Social Media Ads Expert Witness
Social Media Ads Expert Witness

By partnering with me, you gain access to top-tier marketing leadership, empowering your business to implement cutting-edge strategies specifically tailored to achieve your unique goals. With over 15 years of experience, I bring a wealth of knowledge across various industries, enabling me to adapt seamlessly to the distinct challenges and opportunities your business faces. My approach is comprehensive, incorporating omni-channel marketing, brand development, and demand generation to ensure your business not only stays competitive but also thrives in an ever-evolving marketplace.
In addition to core strategies like lead generation and customer acquisition, I focus on enhancing brand equity, fostering customer loyalty, and optimizing the customer journey across multiple channels. My process is data-driven, ensuring that every decision made is backed by actionable insights, maximizing return on investment (ROI) and streamlining resource allocation.

A social media ads expert witness can analyze ad accounts, identify discrepancies in performance data, and evaluate adherence to industry standards and advertising agreements. Their ability to translate complex digital advertising practices into clear, persuasive testimony strengthens your case by building credibility with judges, juries, and arbitrators. Whether you’re addressing claims of budget mismanagement, click fraud, or breach of contract, their expertise ensures your case is backed by thorough analysis and industry-backed evidence. Partnering with a social media ads expert witness gives you a strategic advantage, helping you present a compelling argument and achieve a favorable outcome.
I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.
I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.
I have also been fortunate enough to participate in some more unique projects


With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.
Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

How does a Social Media Ads expert witness analyze a campaign?
When a Social Media Ads expert witness is asked to analyze a campaign, they follow a thorough process to ensure all relevant aspects of the campaign are examined. The first step is to review the overall goals and objectives of the advertising campaign. This includes looking at the intended audience, the messaging, and the key performance indicators (KPIs) that were set for the campaign. The expert will assess whether these objectives align with industry standards and best practices.
Next, the expert dives into the campaign data. This includes analyzing performance metrics such as impressions, clicks, CTR, CPC, conversion rates, and return on ad spend (ROAS). They will examine whether the campaign was optimized for performance or if there were inefficiencies in the way it was managed. For example, they might assess whether the ad targeting was too broad or too narrow, or whether the budget was allocated effectively across different ad placements.
The expert also reviews the ad creative, including the text, images, videos, and calls-to-action, to determine whether they were appropriate for the target audience and whether they complied with the platform’s advertising guidelines. This includes ensuring the ad content was not misleading, discriminatory, or otherwise in violation of the platform’s policies.
Finally, the expert will evaluate the technical aspects of the campaign, such as the use of audience segmentation, lookalike audiences, and retargeting strategies. They may also analyze the bidding strategies used and how effectively the ads were delivered by the platform’s algorithm. If there were any issues with account suspensions, ad disapprovals, or performance drops, the expert will investigate the reasons behind these problems and provide their professional assessment of how they affected the campaign.
How does a Social Media Ads expert witness remain unbiased?
A Social Media Ads expert witness is expected to remain unbiased by adhering strictly to the facts and evidence presented in the case. Their role is to provide an objective, neutral analysis based on their expertise and the data they are given, rather than advocating for one side or the other. This impartiality is critical for maintaining the expert’s credibility in the eyes of the court.
To ensure objectivity, the expert witness focuses on analyzing the data, campaign performance, and adherence to industry standards. Their opinions are based on their professional knowledge and experience, as well as the information provided during the case. They avoid speculation and base their conclusions solely on the facts of the case, which ensures their testimony is credible and useful to the court.
Even though an expert witness is hired by one party in the dispute, they have a responsibility to the court to present a fair, unbiased analysis. Their ultimate goal is to help the court understand the technical details of social media advertising and provide clarity on the issues in question. By maintaining their objectivity, the expert witness helps ensure that their testimony is trustworthy and valuable in resolving the legal dispute.
What is the process of working with a Social Media Ads expert witness?
The process of working with a Social Media Ads expert witness begins with an initial consultation, during which the legal team and the expert will review the case details to determine whether their expertise is a good fit for the issues at hand. If the expert agrees to take on the case, they will request access to all relevant materials, including advertising campaign data, reports, contracts, and other documents related to the social media ads in question.
Once the expert has all the necessary information, they will begin their analysis. This typically involves a thorough review of the campaign’s goals, performance metrics, targeting strategies, and adherence to platform policies. The expert will compile their findings into a detailed report that outlines their analysis and conclusions. This report may be submitted as evidence during legal proceedings.
In addition to the written report, the expert witness may participate in depositions, during which they will answer questions from the opposing legal team about their findings. If the case goes to trial, the expert will provide live testimony, explaining their analysis and responding to cross-examination.
Throughout this process, the expert witness remains focused on providing an objective, data-driven analysis of the social media ad campaigns, helping the legal team build their case and providing clarity on the technical aspects of social media advertising.
How does a Social Media Ads expert witness prepare for testimony?
Preparing for testimony involves a thorough review of all the case materials and the expert’s analysis to ensure they are fully prepared to present their findings in court. This includes revisiting key campaign metrics, creative elements, targeting strategies, and platform policies to ensure that all relevant aspects of the campaign are fully understood.
The expert must also practice explaining complex social media advertising concepts in simple, understandable terms. In a courtroom setting, many of the decision-makers, such as the judge or jury, may not have a background in digital marketing. Therefore, it’s essential that the expert is able to clearly communicate the technical details of the case in a way that is accessible to non-experts.
Additionally, the expert will prepare for cross-examination by reviewing potential questions that the opposing counsel may ask. This ensures that they are ready to defend their findings and remain consistent in their testimony. The expert witness must be calm, professional, and confident during questioning, maintaining their credibility throughout the trial.
What are the limitations of a Social Media Ads expert witness?
While a Social Media Ads expert witness can provide valuable insights into social media advertising campaigns, there are some limitations to what they can do. An expert witness is not a legal professional, so they cannot interpret laws or provide legal advice. Their role is to offer expert opinions on the technical and strategic aspects of social media ads, not to determine the legal outcome of the case.
The expert’s analysis is also based on the information provided to them. If they are not given access to all relevant data or documents, their conclusions may be limited. It is the responsibility of the legal team to ensure that the expert has all the necessary materials to perform a thorough analysis.
Additionally, while an expert witness can offer opinions on the effectiveness and compliance of social media advertising campaigns, they cannot determine the intent behind the marketing decisions unless there is clear evidence presented. Their role is to evaluate the actions taken and the results of those actions, not to speculate about motivations.