Google Ads Agency Houston

As a Paid Search Manager, I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.

Tip the see-saw in your favor & win the crowd

I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.

Let Me Be Your Paid Search Manager

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What can I bring to your company when you hire me as Paid Search Manager?

I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

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Experienced Paid Search Manager

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.

What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.

I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”

When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.

I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.

Mentor at ‘Starta Venture Capital’

Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.

Grace A.I

I was part of the team that built the search engine Grace AI that was powered by IBM. This was a fantastic experience to work with some great minds, this was another project that took me outside my comfort zone, tested my skills & exposed my weaknesses.

When working with a Google Ads agency in Houston, you can expect a tailored approach to managing and optimizing your pay-per-click (PPC) campaigns. The agency will first take the time to understand your business goals, target audience, and unique market dynamics. They will likely conduct a thorough audit of any existing Google Ads campaigns you may have, identifying opportunities to enhance performance, minimize wasted spend, and maximize your return on investment (ROI).

The agency will develop a custom strategy that aligns with your objectives, whether that’s increasing website traffic, generating leads, or boosting sales. Expect regular communication and updates, including detailed reports that break down key metrics like click-through rates (CTR), cost per click (CPC), and conversion rates. They will explain these metrics and adjust campaigns based on data-driven insights, ensuring that your advertising dollars are used effectively.

In addition to technical expertise in campaign management, a Houston-based Google Ads agency will also have a deep understanding of local market conditions. This means they can help you craft ads and landing pages that resonate with your specific audience, whether you’re targeting local customers or a broader regional market.

Overall, you should expect transparency, ongoing optimization, and a collaborative relationship. The agency should be committed to helping you achieve measurable results through continuous improvements to your Google Ads campaigns, ensuring you see a positive impact on your business.

What should you expect from Google Ads Agency Houston

Here’s some feedback from someone who has worked with Ross

Sed E.

I had an exceptional experience working with a Google Ads agency in Houston. They really took the time to understand my business and developed a customized PPC strategy that significantly boosted our online visibility. Within just a few months, we saw a notable increase in leads and sales, and the ROI on our ad spend exceeded our expectations. Their team is knowledgeable, responsive, and consistently kept us updated with detailed reports and analytics. I highly recommend this agency to anyone looking to grow their business through Google Ads. Houston businesses are in great hands with this team!

Roman A.

Working with a Google Ads agency in Houston was one of the best decisions for our marketing strategy. The agency's expertise in PPC management was clear from the beginning. They optimized our campaigns to reduce wasted spend while increasing conversions. The team was always available to answer questions, explain their process, and provide suggestions for future growth. Our website traffic skyrocketed, and we noticed a significant improvement in the quality of leads. If you’re looking for an agency that delivers real results with Google Ads, look no further than this Houston team.

Fell S.

I can’t say enough good things about the Google Ads agency I worked with in Houston! From the start, they were professional, transparent, and committed to helping us succeed. They ran a comprehensive audit of our existing Google Ads campaigns and found areas where we could improve efficiency and reduce costs. Their recommendations were spot-on, and we started seeing improved performance within weeks. Not only did our conversion rates go up, but they also helped us scale our campaigns in a way that maximized our budget. I highly recommend them to anyone looking to enhance their PPC efforts in Houston.

Objective and Unbiased Analysis for Legal Cases

The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.

An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.

Commitment to Professionalism and Ethical Integrity

Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.

A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.

Topics that I can cover:

Search Marketing

Paid Search

Email Marketing

SMM Marketing

Fractional CMO

Just SEO?

Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.

I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.

FAQs

What is a Google Ads agency, and why should I consider hiring one in Houston?

A Google Ads agency specializes in creating, managing, and optimizing pay-per-click (PPC) campaigns on Google’s advertising platform. These agencies are well-versed in strategies that maximize ad performance, increase conversions, and improve return on investment (ROI) for businesses. Hiring a Google Ads agency in Houston gives local businesses access to professionals who understand the regional market, consumer behavior, and competition. By working with an agency that has expertise in the Houston area, you can ensure your campaigns are highly targeted and relevant to your specific audience, helping you stand out in the local marketplace.

What services does a Houston Google Ads agency typically offer?

A Google Ads agency in Houston offers a wide range of services, including campaign strategy development, keyword research, ad creation, budget management, and performance monitoring. Agencies also specialize in conversion tracking, split testing, landing page optimization, and competitor analysis. These services are designed to increase traffic, generate leads, and improve conversion rates. Most agencies provide regular performance reports, allowing businesses to track the effectiveness of their ad campaigns and make data-driven decisions to optimize their marketing efforts further.

How much does it cost to work with a Google Ads agency in Houston?

The cost of hiring a Google Ads agency in Houston can vary based on factors like the size of your business, the complexity of your campaigns, and the level of service you require. Some agencies charge a monthly retainer, while others work on a percentage of your ad spend. Typical fees can range from $1,000 to $5,000 per month for small to medium-sized businesses, while larger companies may require a more comprehensive approach, resulting in higher costs. It’s important to discuss pricing models and fee structures with your agency upfront to ensure transparency and alignment with your budget.

How does a Google Ads agency help improve the ROI of my campaigns?

A Google Ads agency brings in-depth knowledge and technical expertise to improve your campaign’s ROI. Agencies use advanced tools and data analytics to perform thorough keyword research, ensuring that your ads are shown to the most relevant audience. They continuously monitor campaign performance and make adjustments to bidding strategies, ad copy, and targeting settings to improve click-through rates (CTR) and lower cost-per-click (CPC). By regularly optimizing campaigns, agencies help businesses achieve a higher return on their ad spend by attracting more qualified leads and converting them into paying customers.

Can a Google Ads agency in Houston work with any industry?

Yes, Google Ads agencies in Houston can work with businesses across a wide range of industries. Whether you’re in healthcare, legal services, e-commerce, home services, or any other sector, an experienced agency will have the knowledge and expertise to create tailored strategies that align with your industry’s unique requirements. A good agency understands that different industries have varying customer behaviors and search trends, so they customize their approach to ensure your ads resonate with the right audience and deliver the best possible results for your business.

What should I look for when choosing a Google Ads agency in Houston?

When choosing a Google Ads agency in Houston, there are several factors to consider. Look for an agency with a strong track record of success in managing campaigns for businesses in your industry. Review case studies and client testimonials to get a sense of their expertise and ability to drive results. It’s also essential to evaluate their level of transparency in reporting and communication. A reliable agency will provide regular performance updates and be open about their optimization strategies. Finally, consider the agency’s approach to collaboration—ensure they are willing to understand your business goals and work closely with you to achieve them.

How long does it take to see results from Google Ads campaigns?

The timeline for seeing results from a Google Ads campaign depends on several factors, including your budget, industry competition, and the complexity of your campaign. Typically, businesses can start seeing measurable results within the first few weeks of launching a campaign. However, achieving optimal performance may take longer, as agencies often conduct testing and optimization over the first few months to refine targeting, bidding strategies, and ad copy. It’s important to have realistic expectations and understand that PPC campaigns require continuous monitoring and adjustments to deliver long-term success.

Do Google Ads agencies in Houston offer other digital marketing services?

Many Google Ads agencies in Houston also offer a suite of complementary digital marketing services, such as search engine optimization (SEO), social media advertising, email marketing, and content creation. Integrating these services with your Google Ads campaigns can create a more holistic marketing strategy, improving your brand’s online presence and driving higher engagement across multiple channels. Some agencies also provide website design and development services, ensuring that your landing pages are optimized for conversion when users click on your ads.

Can a Google Ads agency help me with local campaigns in Houston?

Yes, one of the key advantages of working with a Google Ads agency in Houston is their ability to develop highly targeted local campaigns. These agencies understand the nuances of the Houston market and can create ads that appeal to specific neighborhoods, demographics, and interests. By using geo-targeting features within Google Ads, agencies can ensure your ads are only shown to users in Houston and the surrounding areas, which can help increase foot traffic to your physical location or generate more local leads for your business.

What kind of reporting and analytics do Google Ads agencies provide?

Google Ads agencies typically provide detailed reports and analytics that cover key performance indicators (KPIs) such as impressions, clicks, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). These reports offer valuable insights into how well your ads are performing and where improvements can be made. Many agencies also provide access to real-time dashboards, allowing you to track your campaign’s performance at any time. In addition to these metrics, agencies often offer recommendations based on the data, helping you make informed decisions about future campaigns and budget allocation.

How do I get started with a Google Ads agency in Houston?

To get started with a Google Ads agency in Houston, the first step is to schedule a consultation to discuss your business goals, target audience, and advertising budget. During this meeting, the agency will assess your current marketing efforts and suggest strategies to improve your online visibility through Google Ads. Once you agree on a plan of action, the agency will begin setting up your campaigns, conducting keyword research, and creating ad copy. From there, the agency will continue to monitor and optimize your campaigns, providing regular updates on performance and making adjustments as needed.

Why should I choose a Houston-based Google Ads agency instead of a national one?

Choosing a Houston-based Google Ads agency offers several unique advantages. Local agencies have a deep understanding of the Houston market, its trends, and the behavior of local consumers. They are also familiar with regional competitors, which allows them to craft more effective, targeted campaigns. Furthermore, working with a local agency makes communication easier, as you have the option of face-to-face meetings, quicker response times, and a more personalized experience. If your business operates primarily in Houston, a local agency will be better equipped to help you reach your specific audience and achieve your marketing goals.

How do I choose the right Google Ads agency in Houston for my business?
Choosing the right Google Ads agency in Houston requires careful consideration of several factors. First, look for an agency with experience in your industry. An agency that has worked with businesses similar to yours will have a better understanding of your target audience and market dynamics. Reviewing case studies or asking for client references can provide insight into the agency’s track record of success.

Additionally, evaluate the agency’s communication style. A good agency will be transparent about their strategies, provide regular updates, and be willing to explain complex PPC concepts in simple terms. You’ll also want to consider their approach to campaign management—do they take a data-driven, results-oriented approach? Do they stay up to date with the latest trends and tools in digital marketing? Finally, consider the level of personalization and attention you’ll receive. Smaller agencies may offer more hands-on, personalized service, while larger agencies may have more resources but could be less attentive.

What kind of results can I expect from a Google Ads agency in Houston?
The results you can expect from a Google Ads agency in Houston will depend on several factors, including your industry, the competitiveness of your market, and the specific goals of your campaign. In general, a well-executed Google Ads campaign should result in increased traffic to your website, higher-quality leads, and improved conversion rates. Many businesses see a noticeable uptick in inquiries or sales within the first few months of working with an experienced agency.

While immediate results are possible, it’s important to understand that PPC campaigns often require ongoing optimization to deliver the best long-term outcomes. A good agency will continually refine your campaigns based on performance data, working to reduce costs per click and improve the quality of your traffic over time. The ultimate goal is to ensure that your advertising budget is being used as efficiently as possible to generate the highest possible return on investment.

How long does it take to see results from a Google Ads campaign?
The timeline for seeing results from a Google Ads campaign can vary based on the specifics of your industry, budget, and objectives. Some businesses may start to see initial improvements in traffic and leads within the first few weeks of launching their campaign, especially if the agency has experience in your market. However, for more competitive industries or campaigns with more complex goals, it may take several months to fully optimize the campaign and achieve desired results.

In most cases, you should expect to see some measurable outcomes within the first three months, but the real impact of a well-run campaign often becomes more evident over the course of six to twelve months. The key to long-term success is ongoing campaign optimization, including testing different ad variations, refining targeting options, and adjusting bidding strategies based on performance data.

Can a Google Ads agency in Houston help with local advertising?
Yes, a Google Ads agency in Houston can help businesses target local customers through highly effective local advertising strategies. By leveraging Google’s location targeting features, the agency can ensure that your ads are shown to users who are physically located near your business or within specific geographic areas you want to target. This is particularly important for businesses like restaurants, retail stores, medical practices, and service providers that rely on attracting local customers.

A local Google Ads agency will also be familiar with Houston’s neighborhoods, landmarks, and consumer preferences, allowing them to craft ads that resonate with the local audience. Additionally, they can help optimize your Google My Business profile and utilize location-based keywords to further boost your local visibility. The combination of hyper-targeted local ads and well-optimized Google Ads campaigns can drive more foot traffic to your business and increase local leads and conversions.

How do Google Ads agencies measure success?
Google Ads agencies measure success using a variety of key performance indicators (KPIs) that are tailored to your business goals. Some of the most commonly tracked metrics include click-through rate (CTR), which measures the percentage of people who click on your ad after seeing it, and conversion rate, which indicates the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form. Other important metrics include cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS), all of which help assess the efficiency of your campaigns.

Additionally, agencies use tools like Google Analytics and Google Ads conversion tracking to monitor the behavior of users once they arrive on your website. This data helps determine whether the traffic being driven by your ads is converting into leads or sales, and allows the agency to make data-driven adjustments to improve performance. Regular reports provided by the agency will give you a clear picture of how well your campaigns are performing and what adjustments are being made to achieve better results.

What industries do Google Ads agencies in Houston typically serve?
Google Ads agencies in Houston serve a wide range of industries, reflecting the diversity of the city’s economy. Common industries include oil and gas, healthcare, real estate, technology, legal services, and eCommerce. Houston’s thriving medical sector means that many agencies work with healthcare providers, including hospitals, clinics, and medical professionals, to attract new patients through targeted PPC campaigns.

Real estate is another major industry in Houston, and Google Ads agencies often help real estate agents, developers, and property management companies generate leads through local advertising. Additionally, Houston’s entrepreneurial spirit means that many agencies work with small businesses and startups across various industries, helping them gain visibility and compete in the digital space. Whether you’re in a niche market or a highly competitive industry, a Google Ads agency can tailor its approach to meet the unique needs of your business.

Can a Google Ads agency help improve my ad quality score?
Yes, a Google Ads agency can help improve your ad quality score, which is a critical factor in determining the success of your campaigns. Google assigns a quality score to each ad based on several factors, including the relevance of your ad copy, the quality of your landing page, and the expected click-through rate. A higher quality score can lead to lower costs per click and better ad placements, meaning your ads will be shown more frequently and at a lower cost.

An experienced agency will review your current campaigns to identify areas where improvements can be made. This may involve refining your ad copy to better match the keywords being targeted, improving the user experience on your landing page, or adjusting your bidding strategy to focus on higher-quality keywords. By focusing on these key factors, a Google Ads agency can help you improve your quality score and get more out of your advertising budget.

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