Fractional Chief Growth Officer
As a Fractional Chief Growth Officer, I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.
Tip the see-saw in your favor & win the crowd
I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.
Let Me Be Your Fractional Chief Growth Officer
As seen on
What can I bring to your company when you hire me as Fractional Chief Growth Officer
I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.
We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.
Would you be interested in granting your attendees access to this repository of golden opportunities?
Experienced Fractional Chief Growth Officer
I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.
I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.
I have also been fortunate enough to participate in some more unique projects
Who is Ross Kernez?
First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.
What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.
I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”
When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.
I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.
Mentor at ‘Starta Venture Capital’
Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.
Grace A.I
What should you expect from your Fractional Chief Growth Officer
Here’s some feedback from someone who has worked with Ross
Tremblay E.
Working with a fractional Chief Growth Officer has been a game changer for our business. They immediately identified areas where we could improve our customer acquisition strategy and helped us implement data-driven solutions that increased our lead generation. What stood out was their ability to align the sales, marketing, and product teams toward a common growth goal, making the entire process seamless. Even though they weren't full-time, their strategic insights and ability to push key initiatives forward made it feel like we had a full-time growth leader. We've seen a significant boost in revenue and customer engagement since bringing them on board, and their expertise was exactly what we needed to scale effectively.
Davies R.
Hiring a fractional CGO was one of the best decisions we've made for our company. We were at a point where we had hit a plateau in terms of growth, and they helped us break through it. The fractional CGO worked closely with our leadership team to develop a growth roadmap that focused on both short-term wins and long-term strategy. They streamlined our customer journey, optimized our pricing model, and introduced new revenue opportunities we hadn't even considered. The flexibility of having them on a part-time basis allowed us to tap into high-level growth expertise without the full-time cost. We're now seeing improved retention and a steady increase in market share.
Tracy O.
Our experience with a fractional Chief Growth Officer was transformative. They brought a fresh perspective to our growth challenges and quickly identified inefficiencies in our existing strategies. The CGO helped us adopt a more data-driven approach, refining our marketing and sales efforts to focus on what was actually delivering results. They also encouraged collaboration between departments, which streamlined our operations and ensured that everyone was aligned with our growth objectives. The impact was immediate, with measurable improvements in customer acquisition and revenue growth. Despite being part-time, their contribution felt like they were fully embedded in our team, driving change and delivering results we could see.
Objective and Unbiased Analysis
The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.
An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.
Commitment to Professionalism and Ethical Integrity
Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.
A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.
Topics that I can cover:
Just SEO?
Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.
I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.
FAQs
What specific challenges does a Fractional Chief Growth Officer address for businesses?
Businesses face a wide range of challenges when it comes to driving growth, and a Fractional Chief Growth Officer is well-equipped to help address these through a combination of strategic leadership, data-driven decision-making, and a focus on sustainable scaling. One of the primary challenges that many businesses encounter is identifying and capitalizing on growth opportunities. In today’s fast-moving business environment, companies must constantly look for new ways to expand their market share, increase revenue, and improve customer retention. A fractional CGO helps businesses identify these opportunities by analyzing market trends, customer behaviors, and the competitive landscape. By providing insights into where the business can innovate, expand, or optimize, the CGO helps the company focus on the most promising areas for growth.
Another major challenge is customer acquisition. For many businesses, acquiring new customers can be expensive and time-consuming, especially in highly competitive markets. A fractional CGO works to develop customer acquisition strategies that are both effective and cost-efficient. This might involve creating targeted marketing campaigns, optimizing sales processes, or refining the company’s messaging to better resonate with potential customers. By focusing on the customer journey and identifying areas where the company can improve engagement and conversion, the CGO helps drive new customer growth while keeping acquisition costs in check.
Customer retention is equally important when it comes to growth, and many businesses struggle with maintaining long-term relationships with their customers. A fractional CGO addresses this challenge by developing retention strategies that keep customers engaged, satisfied, and loyal to the brand. This might involve implementing customer success programs, refining loyalty rewards, or creating personalized communication strategies that build stronger connections with customers. By improving retention rates, the CGO helps ensure that the company can continue to generate revenue from its existing customer base while reducing churn.
Another key challenge that businesses face is scalability. As companies grow, they often encounter difficulties in scaling their operations, processes, and resources to meet increased demand. A fractional CGO works to ensure that growth is sustainable by putting systems in place that allow the company to scale efficiently. This might involve optimizing internal processes, improving supply chain management, or automating certain tasks to free up resources. The CGO also focuses on ensuring that the company’s growth initiatives are scalable, meaning that they can continue to drive results as the business expands without overstretching its capabilities.
Data management and analytics are other areas where businesses often face challenges when it comes to growth. Many companies collect large amounts of data but struggle to analyze and use that data effectively to inform decision-making. A fractional CGO helps businesses implement data-driven strategies by using analytics tools to monitor key performance indicators (KPIs) and track the effectiveness of growth initiatives. By relying on data, the CGO ensures that growth strategies are based on real insights rather than assumptions, allowing the company to optimize its efforts and focus on what’s actually working.
Pricing strategy is another area where businesses may struggle, especially as they grow and expand into new markets. A fractional CGO helps businesses refine their pricing models to ensure that they are competitive while still maximizing profitability. This might involve conducting market research to understand customer willingness to pay, analyzing competitors’ pricing, or experimenting with different pricing structures to find the optimal balance. By refining the company’s pricing strategy, the CGO helps ensure that the company is not leaving money on the table and that it remains competitive in the market.
Cross-departmental collaboration is also a critical challenge that many businesses face when trying to drive growth. Growth doesn’t happen in isolation, and for it to be effective, different teams within the organization need to work together towards common goals. A fractional CGO works across departments to ensure that growth initiatives are aligned and integrated. This might involve coordinating efforts between the marketing, sales, product, and operations teams to ensure that everyone is contributing to the company’s growth strategy. By breaking down silos and fostering collaboration, the CGO ensures that all parts of the organization are working together to achieve growth.
Finally, businesses often face the challenge of fostering a growth mindset within the organization. In many cases, employees may be resistant to change or hesitant to embrace new ways of working. A fractional CGO helps businesses create a culture where innovation, experimentation, and data-driven decision-making are encouraged. This might involve providing training on growth strategies, promoting a culture of continuous improvement, or encouraging teams to test new ideas and approaches. By fostering a growth mindset, the CGO ensures that the entire organization is aligned with the company’s growth objectives and is motivated to achieve success.
How does a Fractional Chief Growth Officer help businesses with customer acquisition and retention?
Customer acquisition and retention are two of the most critical components of a company’s growth strategy, and a Fractional Chief Growth Officer plays a central role in optimizing both. The CGO focuses on developing customer acquisition strategies that are both effective and scalable, ensuring that the company can attract new customers in a cost-efficient manner. This often involves creating targeted marketing campaigns that resonate with specific customer segments, refining sales processes to improve conversion rates, and optimizing the customer journey to reduce friction.
One of the first steps the CGO takes in improving customer acquisition is understanding the target audience. By analyzing customer data, market trends, and competitor activity, the CGO identifies key customer segments and tailors acquisition strategies to meet their needs. This might involve creating personalized marketing messages, leveraging digital advertising, or implementing lead generation campaigns that drive qualified traffic to the company’s website or sales team. The CGO also focuses on optimizing the customer journey, ensuring that potential customers have a seamless experience from initial awareness to final purchase.
In addition to acquisition, the CGO works to improve customer retention, which is essential for long-term growth. Retaining customers is often more cost-effective than acquiring new ones, and loyal customers tend to generate more revenue over time. The CGO develops retention strategies that keep customers engaged and satisfied, reducing churn and increasing lifetime value. This might involve implementing customer success programs that provide ongoing support, offering loyalty rewards that incentivize repeat purchases, or creating personalized communication strategies that build stronger relationships with customers.
By focusing on both customer acquisition and retention, the CGO helps businesses create a sustainable growth model that drives revenue while building long-term customer loyalty.
In conclusion, a Fractional Chief Growth Officer provides businesses with the strategic leadership needed to drive growth, improve customer acquisition and retention, and increase revenue. Their flexible, part-time approach allows businesses to access senior-level expertise without the cost of a full-time executive, ensuring that growth strategies are effective, scalable, and aligned with the company’s broader business objectives. With a focus on data-driven decision-making, cross-departmental collaboration, and innovation, the CGO helps businesses navigate the challenges of growth and achieve long-term success in a competitive marketplace.