Fractional CMO Las Vegas

As aFractional CMO Las Vegas, As your Fractional Chief Marketing Officer (CMO), I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.

Tip the see-saw in your favor & win the crowd

I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.

Let Me Be Your Fractional CMO

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What can I bring to your company when you hire me as fractional CMO?

I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

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Experienced Fractional CMO Las Vegas

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.

What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.

I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”

When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.

I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.

Mentor at ‘Starta Venture Capital’

Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.

Grace A.I

I was part of the team that built the search engine Grace AI that was powered by IBM. This was a fantastic experience to work with some great minds, this was another project that took me outside my comfort zone, tested my skills & exposed my weaknesses.

When working with a fractional CMO in Austin, you can expect a professional who brings not only extensive marketing expertise but also a deep understanding of the local business landscape and Austin’s entrepreneurial ecosystem. Given that Austin is known for its vibrant tech community and startup culture, your fractional CMO will likely have experience working with both emerging companies and more established brands. They will be adept at creating marketing strategies that resonate with the city’s diverse and growing population, as well as positioning your company in an increasingly competitive market.

Your fractional CMO will focus on building and refining your brand’s messaging to make sure it aligns with your company’s goals and resonates with your target audience. In a city like Austin, where innovation is key, they’ll look to foster a cutting-edge, tech-forward approach to marketing, incorporating digital strategies, influencer collaborations, and data-driven insights. Given the fast-paced and constantly evolving nature of Austin’s business scene, expect your fractional CMO to emphasize agility in their approach, quickly adjusting campaigns based on performance metrics and industry trends.

Additionally, since they are fractional and not full-time, their work will be focused and goal-oriented. You can expect them to prioritize key initiatives that drive the most impact, whether that means boosting brand awareness, growing market share, or refining product positioning. They will likely also leverage their local network to build partnerships, identify growth opportunities, and connect with influential voices within Austin’s business community, providing you with valuable exposure.

Ultimately, a fractional CMO in Austin will help your company grow strategically, optimizing your marketing efforts without the overhead of a full-time hire, while bringing a uniquely Austin-centric perspective that taps into the city’s culture of innovation and growth.

What should you expect from your Fractional CMO Las Vegas

Here’s some feedback from someone who has worked with Ross

Sed E.

Hiring a Fractional CMO in Las Vegas was one of the best decisions we made for our real estate company. We were struggling to stand out in a competitive market, and our marketing efforts were scattered. The Fractional CMO immediately brought structure and strategy to the table. They helped us refine our branding, developed a clear digital marketing plan, and enhanced our social media presence. The result was a noticeable increase in leads and inquiries within just a few months. Having a marketing expert on a part-time basis gave us the strategic leadership we needed without the full-time cost. Highly recommended for any business in Las Vegas looking to boost their marketing.

Roman A.

As a small hotel owner in Las Vegas, we needed someone to help us navigate the highly competitive hospitality market without the expense of a full-time CMO. Our Fractional CMO was the perfect solution. They had a deep understanding of the local tourism landscape and helped us target the right audience, optimize our online advertising, and increase direct bookings through our website. Their guidance was invaluable during peak seasons and helped us make smarter marketing decisions throughout the year. The flexibility and expertise they provided were exactly what our business needed, and the results have been clear in our bottom line.

Fell S.

Our tech startup in Las Vegas was growing quickly, and we needed expert marketing leadership to guide us through product launches and brand positioning. Hiring a full-time CMO wasn’t feasible, so we opted for a Fractional CMO, and it was a fantastic choice. Their strategic insights, particularly around digital marketing and lead generation, were spot on. They helped us optimize our campaigns, build a stronger brand presence, and streamline our marketing budget. The flexibility of the arrangement allowed us to scale their involvement based on our needs, making it both cost-effective and impactful. I would recommend a Fractional CMO to any growing business in Las Vegas.

Objective and Unbiased Analysis for Legal Cases

The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.

An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.

Commitment to Professionalism and Ethical Integrity

Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.

A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.

Topics that I can cover:

Search Marketing

Paid Search

Email Marketing

SMM Marketing

Fractional CMO

Just SEO?

Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.

I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.

FAQs

What is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is a marketing executive who provides part-time or flexible strategic marketing leadership to companies. Unlike a full-time CMO who is an in-house, long-term executive, a Fractional CMO offers their expertise on a contractual or part-time basis. This arrangement is ideal for companies that do not have the budget or need for a full-time CMO but still require top-tier marketing strategy and leadership. Fractional CMOs have extensive experience in various industries and help businesses create, refine, and execute marketing plans that align with business goals. Their part-time nature allows businesses to access high-level strategic direction without the cost of a full-time hire.

Why would a Las Vegas company need a Fractional CMO?

Las Vegas is a unique and dynamic business environment, with a diverse mix of industries ranging from tourism and entertainment to hospitality, technology, and healthcare. In such a competitive market, businesses need a strong, targeted marketing strategy to stand out and reach their audience effectively. However, not every company can afford or justify the cost of a full-time marketing executive, especially small- and medium-sized enterprises (SMEs) or startups. A Fractional CMO offers a cost-efficient solution, bringing high-level marketing expertise tailored to the local market while providing the flexibility to work on a part-time basis. This arrangement allows businesses to receive expert advice and leadership without the financial commitment of a permanent executive role, helping them build sustainable marketing strategies that can drive growth and brand awareness in the Las Vegas market.

How does a Fractional CMO work with a company in Las Vegas?

A Fractional CMO typically integrates into the company’s leadership team and works collaboratively with key stakeholders to understand the business’s goals and challenges. They begin by assessing the company’s current marketing strategies, identifying gaps, and suggesting improvements. From there, they develop and implement marketing strategies aligned with the company’s business objectives. Depending on the company’s needs, a Fractional CMO may oversee all aspects of marketing, including branding, digital marketing, advertising, and customer engagement efforts. They may also work closely with existing marketing teams to provide strategic direction and help optimize marketing campaigns. The Fractional CMO’s role is flexible, so their involvement can range from a few hours a week to a few days a month, depending on the project scope. This adaptability allows them to provide value without becoming a permanent fixture in the company.

What are the benefits of hiring a Fractional CMO in Las Vegas?

Hiring a Fractional CMO in Las Vegas offers numerous advantages to businesses. One of the primary benefits is cost savings. A Fractional CMO provides the expertise of a seasoned marketing executive without the full-time salary and benefits package, making it a cost-effective option for many companies. Additionally, they offer flexibility, allowing businesses to scale their marketing efforts up or down as needed. For businesses operating in Las Vegas’s fast-paced industries like entertainment or tourism, the ability to pivot quickly is crucial, and a Fractional CMO can help with that.

A Fractional CMO also brings an outsider’s perspective, offering fresh ideas and strategies that internal teams may not have considered. Their experience across different industries and markets means they can apply tried-and-true methods to new challenges. Moreover, a Fractional CMO’s vast network of industry contacts can help businesses build strategic partnerships, enhance their marketing capabilities, and gain a competitive edge in the local market. Whether a company is looking to improve its branding, reach new customers, or enhance its digital presence, a Fractional CMO can provide the leadership and expertise needed to achieve those goals without the long-term commitment of a full-time hire.

How does a company know if they need a Fractional CMO in Las Vegas?

Businesses in Las Vegas may benefit from hiring a Fractional CMO if they are experiencing any of the following scenarios. First, if the company’s growth has plateaued and the existing marketing efforts are not driving the desired results, it may be time to bring in a seasoned professional to assess the situation. Additionally, companies that have recently gone through leadership changes, mergers, or restructuring may find that a Fractional CMO can help navigate the marketing challenges that come with such transitions.

Another sign that a business could benefit from a Fractional CMO is if it lacks a clear marketing strategy or has difficulty aligning its marketing goals with its overall business objectives. If the company’s current marketing team is strong on execution but lacks strategic leadership, a Fractional CMO can provide the necessary direction. Similarly, if the company is entering new markets, launching new products, or facing increased competition, a Fractional CMO can help develop a comprehensive marketing plan that drives results.

A company that needs expert guidance but cannot justify hiring a full-time CMO due to budget constraints or fluctuating workloads would also be a good candidate for a Fractional CMO. The part-time nature of the role provides the flexibility to get the expertise the company needs, only when it’s needed.

What industries in Las Vegas can benefit from hiring a Fractional CMO?

Las Vegas is home to a wide variety of industries, and many of them can benefit from the expertise of a Fractional CMO. In the tourism and hospitality sectors, which are central to Las Vegas’s economy, businesses often need to create compelling marketing campaigns to attract and retain customers. A Fractional CMO with experience in hospitality and entertainment can help these companies craft strategies that boost brand visibility and customer loyalty.

Similarly, technology startups and healthcare companies in Las Vegas, which are experiencing rapid growth, can also benefit from the leadership and insights of a Fractional CMO. These industries require innovative marketing approaches to stand out in competitive markets and to build credibility with customers. A Fractional CMO can help these businesses implement data-driven marketing strategies, improve their digital presence, and ensure that their messaging resonates with their target audience.

In real estate, retail, and the events industry, companies often face marketing challenges unique to the local market. A Fractional CMO familiar with Las Vegas’s business landscape can provide valuable insights that help these companies improve their positioning, reach potential clients more effectively, and optimize their marketing investments.

How does a Fractional CMO measure success for a business in Las Vegas?

The success of a Fractional CMO is typically measured using key performance indicators (KPIs) that align with the company’s marketing and business objectives. These KPIs vary depending on the specific goals of the business but often include metrics like increased website traffic, higher conversion rates, improved lead generation, enhanced customer engagement, and a stronger brand presence in the market.

For companies in Las Vegas, a Fractional CMO may also focus on specific industry-related metrics, such as increased event attendance, higher bookings in the hospitality industry, or improved foot traffic for retail businesses. Other important success metrics could include the performance of digital marketing campaigns, such as social media engagement, email marketing open rates, and the return on investment (ROI) from paid advertising campaigns.

In addition to tracking these KPIs, a successful Fractional CMO will continuously evaluate the effectiveness of marketing strategies and make data-driven adjustments as needed. They will also report regularly to the company’s leadership team, providing insights into how marketing efforts are contributing to overall business growth and profitability. By focusing on tangible, measurable outcomes, a Fractional CMO ensures that marketing efforts are delivering value to the company.

How long does a company typically work with a Fractional CMO in Las Vegas?

The length of time a company works with a Fractional CMO depends on the company’s needs and the scope of the project. Some businesses hire a Fractional CMO for short-term engagements, such as developing a marketing plan, overseeing a product launch, or guiding the company through a transitional period. These engagements typically last anywhere from a few months to a year, depending on the complexity of the project and the results the company wants to achieve.

Other businesses may choose to work with a Fractional CMO on a more ongoing basis, particularly if they need ongoing strategic marketing leadership but don’t require a full-time executive. In these cases, the engagement can last for several years, with the Fractional CMO providing part-time support on an ongoing basis. This arrangement allows businesses to benefit from consistent strategic direction while maintaining the flexibility to adjust the level of involvement as their needs change.

In general, the duration of the relationship with a Fractional CMO is highly flexible and can be tailored to the specific goals of the business. Whether it’s a short-term project or a long-term partnership, the key is to ensure that the engagement delivers measurable value and helps the company achieve its marketing and business objectives.

How much does it cost to hire a Fractional CMO in Las Vegas?

The cost of hiring a Fractional CMO in Las Vegas can vary widely depending on several factors, including the CMO’s level of experience, the scope of work, and the company’s specific needs. Some Fractional CMOs charge hourly rates, while others offer monthly retainers or project-based pricing. Hourly rates can range from a few hundred to over a thousand dollars, depending on the CMO’s expertise and the complexity of the work involved. Monthly retainers may start at a few thousand dollars, depending on the level of involvement and the specific services provided.

While the cost of hiring a Fractional CMO may seem high compared to other marketing roles, it’s important to consider the value they bring in terms of strategic leadership and experience. A Fractional CMO can help businesses avoid costly mistakes, improve marketing ROI, and drive growth more effectively than less experienced marketing staff. Ultimately, the cost of hiring a Fractional CMO should be viewed as an investment in the company’s long-term success.

What should businesses look for when hiring a Fractional CMO in Las Vegas?

When hiring a Fractional CMO in Las Vegas, businesses should look for several key qualities to ensure they find the right fit for their needs. First and foremost, it’s important to find a CMO with relevant industry experience and a track record of success. A Fractional CMO with experience in Las Vegas’s unique business landscape will be better equipped to understand the local market dynamics and craft marketing strategies that resonate with the target audience.

Strong communication skills are also essential. A Fractional CMO needs to work closely with the company’s leadership team, marketing staff, and external partners, so it’s crucial that they can articulate their ideas clearly and collaborate effectively with others. Businesses should also look for someone who is adaptable and able to pivot quickly in response to changing market conditions. In fast-moving industries like entertainment, tourism, and tech, marketing strategies need to be agile and responsive, and a Fractional CMO who can think on their feet will be a valuable asset.

Lastly, it’s important to find a Fractional CMO whose availability aligns with the company’s needs. Some Fractional CMOs may have multiple clients, so it’s crucial to ensure that they have enough time to dedicate to your business and that their schedule can accommodate your project timeline.

Can a company hire a Fractional CMO for specific projects in Las Vegas?

Yes, many companies in Las Vegas hire Fractional CMOs for specific projects, especially when they need high-level marketing leadership for short-term initiatives. These projects can range from rebranding efforts and product launches to entering new markets or optimizing a company’s digital marketing strategy. A Fractional CMO can step in to provide strategic direction, oversee the execution of the project, and ensure that the marketing efforts align with the company’s overall business goals.

Once the project is completed, the engagement may end, or the company may choose to continue working with the Fractional CMO on an as-needed basis. This project-based approach allows businesses to get the expert guidance they need without the long-term commitment of hiring a full-time executive.

How can a Fractional CMO help with digital marketing in Las Vegas?

Digital marketing is a critical component of any business’s success, especially in a bustling market like Las Vegas. A Fractional CMO can provide valuable expertise in all aspects of digital marketing, from search engine optimization (SEO) and content marketing to social media management, email campaigns, and pay-per-click advertising. They can help businesses develop a cohesive digital marketing strategy that leverages multiple channels to drive traffic, increase brand awareness, and generate leads.

In addition to creating a digital marketing strategy, a Fractional CMO can oversee the implementation of that strategy, ensuring that all efforts are aligned with the company’s overall marketing and business goals. They can also work with existing marketing teams or external agencies to optimize digital marketing campaigns and improve performance.

For businesses in Las Vegas, where industries like tourism, entertainment, and retail rely heavily on online visibility and customer engagement, having a strong digital marketing presence is essential. A Fractional CMO can help ensure that your digital marketing efforts are driving results and delivering a positive return on investment.

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