Technical SEO Audit Consultant

As a Technical SEO Audit Consultant, I offer comprehensive guidance, support, and advice to individuals and businesses to improve the organic traffic. Leveraging my extensive expertise, I help mentees navigate the complexities of digital marketing, providing personalized advice and actionable insights. My mentorship spans a wide range of digital marketing aspects, including SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics. My goal is to assist mentees in achieving their marketing objectives, enhancing their skills, and staying current with the latest industry trends and best practices.

When you work with a Technical SEO Audit Consultant, you’re investing in the long-term success of your website. They provide clarity, actionable insights, and the expertise needed to ensure your site is operating at its full potential. Whether you’re experiencing traffic drops, preparing for a major site update, or simply looking to improve your SEO performance, partnering with a consultant is the smartest way to achieve technical excellence and drive sustainable growth.

Our services

Brand Markting
Marketing Strategy
Content Marketing
SEO Marketing
Programmatic Marketing
Fractional CMO
Paid Search Marketing
Email Marketing

Book A Call

as seen on

Why Work With Technical SEO Audit Consultant

By partnering with me, you gain access to top-tier marketing leadership, empowering your business to implement cutting-edge strategies specifically tailored to achieve your unique goals. With over 15 years of experience, I bring a wealth of knowledge across various industries, enabling me to adapt seamlessly to the distinct challenges and opportunities your business faces. My approach is comprehensive, incorporating omni-channel marketing, brand development, and demand generation to ensure your business not only stays competitive but also thrives in an ever-evolving marketplace.

In addition to core strategies like lead generation and customer acquisition, I focus on enhancing brand equity, fostering customer loyalty, and optimizing the customer journey across multiple channels. My process is data-driven, ensuring that every decision made is backed by actionable insights, maximizing return on investment (ROI) and streamlining resource allocation.

Published Date: 16/09/2025

Book A Call

Your Privacy Matters 
We guarantee 100% confidentiality

Our Reviews

Working with Ross Kernez has been a game-changer for our website. His deep knowledge of technical SEO helped us identify and fix critical issues that were holding us back. Thanks to Ross, our site’s performance and traffic have significantly improved. Highly recommend his services!

— Mike E.

Ross Kernez is an exceptional technical SEO consultant. He provided us with detailed insights and actionable recommendations that made a huge difference in our search rankings. His expertise and professionalism are unmatched. If you need technical SEO assistance, Ross is your go-to expert!

— Stephen K.

Ross Kernez's technical SEO expertise transformed our online presence. His thorough analysis and strategic approach addressed all our SEO challenges effectively. We saw a remarkable increase in organic traffic and improved site speed. Ross is reliable, knowledgeable, and a pleasure to work with!

— Pat D.

Forget About Marketing Stress Behind

My Process

Let's Collaborate

1. Describe your project

2.Schedule a Call

3. Develop Strategic High Level Plan

4. Accountability on both sides

FAQs

What is technical SEO?

Technical SEO refers to the optimization of a website’s technical aspects to improve its visibility and ranking in search engine results pages (SERPs). Unlike on-page SEO, which focuses on content and keyword optimization, or off-page SEO, which involves building backlinks, technical SEO deals with the backend structure and foundation of a website. This includes optimizing site speed, ensuring mobile-friendliness, improving site architecture, implementing structured data, managing crawl errors, and enhancing overall site performance. Technical SEO ensures that search engines can effectively crawl, index, and understand your website, which is essential for achieving higher rankings.

Why is technical SEO important?

Technical SEO is crucial because it lays the foundation for all other SEO efforts. Without a technically sound website, search engines may struggle to crawl and index your content, which can hinder your visibility and rankings. A well-optimized site provides a better user experience, with faster load times, mobile compatibility, and secure connections. These factors are important ranking signals for search engines. Moreover, technical SEO helps in identifying and fixing issues that could be negatively impacting your site’s performance, ensuring that your website is fully optimized and accessible to both users and search engines.

How does a technical SEO consultant help improve my website’s performance?

A technical SEO consultant specializes in analyzing and optimizing the technical aspects of your website. They conduct thorough audits to identify issues that may be affecting your site’s performance and provide actionable recommendations to address them. This includes optimizing site speed, improving mobile-friendliness, ensuring proper site architecture, implementing structured data, and managing crawl errors. By addressing these technical issues, a consultant ensures that search engines can effectively crawl and index your site, leading to improved rankings and visibility. Additionally, a technical SEO consultant helps enhance the user experience, which can lead to higher engagement and conversions.

What is a technical SEO audit, and why do I need one?

A technical SEO audit is a comprehensive evaluation of a website’s technical aspects to identify issues that could be affecting its performance and search engine rankings. The audit covers various elements, including site speed, mobile-friendliness, site architecture, structured data, crawl errors, and security. By conducting a technical SEO audit, a consultant can pinpoint specific areas that need improvement and provide actionable recommendations to address them. Regular audits are essential to ensure that your website remains optimized and compliant with search engine guidelines, helping you maintain and improve your rankings and visibility.

How do crawl errors impact my website’s SEO?

Crawl errors occur when search engines encounter problems while trying to access and index your website’s pages. These errors can prevent search engines from effectively crawling and indexing your content, which can negatively impact your rankings and visibility. Common crawl errors include 404 errors (page not found), 500 errors (server issues), and blocked resources (such as images or scripts). A technical SEO consultant can identify and fix these errors, ensuring that search engines can properly crawl and index your site. Addressing crawl errors is crucial for maintaining a healthy website and improving your search engine rankings.

How can I improve my website’s load speed?

Improving your website’s load speed is essential for both user experience and SEO. Slow-loading websites can frustrate users and lead to higher bounce rates, which can negatively impact your rankings. There are several ways to improve load speed, including optimizing images, minifying CSS and JavaScript files, leveraging browser caching, and using a content delivery network (CDN). A technical SEO consultant can conduct a thorough analysis of your site’s performance and provide specific recommendations to enhance load speed. By implementing these optimizations, you can provide a better user experience and improve your search engine rankings.

What is mobile-friendliness, and why is it important for SEO?

Mobile-friendliness refers to a website’s ability to provide an optimal viewing and interaction experience on mobile devices, such as smartphones and tablets. With a significant portion of web traffic coming from mobile devices, search engines prioritize mobile-friendly websites in their rankings. A mobile-friendly site is responsive, meaning it adapts to different screen sizes and resolutions, and it loads quickly on mobile devices. Ensuring mobile-friendliness is crucial for providing a positive user experience and improving your search engine rankings. A technical SEO consultant can help optimize your site for mobile devices, ensuring that it meets the necessary criteria for mobile-friendliness.

How does site architecture impact SEO?

Site architecture refers to the structure and organization of a website’s pages and content. A well-organized site architecture is crucial for SEO because it helps search engines understand the hierarchy and relationship between different pages. A clear and logical site structure makes it easier for search engines to crawl and index your content, which can improve your rankings. Additionally, a user-friendly site architecture enhances the user experience, making it easier for visitors to navigate your site and find the information they need. A technical SEO consultant can analyze your site’s architecture and provide recommendations to optimize it for both search engines and users.

What is structured data, and how does it benefit SEO?

Structured data is a standardized format for providing information about a page and its content, using a specific vocabulary called schema markup. By adding structured data to your website, you can help search engines understand the content and context of your pages better. This can enhance the appearance of your listings in search results with rich snippets, which can include additional information such as star ratings, prices, and event dates. Rich snippets can improve your click-through rates (CTR) and drive more organic traffic to your site. A technical SEO consultant can help implement structured data on your site, ensuring that it is correctly formatted and optimized for search engines.

How do HTTPS and SSL certificates impact SEO?

HTTPS (Hypertext Transfer Protocol Secure) is a protocol that encrypts data between a user’s browser and a website, providing a secure connection. An SSL (Secure Sockets Layer) certificate is used to enable HTTPS on a website. HTTPS is important for SEO because it enhances the security and trustworthiness of your site. Search engines, particularly Google, consider HTTPS as a ranking factor, and websites with HTTPS are likely to rank higher than those without it. Additionally, modern browsers display warnings for non-HTTPS sites, which can deter visitors and negatively impact user experience. A technical SEO consultant can help you obtain and implement an SSL certificate, ensuring that your site uses HTTPS and provides a secure experience for users.

What are XML sitemaps, and why are they important for SEO?

XML sitemaps are files that provide a roadmap of your website’s pages to search engines, helping them discover and index your content more efficiently. An XML sitemap lists all the important pages on your site and provides metadata about each page, such as the last modified date and the priority of the page. Submitting an XML sitemap to search engines, such as Google and Bing, can help ensure that all your important pages are crawled and indexed. A technical SEO consultant can create and submit an XML sitemap for your site, helping improve its visibility and search engine rankings.

How does a technical SEO consultant help with site migrations?

Site migrations, such as moving to a new domain, changing the URL structure, or switching to a new CMS, can have a significant impact on your SEO if not done correctly. A technical SEO consultant can help manage the migration process to ensure that it goes smoothly and minimizes disruptions to your rankings and traffic. This involves creating a detailed migration plan, implementing 301 redirects, updating internal links and sitemaps, and conducting a thorough audit before and after the migration. By working with a technical SEO consultant, you can ensure that your site migration is executed properly and that your SEO performance is maintained.

What is the role of canonical tags in SEO?

Canonical tags are HTML elements that help prevent duplicate content issues by specifying the preferred version of a page when multiple versions with similar content exist. Duplicate content can confuse search engines and dilute the ranking potential of your pages. By using canonical tags, you can consolidate the ranking signals of duplicate pages and ensure that search engines index the correct version. A technical SEO consultant can help implement canonical tags on your site, ensuring that your content is properly consolidated and that your pages are not penalized for duplication.

How do hreflang tags impact international SEO?

Hreflang tags are HTML attributes that indicate the language and regional targeting of a webpage. They are essential for international SEO because they help search engines understand which version of a page to display to users based on their language and location. By implementing hreflang tags, you can ensure that your content is served to the appropriate audience, improving the user experience and increasing your chances of ranking in international search results. A technical SEO consultant can help implement hreflang tags on your site, ensuring that your content is correctly targeted to different languages and regions.

What are broken links, and how do they impact SEO?

Broken links, also known as dead links, are links on a website that lead to non-existent pages. These can occur due to deleted pages, moved content, or incorrect URLs. Broken links can negatively impact your SEO by creating a poor user experience, increasing bounce rates, and reducing the crawl efficiency of search engines. A technical SEO consultant can identify and fix broken links on your site, either by updating the URLs or implementing proper redirects. Addressing broken links is crucial for maintaining a healthy website and improving your search engine rankings.

How do 301 redirects affect SEO?

A 301 redirect is a permanent redirect from one URL to another. It is commonly used during site migrations, content restructuring, or when removing pages. Implementing 301 redirects ensures that both users and search engines are directed to the correct page, preserving the link equity and ranking signals of the original URL. Without proper redirects, you risk losing valuable traffic and search engine rankings. A technical SEO consultant can help implement 301 redirects on your site, ensuring that your URLs are properly redirected and that your SEO performance is maintained.

What is the importance of crawl budget in SEO?

Crawl budget refers to the number of pages a search engine will crawl on your site within a given timeframe. Optimizing your crawl budget ensures that search engines can efficiently discover and index your important pages. Factors that influence crawl budget include the overall health of your site, server performance, and the presence of duplicate or low-quality content. A technical SEO consultant can help optimize your crawl budget by improving site structure, fixing crawl errors, and removing or consolidating low-value pages. By optimizing your crawl budget, you can ensure that search engines prioritize the most important pages on your site, improving your visibility and rankings.

How does a technical SEO consultant handle duplicate content issues?

Duplicate content occurs when identical or similar content appears on multiple pages of a website or across different websites. This can confuse search engines and dilute the ranking potential of your pages. A technical SEO consultant can address duplicate content issues by implementing canonical tags, using 301 redirects, or consolidating duplicate pages. They can also help create a content strategy that focuses on producing unique, high-quality content. By addressing duplicate content issues, you can improve your site’s crawl efficiency and search engine rankings.

What is the role of robots.txt in SEO?

The robots.txt file is a text file that resides in the root directory of a website and provides instructions to search engine crawlers on which pages or sections of the site should not be crawled. Properly configuring the robots.txt file can help manage crawl budget and prevent search engines from indexing low-value or duplicate content. However, incorrect use of robots.txt can accidentally block important pages, negatively impacting your SEO. A technical SEO consultant can help create and configure your robots.txt file, ensuring that it effectively manages crawler access while protecting valuable content.

How do meta tags influence SEO?

Meta tags are HTML elements that provide information about a webpage to search engines and users. Key meta tags include the title tag, meta description, and meta keywords. The title tag is a crucial ranking factor and should include relevant keywords and provide a clear description of the page’s content. The meta description, while not a direct ranking factor, influences click-through rates (CTR) by providing a summary of the page in search results. Meta keywords are no longer widely used by search engines but can still be included for internal reference. A technical SEO consultant can help optimize your meta tags, ensuring that they accurately represent your content and improve your search engine visibility.

How does HTTPS migration impact SEO?

Migrating your website from HTTP to HTTPS involves implementing SSL certificates to provide a secure connection between users and your site. HTTPS is a ranking factor, and search engines prioritize secure websites. However, migrating to HTTPS can be complex and, if not done correctly, can lead to issues such as broken links, duplicate content, and loss of rankings. A technical SEO consultant can manage the migration process, ensuring that SSL certificates are properly implemented, redirects are correctly set up, and potential issues are addressed. By successfully migrating to HTTPS, you can improve your site’s security, user trust, and search engine rankings.

What is the significance of URL structure in SEO?

The structure of your URLs plays a crucial role in SEO by helping search engines understand the content and context of your pages. A clean, descriptive URL structure that includes relevant keywords can improve your search engine rankings and make it easier for users to navigate your site. Avoid using long, complex URLs with unnecessary parameters. Instead, use short, meaningful URLs that accurately describe the page’s content. A technical SEO consultant can help optimize your URL structure, ensuring that it is user-friendly and search engine-friendly. By improving your URL structure, you can enhance both the user experience and your search engine rankings.

How do server response codes impact SEO?

Server response codes indicate the status of a request made to a server. Common response codes include 200 (OK), 404 (Not Found), and 301 (Moved Permanently). These codes are important for SEO because they inform search engines about the status of your pages. For example, a 200 response code indicates that a page is accessible and can be crawled, while a 404 response code indicates that a page does not exist. Consistently returning the correct response codes is crucial for maintaining a healthy website and ensuring that search engines can effectively crawl and index your content. A technical SEO consultant can monitor and address server response codes to ensure that your site functions correctly and that your SEO performance is not negatively impacted.

What is the importance of internal linking in SEO?

Internal linking refers to the practice of linking to other pages within your website. It helps search engines understand the structure and hierarchy of your site, distributing link equity and improving crawl efficiency. Internal links also enhance user experience by guiding visitors to relevant content and keeping them engaged on your site. A technical SEO consultant can help create an effective internal linking strategy that supports your SEO goals. By optimizing your internal links, you can improve your site’s crawlability, user experience, and search engine rankings.

How does a technical SEO consultant handle site indexing issues?

Indexing issues occur when search engines are unable to properly index your site’s pages. This can be due to various factors, such as crawl errors, blocked resources, or duplicate content. A technical SEO consultant can identify and address indexing issues by conducting a thorough site audit, submitting XML sitemaps, and ensuring that your site’s pages are accessible and properly optimized. By resolving indexing issues, you can ensure that your content is visible to search engines and improve your site’s search engine rankings.

What is the role of log file analysis in SEO?

Log file analysis involves examining the server logs that record requests made to your website. This analysis provides insights into how search engine crawlers and users interact with your site. By analyzing log files, a technical SEO consultant can identify crawl patterns, detect issues such as crawl errors or slow-loading pages, and optimize your site’s crawl budget. Log file analysis is a valuable tool for understanding how search engines access your content and for making data-driven decisions to improve your site’s performance and search engine rankings.

How does a technical SEO consultant ensure site security?

Site security is crucial for protecting user data, maintaining user trust, and complying with search engine guidelines. A technical SEO consultant can implement various security measures, such as HTTPS migration, regular security audits, and monitoring for vulnerabilities. They can also ensure that your site complies with security best practices, such as using strong passwords, keeping software up to date, and regularly backing up your data. By enhancing site security, you can protect your users, improve your search engine rankings, and maintain a positive online reputation.

What is the importance of a mobile-first index in SEO?

A mobile-first index means that search engines primarily use the mobile version of your site for indexing and ranking. With the majority of web traffic coming from mobile devices, search engines prioritize mobile-friendly websites. Ensuring that your site is optimized for mobile devices is crucial for maintaining and improving your search engine rankings. A technical SEO consultant can help optimize your site for the mobile-first index by ensuring responsive design, improving mobile load speed, and addressing any mobile-specific issues. By prioritizing mobile optimization, you can provide a better user experience and improve your search engine rankings.

How do you measure the success of technical SEO efforts?

Measuring the success of technical SEO efforts involves tracking key performance indicators (KPIs) such as organic traffic, search engine rankings, crawl errors, page load speed, and mobile-friendliness. A technical SEO consultant can use various tools, such as Google Analytics, Google Search Console, and third-party SEO tools, to monitor these KPIs and provide regular reports. By analyzing the data, they can identify trends, measure the effectiveness of their optimizations, and make data-driven decisions to continually improve your site’s performance. Regular reporting and analysis ensure that your technical SEO efforts are aligned with your business goals and driving the desired results.

How does a technical SEO consultant stay updated with industry changes?

The field of SEO is constantly evolving, with search engine algorithms and best practices regularly changing. A technical SEO consultant stays updated with industry changes by following reputable SEO blogs, attending conferences and webinars, participating in online forums, and engaging with the SEO community. They continuously monitor algorithm updates, industry news, and emerging trends to ensure that their strategies remain effective and compliant with search engine guidelines. By staying informed, a technical SEO consultant can adapt their approach and provide the best possible results for your website.

In conclusion, a technical SEO consultant plays a crucial role in optimizing the technical aspects of your website to improve its visibility, performance, and search engine rankings. By addressing issues such as site speed, mobile-friendliness, site architecture, structured data, crawl errors, and security, a technical SEO consultant ensures that your website is fully optimized and provides a positive user experience. Regular audits, data-driven decisions, and staying updated with industry changes are essential components of their approach. Working with a technical SEO consultant can significantly enhance your online presence, drive more organic traffic, and achieve your business goals.

How does page speed optimization improve SEO?

Page speed optimization is crucial for both user experience and SEO. Slow-loading pages can frustrate users and lead to higher bounce rates, negatively impacting your rankings. Search engines, particularly Google, consider page speed as a ranking factor, favoring faster-loading websites. There are several ways to improve page speed, including optimizing images, minifying CSS and JavaScript files, leveraging browser caching, and using a content delivery network (CDN). A technical SEO consultant can conduct a thorough analysis of your site’s performance and provide specific recommendations to enhance page speed. By implementing these optimizations, you can improve user experience and search engine rankings.

Additional menu