Internet Marketing Consultant Los Angeles

As a Internet Marketing Consultant Los Angeles, I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.

Tip the see-saw in your favor & win the crowd

I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.

Let Me Be Your Internet Marketing Consultant Los Angeles

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What can I bring to your company when you hire me as Internet Marketing Consultant Los Angeles?

I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

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Experienced Internet Marketing Consultant Los Angeles

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.

What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.

I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”

When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.

I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.

Mentor at ‘Starta Venture Capital’

Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.

Grace A.I

I was part of the team that built the search engine Grace AI that was powered by IBM. This was a fantastic experience to work with some great minds, this was another project that took me outside my comfort zone, tested my skills & exposed my weaknesses.

When working with an internet marketing consultant in Los Angeles, you should expect a comprehensive approach to improving your online presence and achieving measurable business results. A good consultant will begin by thoroughly understanding your business, target audience, and competitive landscape. They will then develop a strategy that aligns with your business goals, whether that’s driving more website traffic, improving your search rankings, or increasing conversion rates.

Throughout the partnership, you can expect regular communication and transparency regarding the progress of campaigns. A competent consultant will provide insights on key metrics such as website traffic, keyword rankings, and return on investment (ROI), using tools like Google Analytics, Ahrefs, or Semrush. They should also be proactive in identifying opportunities for growth, adjusting tactics based on performance, and staying up-to-date with the latest trends in digital marketing, particularly as algorithms and consumer behavior evolve.

Ultimately, your internet marketing consultant should act as a strategic partner who helps your business navigate the complexities of digital marketing, guiding you toward sustainable growth while delivering tangible results.

What should you expect from your Internet Marketing Consultant Los Angeles

Here’s some feedback from someone who has worked with Ross

Rachel P.

I worked with this internet marketing consultant for the past year, and the results have been nothing short of amazing! Our business was struggling to gain traction online, but within just a few months of implementing their strategies, we saw a huge increase in traffic and leads. They helped optimize our SEO, set up effective Google Ads, and revamped our social media presence, which brought us a steady stream of new clients. What really stands out is their personalized approach—they took the time to understand our business and market. Highly recommend for any business in LA looking to grow online!

Lucas M

The consultant was instrumental in helping our startup launch with a strong digital presence. They provided us with a comprehensive marketing strategy that included search engine optimization, content marketing, and email campaigns tailored to our audience here in Los Angeles. Their data-driven approach and detailed reports made it easy for us to see what was working and where we could improve. Their communication was excellent throughout, and they were always quick to respond. The only reason I’m giving 4.5 stars instead of 5 is that we wished there were even more social media-focused services, but overall, the experience was outstanding

David S

If you're looking for an internet marketing consultant in Los Angeles who truly knows their stuff, this is the person to go to! After years of struggling with inconsistent online performance, we brought them on board to help us boost our digital visibility. They immediately identified key areas for improvement, from our outdated website structure to our lackluster SEO efforts. Within months, our search rankings improved, and we started getting more organic traffic than we ever had before. We also appreciate how they helped us refine our branding and content strategy to appeal to our LA-based audience. Definitely worth every penny!

Objective and Unbiased Analysis for Legal Cases

The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.

An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.

Commitment to Professionalism and Ethical Integrity

Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.

A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.

Topics that I can cover:

Search Marketing

Paid Search

Email Marketing

SMM Marketing

Fractional CMO

Just SEO?

Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.

I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.

FAQs

What is an Internet Marketing Consultant?
An internet marketing consultant is a professional who specializes in creating and executing digital marketing strategies to help businesses grow their online presence. They use various tools and techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. By analyzing data and trends, they provide insights and strategies tailored to the needs of a business, aiming to improve brand awareness, lead generation, and ultimately, sales.

Why is Los Angeles a hub for internet marketing consultants?
Los Angeles is a hub for internet marketing consultants due to its vibrant business ecosystem and the presence of many industries that thrive on digital marketing, such as entertainment, fashion, technology, and eCommerce. The city is home to a highly competitive marketplace, making it crucial for businesses to have a strong online presence to stay relevant. Additionally, Los Angeles boasts a diverse population, which requires marketing strategies that can reach various demographics and cater to unique audience segments. The city’s creative energy also plays a role, attracting skilled marketers who bring innovation and expertise to their clients.

What services do internet marketing consultants in Los Angeles typically offer?
Internet marketing consultants in Los Angeles offer a wide range of services that cater to the specific needs of businesses in the region. Common services include search engine optimization (SEO) to improve website visibility, pay-per-click (PPC) advertising campaigns to drive targeted traffic, social media marketing for brand engagement, and content marketing to create valuable resources for customers. Additionally, consultants often provide email marketing strategies, conversion rate optimization, web design recommendations, and reputation management services to help businesses maintain a positive online presence.

How can hiring an internet marketing consultant benefit my business?
Hiring an internet marketing consultant can offer numerous benefits for your business. First, consultants bring a wealth of experience and expertise, helping you avoid common pitfalls and mistakes in digital marketing. They can help you develop a clear strategy tailored to your specific goals and audience, ensuring that your marketing efforts are more effective. Moreover, consultants stay up-to-date with the latest industry trends and algorithm changes, allowing your business to remain competitive. By outsourcing your digital marketing to an expert, you can also save time and resources, focusing on other aspects of your business while knowing that your online presence is in capable hands.

What should I look for when choosing an internet marketing consultant in Los Angeles?
When choosing an internet marketing consultant in Los Angeles, it is important to consider several factors. First, look for a consultant with a proven track record of success, including case studies and testimonials from previous clients. Experience in your specific industry is also valuable, as it can provide insights into the unique challenges and opportunities your business might face. Additionally, assess their communication style and willingness to collaborate with your team. The consultant should be able to explain their strategies clearly and show transparency in their methods. Finally, it’s crucial to ensure they are up-to-date with the latest trends, tools, and technologies in the digital marketing space.

What industries do internet marketing consultants in Los Angeles typically serve?
Los Angeles-based internet marketing consultants often serve a wide range of industries, reflecting the diversity of the city itself. Common industries include entertainment, media, and film production, given the city’s proximity to Hollywood. Additionally, consultants work with businesses in fashion, real estate, technology, healthcare, and eCommerce, which all have significant online marketing needs. The food and hospitality sectors also benefit from digital marketing strategies, as they rely heavily on customer reviews, social media presence, and local SEO. The diversity of industries served in Los Angeles ensures that consultants in the city are well-versed in various marketing tactics and approaches.

How much does it cost to hire an internet marketing consultant in Los Angeles?
The cost of hiring an internet marketing consultant in Los Angeles can vary widely depending on the consultant’s level of experience, the services required, and the complexity of the project. Some consultants charge hourly rates, which can range from $100 to $300 or more per hour. Others may offer project-based pricing, which could vary depending on the scope of the work. For ongoing services such as SEO or social media management, some consultants charge monthly retainers that can range from $1,000 to $10,000 or more. Ultimately, the cost depends on the consultant’s expertise and the specific needs of your business.

How long does it take to see results from working with an internet marketing consultant?
The timeline for seeing results from working with an internet marketing consultant depends on various factors, including the current state of your online presence, the strategies implemented, and the level of competition in your industry. For SEO efforts, it can take several months to start seeing significant improvements in search rankings and organic traffic. Paid advertising campaigns, such as PPC, can produce quicker results, often within a few weeks or even days, depending on the setup. Social media marketing and content creation typically require several months to build momentum. An experienced consultant will provide realistic expectations based on your unique situation and goals.

Do internet marketing consultants in Los Angeles specialize in certain digital marketing strategies?
Many internet marketing consultants in Los Angeles specialize in specific areas of digital marketing, allowing them to offer highly focused expertise. Some may concentrate on search engine optimization (SEO), helping businesses rank higher on search engines like Google. Others might specialize in pay-per-click (PPC) advertising, crafting campaigns that generate immediate traffic and conversions. Social media marketing is another area of specialization, with some consultants offering services specifically tailored to platforms like Instagram, Facebook, or TikTok. Additionally, some consultants focus on content marketing, email marketing, or influencer marketing, depending on the needs of their clients.

How do internet marketing consultants measure the success of a campaign?
Internet marketing consultants measure the success of a campaign using various metrics and key performance indicators (KPIs). For SEO, they track metrics such as organic traffic, search engine rankings, and the number of backlinks earned. In PPC advertising, success is often measured by the click-through rate (CTR), conversion rate, and return on investment (ROI). Social media marketing efforts are typically evaluated by engagement metrics, including likes, comments, shares, and follower growth. Additionally, consultants may use analytics tools to monitor website traffic, user behavior, and conversion rates to assess the overall effectiveness of the campaign. The specific metrics used will depend on the goals of the campaign.

How do internet marketing consultants tailor their strategies for businesses in Los Angeles?
Internet marketing consultants tailor their strategies for businesses in Los Angeles by considering the city’s unique market dynamics, diverse demographics, and competitive landscape. They take into account the specific industry in which a business operates, the local culture, and the target audience’s preferences. Consultants often focus on local SEO strategies to ensure that businesses appear in relevant local searches, optimizing Google My Business profiles and incorporating region-specific keywords. Additionally, they may craft social media and content marketing strategies that resonate with the multicultural population, leveraging platforms and trends that are popular in the city. By aligning their strategies with Los Angeles’ distinctive characteristics, consultants can help businesses gain a competitive edge in the local market.

Can an internet marketing consultant help with local SEO for businesses in Los Angeles?
Yes, an internet marketing consultant can help with local SEO for businesses in Los Angeles. Local SEO is essential for businesses that rely on attracting customers from specific geographic areas. A consultant will optimize your website and online presence to ensure that your business appears in local search results when potential customers are looking for products or services nearby. This often involves optimizing Google My Business profiles, building local citations, and generating positive customer reviews. For businesses in Los Angeles, local SEO can be particularly valuable, given the size and competitiveness of the market.

Is it necessary to hire an internet marketing consultant if my business is already established online?
Even if your business is already established online, hiring an internet marketing consultant can still be highly beneficial. The digital landscape is constantly evolving, with search engine algorithms and marketing trends changing regularly. An experienced consultant can help you stay ahead of these changes and ensure that your online presence remains competitive. Additionally, they can identify new opportunities for growth, whether it’s expanding your reach through social media, optimizing your website for mobile users, or exploring new advertising channels. Consultants can also help you fine-tune existing strategies, improving your return on investment and ensuring long-term success.

How can an internet marketing consultant help improve my website’s conversion rate?
An internet marketing consultant can improve your website’s conversion rate by analyzing user behavior, identifying obstacles in the conversion process, and implementing strategies to streamline the customer journey. This may involve optimizing your website’s design, improving its load speed, or ensuring that your call-to-action buttons are clear and compelling. A consultant may also suggest A/B testing different elements of your website to see what resonates most with your audience. Additionally, they can provide insights into how to better target your ideal customers, leading to more qualified leads and higher conversion rates.

What role does content play in digital marketing strategies designed by internet marketing consultants?
Content plays a crucial role in digital marketing strategies designed by internet marketing consultants. High-quality, relevant content helps attract and engage potential customers, build trust, and establish your business as an authority in your industry. Content can take many forms, including blog posts, videos, infographics, podcasts, and social media updates. A consultant will often create a content marketing strategy that aligns with your business goals, ensuring that each piece of content is designed to resonate with your target audience. Additionally, content plays a key role in SEO, as search engines prioritize websites that regularly publish valuable content.

How do I know if my business is ready to hire an internet marketing consultant?
Your business may be ready to hire an internet marketing consultant if you’re looking to grow your online presence, improve your marketing efforts, or reach a larger audience. If you’re struggling to keep up with the demands of digital marketing or if your current strategies aren’t delivering the desired results, a consultant can help. Additionally, if you’re planning to launch a new product or service, enter a new market, or undergo a rebranding effort, an internet marketing consultant can provide valuable guidance. Even if you’re already seeing success online, a consultant can help take your efforts to the next level by identifying new opportunities for growth.

Can an internet marketing consultant help me with social media management?
Yes, an internet marketing consultant can help you with social media management. Social media is a powerful tool for engaging with your audience, building brand awareness, and driving traffic to your website. A consultant can help you develop a social media strategy that aligns with your overall marketing goals, ensuring that your posts are optimized for each platform and resonate with your target audience. They can also assist with content creation, scheduling, and responding to customer interactions. By managing your social media presence, a consultant can help you maintain a consistent brand voice and build a loyal following.

What tools do internet marketing consultants in Los Angeles typically use?
Internet marketing consultants in Los Angeles typically use a variety of tools to analyze data, track performance, and implement strategies. For SEO, tools like Ahrefs, Semrush, and Google Search Console are commonly used to monitor search rankings and identify keyword opportunities. PPC campaigns often require platforms like Google Ads and Facebook Ads Manager for campaign management and optimization. Social media tools such as Hootsuite or Buffer help consultants manage and schedule posts across multiple platforms. Analytics tools like Google Analytics provide insights into website traffic, user behavior, and conversion rates, enabling consultants to refine their strategies based on data.

How do internet marketing consultants stay current with industry trends?
Internet marketing consultants stay current with industry trends by continuously educating themselves through various channels. This often includes attending digital marketing conferences, participating in webinars, and taking online courses. Many consultants also subscribe to industry blogs, newsletters, and podcasts to stay informed about the latest changes in search engine algorithms, social media platforms, and advertising technologies. Networking with other professionals and engaging in online communities can also provide valuable insights. Because the digital landscape evolves quickly, staying informed is crucial for consultants to provide their clients with cutting-edge strategies.

Can an internet marketing consultant help with reputation management?
Yes, an internet marketing consultant can help with reputation management. Your online reputation plays a significant role in how potential customers perceive your business, and managing that reputation is essential for long-term success. Consultants can monitor reviews, social media mentions, and other online discussions about your business, helping you address any negative feedback promptly and professionally. They can also implement strategies to encourage positive reviews and showcase customer testimonials on your website and social media platforms. By maintaining a strong, positive online reputation, your business can build trust with customers and stand out from competitors.

What are the common challenges internet marketing consultants face when working with businesses in Los Angeles?
Internet marketing consultants working with businesses in Los Angeles often face several challenges due to the competitive nature of the market. One common challenge is the high level of competition across industries, which can make it difficult for businesses to stand out online. Additionally, the diverse demographics in Los Angeles require marketing strategies that appeal to a wide range of audiences, adding complexity to targeting and messaging. Another challenge is keeping up with the rapid pace of change in digital marketing technologies and platforms, which requires consultants to continuously adapt their strategies. Despite these challenges, experienced consultants are well-equipped to navigate the complexities of the Los Angeles market and deliver results.

What should I expect during the initial consultation with an internet marketing consultant?
During the initial consultation with an internet marketing consultant, you can expect a detailed discussion about your business goals, current marketing efforts, and challenges. The consultant will likely ask about your target audience, the competitive landscape, and the specific objectives you want to achieve. They may also review your website, social media profiles, and current digital marketing campaigns to identify areas for improvement. Based on this information, the consultant will provide recommendations and outline a potential strategy for moving forward. This consultation is also an opportunity for you to ask questions and determine whether the consultant is the right fit for your business.

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