Fractional CMO For Food and Beverage
As a Fractional CMO For Food and Beverage, I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.
Tip the see-saw in your favor & win the crowd
I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.
Let Me Be Your Brand Development Fractional CMO
As seen on
What can I bring to your company when you hire me as Fractional CMO For Food and Beverage
I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.
We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.
Would you be interested in granting your attendees access to this repository of golden opportunities?
Experienced Fractional CMO For Food and Beverage
I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.
I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.
I have also been fortunate enough to participate in some more unique projects
Who is Ross Kernez?
First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.
What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.
I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”
When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.
I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.
Mentor at ‘Starta Venture Capital’
Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.
Grace A.I
What should you expect from your Fractional CMO For Food and Beverage
Here’s some feedback from someone who has worked with Ross
Harry F.
We hired a Fractional CMO for our food and beverage company, and the results have been incredible. They quickly analyzed our current marketing strategy and identified key areas where we could improve our brand visibility and engagement. Their knowledge of the industry helped us better understand consumer preferences and trends, leading to more targeted campaigns. They successfully integrated digital marketing with traditional strategies, which boosted our sales and brand recognition both online and in-store. The flexibility of having an expert on a part-time basis was perfect for our needs, and we’re already seeing measurable growth.
Mason O.
Our experience with a Fractional CMO for our food and beverage brand was outstanding. From the start, they demonstrated a deep understanding of our market and helped us refine our messaging to better resonate with our target audience. Their strategies for leveraging social media, SEO, and influencer marketing significantly increased our online engagement and customer loyalty. Additionally, their approach to managing our in-store promotions and aligning them with digital campaigns made a noticeable impact on sales. We appreciated their data-driven focus and the way they collaborated seamlessly with our internal team. They’ve truly helped us grow.
William N.
The Fractional CMO we hired for our food and beverage business has exceeded our expectations. They brought a wealth of industry-specific knowledge and helped us develop a marketing strategy that improved both our online presence and in-store promotions. Their ability to manage everything from social media and influencer partnerships to SEO and content marketing led to a strong boost in brand awareness and customer engagement. We saw an immediate difference in our sales performance, and their flexible approach worked perfectly for our budget. Their guidance and expertise have been a key driver in our recent growth.
Objective and Unbiased Analysis
The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.
An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.
Commitment to Professionalism and Ethical Integrity
Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.
A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.
Topics that I can cover:
Just SEO?
Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.
I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.
FAQs
Customer retention is just as important as customer acquisition, and a fractional CMO helps food and beverage companies develop strategies to keep their customers engaged and loyal. Retaining customers is often more cost-effective than acquiring new ones, and loyal customers tend to make repeat purchases and recommend the brand to others. The CMO works with the company to create loyalty programs, personalized offers, and ongoing communication strategies that encourage repeat business. This might involve sending regular email updates with exclusive discounts for returning customers, offering rewards for frequent purchases, or creating engaging content that keeps customers excited about the brand.
In the food and beverage industry, where visual appeal plays a significant role in marketing, product packaging is another key area where a fractional CMO can provide valuable guidance. The packaging of a product is often the first point of contact a consumer has with a brand, and it needs to communicate the brand’s values, quality, and positioning. A fractional CMO helps companies design or refine their packaging to ensure it is eye-catching, functional, and aligned with the overall brand identity. This might involve working with graphic designers and product development teams to create packaging that stands out on store shelves while clearly communicating important product information such as ingredients, nutritional facts, and certifications (e.g., organic, non-GMO).
Trade marketing is another important area of focus for food and beverage companies, particularly those that rely on retailers, distributors, or foodservice channels to sell their products. A fractional CMO helps develop trade marketing strategies that ensure the company’s products are well-represented and promoted in retail stores, online marketplaces, and through distribution partners. This might involve creating point-of-sale materials, developing promotional campaigns for retailers, or working with distributors to ensure that the company’s products are available in the right locations. Trade marketing is essential for ensuring that the company’s products are visible and accessible to consumers, both online and in brick-and-mortar stores.
In addition to external marketing efforts, a fractional CMO also helps food and beverage companies align their internal teams around the marketing strategy. Effective marketing requires collaboration between multiple departments, including product development, sales, and customer service. The CMO ensures that all departments are aligned with the company’s marketing goals and that everyone understands their role in executing the strategy. This might involve leading strategy meetings, communicating key performance indicators (KPIs), and setting clear expectations for how each department contributes to the overall marketing objectives.
Data analysis and performance measurement are critical components of any successful marketing strategy, and a fractional CMO helps food and beverage companies track and analyze key performance metrics to measure the effectiveness of their marketing campaigns. This includes tracking website traffic, conversion rates, social media engagement, email open rates, and the ROI of paid advertising campaigns. By analyzing this data, the CMO can identify what’s working, what’s not, and where adjustments need to be made. This data-driven approach ensures that the company’s marketing efforts are continually optimized to deliver better results and improve overall business performance.
For food and beverage companies looking to expand into new markets, a fractional CMO plays a crucial role in developing market entry strategies. Whether the company is looking to enter new geographic regions, launch a new product line, or target a different customer segment, the CMO helps develop a marketing strategy that supports these growth initiatives. This might involve conducting market research to identify opportunities and risks, developing localized marketing campaigns to resonate with the target audience, and adapting the company’s messaging to appeal to the specific needs and preferences of the new market. By carefully planning the market entry strategy, the CMO helps minimize risk and maximize the potential for success.
For food and beverage companies that are navigating significant changes, such as mergers, acquisitions, or rebranding efforts, a fractional CMO provides the leadership needed to manage these transitions smoothly. These types of changes can disrupt a company’s marketing efforts, but with the right strategic guidance, they can also present opportunities for growth. A fractional CMO helps companies navigate these changes by developing a communication plan that keeps customers, employees, and other stakeholders informed and engaged. The CMO ensures that the company’s messaging is clear and consistent throughout the transition, helping to maintain trust and minimize disruption.
In the food and beverage industry, regulatory compliance is another key consideration, and a fractional CMO helps ensure that all marketing efforts comply with relevant regulations. Depending on the product, food and beverage companies may need to adhere to specific labeling requirements, health claims regulations, or certification standards, such as organic or non-GMO certifications. The CMO works closely with the company’s legal and regulatory teams to ensure that all marketing materials, packaging, and product claims comply with these regulations, helping to avoid potential legal risks and build trust with consumers.
Crisis communication is another area where a fractional CMO can provide invaluable support to food and beverage companies. In this industry, companies may face crises such as product recalls, foodborne illness outbreaks, or negative media coverage. A fractional CMO helps develop crisis communication plans to ensure that the company is prepared to respond effectively to these challenges. The CMO ensures that the company’s messaging is clear, transparent, and aligned with its values, helping to mitigate the impact of the crisis and protect the company’s reputation. By managing communication during a crisis, the CMO helps maintain trust with customers, distributors, and stakeholders.
In conclusion, a Fractional Chief Marketing Officer for food and beverage companies provides the strategic leadership needed to develop and execute comprehensive marketing strategies that drive growth, build brand recognition, and deliver measurable results. Whether the goal is to optimize digital marketing efforts, increase customer loyalty, expand into new markets, or improve product visibility through trade marketing, a fractional CMO brings the expertise and flexibility needed to achieve success. With a data-driven approach, the CMO helps businesses prioritize marketing initiatives, maximize ROI, and continuously improve their marketing efforts. Through a combination of creative strategies, digital marketing expertise, and industry knowledge, a fractional CMO helps food and beverage companies achieve long-term success and growth in an increasingly competitive and dynamic marketplace.