Medical Marketing Consultant

Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.

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Published: 07.11.2024

As a Medical Marketing Consultant, I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.

Working with a Medical Marketing Consultant can provide your practice or healthcare business with specialized expertise in navigating the complex and regulated healthcare industry. They understand the unique challenges of marketing in the medical field, where trust, reputation, and compliance are paramount. A consultant can help you create tailored marketing strategies that resonate with your target audience while adhering to industry regulations like HIPAA. They will assist you in building a strong digital presence, enhancing patient engagement, and developing campaigns that improve patient acquisition and retention. Their insights into local search optimization, medical SEO, and reputation management can drive more qualified leads to your practice. Ultimately, a Medical Marketing Consultant will ensure that your marketing efforts are effective, compliant, and aligned with your business goals, allowing you to focus on providing excellent care to your patients.

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Medical Marketing Consultant

"If you can work with Ross, make it happen — you won't regret it!"

— Jennifer Anderson

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Why Work With Medical Marketing Consultant

By partnering with me, you gain access to top-tier marketing leadership, empowering your business to implement cutting-edge strategies specifically tailored to achieve your unique goals. With over 15 years of experience, I bring a wealth of knowledge across various industries, enabling me to adapt seamlessly to the distinct challenges and opportunities your business faces. My approach is comprehensive, incorporating omni-channel marketing, brand development, and demand generation to ensure your business not only stays competitive but also thrives in an ever-evolving marketplace.

In addition to core strategies like lead generation and customer acquisition, I focus on enhancing brand equity, fostering customer loyalty, and optimizing the customer journey across multiple channels. My process is data-driven, ensuring that every decision made is backed by actionable insights, maximizing return on investment (ROI) and streamlining resource allocation.

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What can I bring to your company when you hire me as Medical Marketing Consultant

When you hire me as your Medical Marketing Consultant, I bring a deep understanding of the healthcare industry combined with proven marketing strategies that are both ethical and results-driven. I will help you craft a customized marketing plan that enhances your online presence, boosts patient acquisition, and builds long-term relationships with your patients. With a focus on regulatory compliance and maintaining patient trust, I will ensure that your marketing efforts adhere to the necessary legal and ethical standards, especially in a sensitive industry like healthcare. I can also guide you in leveraging digital tools such as search engine optimization (SEO), social media, and online reviews to increase visibility and credibility. My approach includes using data-driven insights to refine campaigns, optimize lead generation, and improve patient engagement, ensuring that every marketing dollar spent contributes to measurable growth. Ultimately, I will work as an extension of your team, helping your practice thrive by attracting the right patients and building a strong, reputable brand in the healthcare space.

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Medical Marketing Consultant

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

Here’s some feedback from someone who has worked with Ross

Working with Ross as our Medical Marketing Consultant has been a transformative experience for our practice. From the start, he took the time to understand our unique needs and crafted a marketing strategy that aligned perfectly with our goals. His expertise in medical SEO and patient acquisition helped us rank higher on local search results, driving in more qualified leads. He also worked closely with our team to ensure that our patient communications were not only effective but also compliant with industry regulations. His insights into social media marketing and online reviews have enhanced our reputation and patient trust. Thanks to his efforts, we’ve seen a significant increase in patient bookings and a much stronger online presence.

— Sedi E.

Ross was exactly what we needed to take our medical practice's marketing to the next level. His approach was both strategic and ethical, which was crucial in our industry. He helped us optimize our website for search engines, improve our social media presence, and engage with patients in a way that built trust and loyalty. One of the most impressive things about Ross is his deep knowledge of healthcare regulations, ensuring that all our marketing campaigns were compliant with HIPAA and other laws. His ability to analyze data and pivot quickly helped us continuously improve our campaigns for better results. Since working with Ross, we’ve seen a notable boost in patient inquiries and have established a much stronger brand.

— Pomg A.

Ross has been an incredible asset as our Medical Marketing Consultant. He helped us refine our patient outreach and focused on building a patient-first approach that felt authentic and trustworthy. With his guidance, we’ve enhanced our online reputation through effective review management, and his strategies for local SEO have significantly increased our visibility in search results. Ross also assisted us in creating content that resonates with our target audience, making sure it was both informative and aligned with our practice’s values. His knowledge of healthcare marketing regulations made sure we never ran into compliance issues, giving us peace of mind. We’re seeing greater engagement from patients and a steady increase in appointments thanks to his expertise.

— Fed S.

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My Process

Let's Collaborate

1. Describe your project

2.Schedule a Call

3. Develop Strategic High Level Plan

4. Accountability on both sides

What should you expect from your Medical Marketing Consultant

When you work with an Medical Marketing Consultant, you can expect a mix of advanced technological insight and hands-on execution that drives measurable results for your business. The primary focus will be on understanding your specific marketing goals and challenges, especially when it comes to data-driven decision-making, customer segmentation, and campaign optimization. The consultant will dive deep into your existing marketing efforts, identifying gaps and opportunities for leveraging AI to enhance targeting, personalization, and efficiency.

An Medical Marketing Consultant will help you craft a customized strategy that’s tailored to your goals and market. Given that AI-driven marketing requires a keen understanding of both your industry and customer behaviors, they will develop solutions that address pain points and optimize key customer journeys. From predictive analytics to machine learning, they’ll implement tools that provide deeper insights into your audience, allowing for more precise targeting and a better overall customer experience. The goal is to create campaigns that not only generate high-quality leads but also improve engagement and conversion rates through automation and data-backed decisions.

Moreover, an Medical Marketing Consultant will focus on integrating AI tools with your existing marketing processes and team. They’ll work closely with your marketing department to ensure that the technology is being used effectively, improving workflows and making operations more efficient. This includes introducing automation for tasks like lead nurturing, customer segmentation, and content personalization. By doing so, they’ll help you scale your marketing efforts without additional resources, optimizing both time and budget.

Another key aspect is the alignment between marketing and sales teams. With AI, you can fine-tune your lead scoring and tracking, ensuring that both teams are on the same page when it comes to lead qualification and follow-up. The consultant will help ensure that AI insights are being used by both departments to drive better decision-making, resulting in more qualified leads, higher conversion rates, and a stronger sales pipeline.

Topics that I can cover

Programmatic Marketing

Growth Marketing

Paid Search Marketing

Paid Social Marketing

Marketing Strategy

Digital PR

SEO Marketing

Social Media Marketing

FAQs

What does a Medical Marketing Consultant do?
A Medical Marketing Consultant helps healthcare providers and medical practices develop and implement effective marketing strategies that attract and retain patients. They analyze your business’s unique needs and target audience, crafting campaigns that are tailored to both patient acquisition and retention. Their expertise includes digital marketing, social media strategies, patient engagement, reputation management, and SEO for medical practices. Consultants also ensure that all marketing activities comply with healthcare regulations like HIPAA, which is critical in maintaining patient trust and avoiding legal issues. They help you enhance your online presence, making it easier for potential patients to find you and learn about your services. Ultimately, their goal is to improve your practice’s visibility, drive patient inquiries, and grow your patient base.

Why should I hire a Medical Marketing Consultant?
Hiring a Medical Marketing Consultant can provide your practice with specialized expertise in a highly regulated and competitive field. They bring a deep understanding of the healthcare industry and know how to attract the right patients through targeted, compliant marketing strategies. Consultants also offer an objective, outside perspective, helping you see new opportunities for growth and improvement. By working with a consultant, you can leverage their knowledge of the latest marketing tools, trends, and technologies, saving you time and avoiding costly mistakes. They can optimize your marketing efforts to ensure maximum return on investment, focusing on strategies that work for your specific practice. In the end, a consultant helps you focus on what matters most—providing excellent care—while they handle the marketing side.

What are the most effective marketing strategies for medical practices?
Effective marketing strategies for medical practices include a combination of SEO, patient reviews, social media engagement, content marketing, and paid advertising. A Medical Marketing Consultant can help you optimize your website for local search, ensuring that potential patients in your area can easily find you. Social media platforms are great for building trust with current and prospective patients, allowing you to engage and educate your audience. Content marketing, such as blog posts and informative videos, positions your practice as an expert in your field while answering common patient questions. Paid advertising, like Google Ads or Facebook Ads, can be used to target specific demographics with tailored offers or information. A balanced mix of these strategies can help boost visibility, build patient loyalty, and attract new patients to your practice.

How can a Medical Marketing Consultant improve my online reputation?
A Medical Marketing Consultant can improve your online reputation by managing and enhancing your practice’s presence across review platforms like Google, Yelp, and Healthgrades. They will guide you in requesting and responding to patient reviews, ensuring you address both positive and negative feedback in a professional and timely manner. They’ll also help you create a strategy to encourage satisfied patients to leave reviews, which will increase your practice’s visibility and credibility. Consultants can optimize your website and social media profiles, ensuring they reflect a trustworthy and professional image. Additionally, they may help you create content that showcases your expertise, building your reputation as a leader in your medical field. Their goal is to make your practice the go-to provider in your community by improving patient trust and driving engagement.

What role does SEO play in medical marketing?
SEO (Search Engine Optimization) plays a critical role in medical marketing by ensuring that your practice ranks well in search engine results, especially for location-based queries. A Medical Marketing Consultant will help you optimize your website with relevant keywords, content, and technical SEO strategies to increase visibility on platforms like Google. Since many patients search online for healthcare providers, ranking highly for search terms related to your services is essential for attracting new patients. Local SEO is particularly important, as it helps your practice show up in “near me” searches, which are commonly used by potential patients looking for providers in their area. A consultant will also help you optimize your Google My Business profile, making it easier for patients to find your practice’s contact information, hours, and location. In short, SEO helps improve your online visibility, making it easier for patients to find you when they need care.

How can a Medical Marketing Consultant help with patient retention?
A Medical Marketing Consultant helps with patient retention by developing strategies that improve patient satisfaction, engagement, and long-term relationships. They will guide you in creating personalized communication strategies, like email newsletters or appointment reminders, to keep patients informed and engaged between visits. Consultants also help optimize your website or patient portal for easy access to information and self-service tools, enhancing the patient experience. Additionally, they can help you create loyalty programs or referral incentives that encourage existing patients to stay with your practice and refer others. They may also assist in building a patient feedback loop to continuously improve services based on patient input. The goal is to foster a strong, ongoing relationship with patients, improving satisfaction and reducing patient churn.

How do you ensure compliance with healthcare regulations in marketing?
A Medical Marketing Consultant ensures compliance with healthcare regulations like HIPAA by developing marketing strategies that protect patient privacy and confidentiality. They are knowledgeable about the legalities involved in healthcare marketing and ensure that all campaigns, advertising, and communication follow proper regulations. This includes managing patient data securely, making sure consent is obtained when necessary, and avoiding any claims that could be considered misleading or false. They also stay updated on the latest regulatory changes and make sure your practice adapts to new requirements. By following best practices for privacy and transparency, consultants can help you maintain trust with your patients while promoting your practice. Compliance is a top priority, ensuring your marketing efforts never put your practice at risk.

How can social media help my medical practice?
Social media helps your medical practice by providing a platform to engage directly with patients, build brand awareness, and educate your community. A Medical Marketing Consultant can develop a strategy to create informative, engaging content that showcases your expertise, such as health tips, patient testimonials, or behind-the-scenes looks at your practice. Social media also allows you to respond to patient inquiries and reviews, strengthening relationships and building trust. By maintaining a consistent social media presence, you can increase patient loyalty, attract new patients, and build a reputation as a trusted healthcare provider. Platforms like Facebook, Instagram, and LinkedIn are especially effective in sharing educational content and promoting services. Ultimately, social media helps you stay connected with your current patients while expanding your reach to potential new ones.

What is the importance of local marketing for medical practices?
Local marketing is essential for medical practices because it helps you target patients who are geographically close to your practice, making it easier for them to schedule appointments. A Medical Marketing Consultant can optimize your online presence for local search terms, ensuring that your practice ranks well in local directories and on Google My Business. By focusing on local SEO, your practice becomes more visible to people searching for healthcare providers in your area, especially for “near me” searches. Local marketing strategies also include engaging with community events, building relationships with local businesses, and using local advertising channels like local newspapers or radio. Additionally, they may help you create location-based offers or incentives that encourage local patients to choose your practice. In a competitive healthcare market, local marketing can give you a significant edge in attracting new patients.

What kind of content should I create for my medical practice’s marketing?
The content you create for your medical practice’s marketing should be informative, relevant, and aimed at addressing the needs of your target audience. A Medical Marketing Consultant can help you develop content like blog posts, patient testimonials, educational videos, and FAQs that provide valuable information to prospective patients. Content should focus on your area of expertise and the common health concerns your patients face. Additionally, consultants can help create content that answers frequently asked questions, debunks medical myths, or provides insights into procedures and treatments. They may also help with content aimed at improving patient education, which can increase trust and engagement. Well-crafted content helps establish your authority, build patient loyalty, and drive more traffic to your practice.

How can I improve my practice’s website?
Improving your practice’s website involves optimizing its design, user experience, and content to better meet the needs of potential patients. A Medical Marketing Consultant will guide you in making the website easy to navigate, mobile-friendly, and fast-loading to ensure that visitors can quickly find the information they need. They’ll help ensure that your website has clear calls-to-action (CTAs), like appointment booking or contact forms, to encourage conversions. Additionally, they can improve your site’s content to make it more informative and SEO-friendly, driving more organic traffic. Consultants will also ensure that your website aligns with your brand’s voice and mission, helping build trust with visitors. A well-optimized website is a critical part of any medical marketing strategy, as it’s often the first place patients will go to learn about your services.

What are the benefits of online reviews for a medical practice?
Online reviews are crucial for medical practices because they influence prospective patients’ decisions and build trust in your services. A Medical Marketing Consultant can help you manage your practice’s online reputation by encouraging satisfied patients to leave positive reviews on platforms like Google, Yelp, and Healthgrades. They can guide you in responding to both positive and negative reviews professionally, addressing concerns and showcasing your commitment to patient care. Reviews also play a role in SEO, as positive reviews can improve your local search rankings and visibility. By actively managing your reviews, you can turn patient feedback into a valuable marketing tool that attracts new patients and builds credibility. In today’s digital age, online reviews are a key factor in standing out in a competitive healthcare market.

How can email marketing help my medical practice?
Email marketing helps your medical practice stay in touch with current and potential patients by sending them valuable, personalized content directly to their inbox. A Medical Marketing Consultant can help you set up automated email campaigns for appointment reminders, follow-up care instructions, and patient newsletters that share health tips or news about your practice. They will also guide you in creating targeted campaigns for patient retention, such as re-engagement emails for patients who haven’t visited in a while. By segmenting your email list, you can send tailored content based on patient interests, making your emails more

relevant and engaging. Email marketing is also a great way to promote new services, special offers, or seasonal health tips. Ultimately, it helps you maintain patient engagement and loyalty, leading to better retention rates.

How can I attract more new patients to my medical practice?
Attracting new patients involves a combination of targeted marketing strategies that speak to your ideal patient base. A Medical Marketing Consultant will help you optimize your website for SEO to ensure you’re ranking for relevant search terms in your area. They’ll also create digital ads and social media campaigns that target potential patients through Google Ads or Facebook Ads, reaching people who are actively searching for healthcare providers. Additionally, they’ll assist in building a referral program or network partnerships with other local businesses to generate word-of-mouth marketing. A consultant will also focus on creating educational content that builds your credibility and trust with your audience, making your practice a go-to resource for healthcare information. By implementing these strategies, you can increase your practice’s visibility and attract new patients.

How do I track the success of my medical marketing campaigns?
Tracking the success of your medical marketing campaigns involves monitoring key metrics such as website traffic, conversion rates, patient inquiries, and ROI from paid ads. A Medical Marketing Consultant will help you set up tracking tools like Google Analytics, which will allow you to measure how well your campaigns are performing. They’ll guide you in defining clear KPIs, like the number of new patient appointments or how much traffic your site is receiving from organic search. Additionally, they will monitor social media engagement, email open rates, and click-through rates to assess the effectiveness of your campaigns. Regular reporting and analysis allow you to optimize strategies in real time, making adjustments to improve results. With continuous monitoring, you’ll have a clearer picture of how your marketing dollars are being spent and what’s driving the most value for your practice.

How do I differentiate my medical practice from competitors?
Differentiating your medical practice from competitors involves identifying what makes your services unique and communicating that clearly to potential patients. A Medical Marketing Consultant will help you pinpoint your unique selling proposition (USP), whether it’s a specialized service, a commitment to patient care, or an innovative treatment option. They will work on highlighting these differentiators in your marketing materials, website content, and advertising campaigns to set you apart. Consultants will also guide you in building a brand that speaks to your practice’s core values, ensuring consistency across all touchpoints. A strong social media presence, patient testimonials, and educational content can further emphasize what makes your practice special. By clearly showcasing your unique strengths, you can attract patients who resonate with your practice’s values and services.

What is the importance of patient education in medical marketing?
Patient education is crucial in medical marketing because informed patients are more likely to trust your practice and choose you for their care. A Medical Marketing Consultant can help you create content that educates your audience on common medical conditions, treatments, and procedures offered at your practice. By providing valuable and easy-to-understand information, you position yourself as an expert in your field, increasing your credibility and building patient trust. Educational content can be delivered through blogs, videos, email newsletters, or social media, ensuring that your patients are well-informed before making decisions. Additionally, educated patients are often more engaged and proactive in their healthcare, leading to better patient outcomes and loyalty. Ultimately, patient education is an essential component of both attracting new patients and retaining existing ones.

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Medical Marketing Consultant

Medical Marketing Consultant