMO will conduct a thorough audit of your existing marketing strategies, assess the effectiveness of your current channels, and identify growth opportunities. In New Zealand, a fractional CMO will also be highly attuned to the cultural and market-specific nuances, making them well-positioned to advise on local and international marketing tactics.

Another key benefit is the ability to bring a fresh perspective. A fractional CMO is typically an outsider to your organization, which means they can offer new insights, challenge assumptions, and push for innovation. They help companies stay on the cutting edge of marketing trends, from digital transformation to customer-centric marketing strategies.

In terms of deliverables, a fractional CMO will typically outline clear goals and KPIs to measure marketing success. Whether your goal is to increase brand awareness, optimize conversion rates, or break into new markets, the fractional CMO will lead the charge in developing and implementing data-driven strategies that align with your overall business objectives.

What Types of Companies Benefit Most from a Fractional CMO?

Fractional CMOs are a versatile resource, making them valuable to a wide range of businesses. In New Zealand, companies that benefit the most include startups, fast-growing SMEs, and established businesses looking to scale or rebrand.

For startups, especially in sectors like technology or eCommerce, a fractional CMO can provide the necessary strategic framework to launch products, build brand recognition, and establish a competitive market position. They are crucial during the early stages when founders may not have the marketing experience or resources to execute on a high level.

SMEs that are scaling rapidly can also benefit from a fractional CMO, as they can offer seasoned advice without the overhead costs of a full-time executive. Often, these businesses have marketing teams in place but need strategic oversight to refine and scale their marketing efforts. The flexibility of a fractional CMO allows these companies to gain a senior-level perspective that helps manage growth and navigate market competition.

Established businesses undergoing transformation—whether through digital marketing shifts or international expansion—can also reap the rewards of a fractional CMO. These executives offer a high degree of flexibility and expertise, which can guide a company through periods of uncertainty or change.

How is a Fractional CMO Different from a Marketing Consultant?

While there are similarities between a fractional CMO and a marketing consultant, there are also key differences. A marketing consultant typically focuses on short-term projects or specific marketing issues. They provide advice, but may not be involved in execution or long-term strategy implementation. A fractional CMO, on the other hand, takes a more hands-on approach, often becoming a part of the leadership team. They are responsible for both strategy and execution, aligning marketing efforts with the company’s overall goals.

In New Zealand, businesses often choose fractional CMOs when they need ongoing, consistent marketing leadership but don’t have the resources or need for a full-time executive. A fractional CMO takes ownership of the company’s marketing direction and delivers long-term value, whereas a consultant might be brought in for a specific challenge or campaign.

How Long Should You Expect to Work with a Fractional CMO?

The duration of engagement with a fractional CMO depends on the needs of the business. Some companies may work with a fractional CMO on an ongoing basis, while others may engage them for a specific period, such as during a rebranding or product launch. The flexibility of this role means that businesses in New Zealand can tailor their agreements based on their specific needs.

For example, if a company is in a period of rapid growth, they might need the guidance of a fractional CMO for 6 to 12 months to set up scalable marketing processes. In contrast, a smaller company may only need a few months of strategic direction to get their marketing efforts on track.

What is the Cost of Hiring a Fractional CMO in New Zealand?

The cost of hiring a fractional CMO in New Zealand can vary widely depending on the level of expertise, the scope of the engagement, and the duration of the contract. Generally, businesses can expect to pay a fraction of what they would for a full-time CMO, which is the primary appeal of this arrangement.

Costs are typically structured either on a retainer basis or hourly/daily rates. Some fractional CMOs may charge based on the specific deliverables or projects they manage. Regardless of the payment structure, the value brought by a fractional CMO often far exceeds the cost, particularly when compared to the long-term salary and benefits associated with a full-time hire.

How Can You Find the Right Fractional CMO for Your Business?

Finding the right fractional CMO for your business in New Zealand involves understanding your specific marketing needs and objectives. It’s crucial to look for someone with relevant experience in your industry and a proven track record of success in similar roles. Since the marketing landscape in New Zealand is unique in some aspects, it’s important to find a CMO who understands the local market dynamics, consumer behaviors, and cultural nuances.

When evaluating candidates, consider their strategic capabilities, leadership style, and ability to work collaboratively with your existing team. Many businesses in New Zealand also value CMOs who have experience in international marketing, especially if they are looking to expand into overseas markets.

How Does a Fractional CMO Stay Updated with Marketing Trends?

Marketing is a fast-moving field, and it’s crucial for any CMO to stay updated with the latest trends and technologies. Fractional CMOs in New Zealand typically stay on top of these trends by attending industry conferences, participating in webinars, and engaging in ongoing professional development. Their broad exposure to different industries and companies means that they are often well-versed in the latest marketing tools, platforms, and strategies, which they can bring into your business.

Additionally, fractional CMOs often network with other senior marketing professionals, share insights from various industries, and apply best practices to their work. They are adept at implementing new technologies, such as marketing automation tools, analytics platforms, and customer relationship management systems, to ensure that your business remains competitive.

A fractional CMO offers an ideal balance of expertise, flexibility, and cost-effectiveness for businesses in New Zealand. Whether you’re a startup needing guidance or an established company looking for strategic marketing leadership, the fractional CMO model provides access to senior marketing talent without the full-time commitment.

Additional menu