Fractional CMO For Healthcare
As a Fractional CMO For Healthcare, As your Fractional CMO For Healthcare (CMO), I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.
Tip the see-saw in your favor & win the crowd
I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.
Let Me Be Your Fractional CMO For Healthcare
As seen on
What can I bring to your company when you hire me as Fractional CMO For Healthcare?
I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.
We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.
Would you be interested in granting your attendees access to this repository of golden opportunities?
Experienced Fractional CMO For Healthcare
I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.
I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.
I have also been fortunate enough to participate in some more unique projects
Who is Ross Kernez?
First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.
What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.
I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”
When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.
I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.
Mentor at ‘Starta Venture Capital’
Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.
Grace A.I
What should you expect from your Fractional CMO For Healthcare
Here’s some feedback from someone who has worked with Ross
Sedi E.
We hired a Fractional CMO for our healthcare practice, and the experience has been nothing short of transformative. As a mid-sized clinic, we needed expert marketing guidance but couldn’t justify the expense of a full-time CMO. Our Fractional CMO brought a wealth of experience and immediately identified gaps in our patient acquisition strategy. Within just a few months, we saw a significant increase in new patient appointments and better engagement with existing patients. The biggest advantage for us was the flexibility. We could scale the CMO's involvement depending on our needs, allowing us to manage our budget effectively. Overall, I highly recommend the fractional model for any healthcare organization looking to boost its marketing efforts without breaking the bank.
Pomg A.
Working with a Fractional CMO was a game-changer for our medical device company. We were launching a new product and needed someone with deep industry knowledge to oversee the entire marketing campaign. Our Fractional CMO hit the ground running, developing a comprehensive strategy that included everything from digital marketing to compliance with FDA regulations. The expertise they brought to the table was incredible – they understood the complexities of marketing in healthcare and helped us craft messages that resonated with both patients and healthcare professionals. We saw excellent results from the campaign, and the flexibility of the arrangement meant we could adjust their involvement as needed. Highly recommend for any healthcare company in need of strategic marketing leadership.
Fed S.
Our healthcare startup benefited greatly from hiring a Fractional CMO. We’re in the early stages of growth, and while we had a solid product, we were struggling to reach our target audience effectively. The Fractional CMO helped us define our brand, improve our online presence, and streamline our digital marketing efforts. They also worked closely with our compliance team to ensure that all of our messaging was aligned with healthcare regulations, which was a huge relief. Their data-driven approach was also a major plus, as we could see exactly what was working and where we needed to pivot. The results were almost immediate, with more patient inquiries and a stronger brand presence in a very competitive market. I can’t recommend this service enough for startups that need high-level marketing guidance but don’t yet have the budget for a full-time CMO.
Objective and Unbiased Analysis for Legal Cases
The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.
An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.
Commitment to Professionalism and Ethical Integrity
Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.
A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.
Topics that I can cover:
Just SEO?
Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.
I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.
FAQs