Hire the Top Rated Fractional CMO Tampa

Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.

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Published: 07.11.2024

As a Fractional CMO Tampa, I leverage over 15 years of proven experience in driving significant business growth through strategic and innovative marketing solutions. My approach is designed to provide small businesses, start-ups, mid-sized and enterprise companies with the leadership and expertise they need, without the long-term commitment or high cost of a full-time executive. I have worked in the digital marketing field as an independent marketing consultant working with enterprise companies and startups—advising on Earned media (SEO, ASO, Content Marketing, Digital PR, Email Marketing, Influencer Marketing, Affiliate Marketing), Paid media (Paid Search, Paid Social, Programmatic, Media Strategy),Creative (Branding & Web design), CRO & UX.

By working with me, you gain access to top-tier marketing leadership and the ability to implement advanced marketing strategies that are tailored to your unique business goals. My expertise covers a wide range of industries, enabling me to bring a fresh, adaptable perspective to each client. From omni channel marketing and brand development to demand generation and go-to-market strategies, I ensure that your business stays ahead of the curve, benefiting from the latest marketing trends and insights. Whether you're looking to enter new markets, boost lead generation, or enhance your overall brand presence, I can help craft and execute a strategic marketing plan that aligns with your business objectives.

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Hire the Top Rated Fractional CMO Tampa

"If you can work with Ross, make it happen — you won't regret it!"

— Jennifer Anderson

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Unlock your brand's full potential with a top-rated Fractional CMO Tampa

In today’s fast-paced and competitive market, businesses need expert marketing leadership to stand out and drive growth. But hiring a full-time CMO can be costly and often unnecessary. That’s where a top-rated Fractional CMO comes in—offering the strategic expertise of a chief marketing officer without the overhead of a full-time hire.

As a Fractional CMO, I deliver customized marketing strategies tailored to your business needs. From optimizing your brand positioning to scaling digital marketing efforts, I provide the insights, leadership, and execution needed to achieve measurable results. Whether you're a startup looking to scale or an established company seeking to refine your strategy, I help unlock the true potential of your brand.

With proven success across diverse industries, I bring a fresh perspective and actionable solutions to every challenge. Partner with me, and together we’ll accelerate your business growth while staying agile and cost-effective. Ready to take your marketing to the next level? Let's connect!

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What can I bring to your company when you hire me as Fractional CMO Tampa?

I find myself in a privileged position through hosting my marketing meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all know, unstructured data holds little to no value, much like unmined gold lying dormant underground, waiting to be discovered and valued..

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

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Experienced Fractional CMO Tampa

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

Who is Ross Kernez?

With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

Here’s some feedback from someone who has worked with Ross

We needed expert marketing leadership to take our Tampa-based company to the next level, but a full-time CMO was out of reach financially. Bringing in a Fractional CMO was the perfect solution. They helped us refine our marketing strategy, focusing on building our brand and increasing customer acquisition. Their deep understanding of both digital and traditional marketing made a huge difference. Within a few months, we saw a significant improvement in our marketing efficiency and overall business growth. The flexibility and expertise they provided were exactly what we needed

— Sed E.

Our growing business in Tampa was at a point where we needed to scale our marketing, but we weren’t ready to bring on a full-time executive. The Fractional CMO we hired came in and completely transformed our approach. They provided clarity and direction, helping us define key marketing goals and implement an actionable plan. Their ability to navigate both the local Tampa market and digital marketing trends was invaluable. Thanks to their guidance, our online presence has strengthened, and our lead generation efforts have improved dramatically.

— Roman A.

As a Tampa-based startup, we were struggling to build a strong marketing foundation. We decided to bring in a Fractional CMO to help us get things on track, and it was one of the best decisions we’ve made. They quickly assessed our needs, developed a comprehensive marketing strategy, and helped us execute it efficiently. Their focus on measurable results and ROI really stood out. In just a short period of time, we saw an uptick in brand awareness and customer engagement. The flexibility of a Fractional CMO was perfect for our early-stage company, and we couldn't be happier with the results.

— Fell S.

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My Process

Let's Collaborate

1. Describe your project

2.Schedule a Call

3. Develop Strategic High Level Plan

4. Accountability on both sides

What should you expect from your Fractional CMO Tampa

When working with a fractional CMO in Austin, you can expect a professional who brings not only extensive marketing expertise but also a deep understanding of the local business landscape and Austin’s entrepreneurial ecosystem. Given that Austin is known for its vibrant tech community and startup culture, your fractional CMO will likely have experience working with both emerging companies and more established brands. They will be adept at creating marketing strategies that resonate with the city’s diverse and growing population, as well as positioning your company in an increasingly competitive market.

Your fractional CMO will focus on building and refining your brand’s messaging to make sure it aligns with your company’s goals and resonates with your target audience. In a city like Austin, where innovation is key, they’ll look to foster a cutting-edge, tech-forward approach to marketing, incorporating digital strategies, influencer collaborations, and data-driven insights. Given the fast-paced and constantly evolving nature of Austin’s business scene, expect your fractional CMO to emphasize agility in their approach, quickly adjusting campaigns based on performance metrics and industry trends.

Additionally, since they are fractional and not full-time, their work will be focused and goal-oriented. You can expect them to prioritize key initiatives that drive the most impact, whether that means boosting brand awareness, growing market share, or refining product positioning. They will likely also leverage their local network to build partnerships, identify growth opportunities, and connect with influential voices within Austin’s business community, providing you with valuable exposure.

Ultimately, a fractional CMO in Austin will help your company grow strategically, optimizing your marketing efforts without the overhead of a full-time hire, while bringing a uniquely Austin-centric perspective that taps into the city’s culture of innovation and growth.

Topics that I can cover

Programmatic Marketing

Growth Marketing

Paid Search Marketing

Paid Social Marketing

Marketing Strategy

Digital PR

SEO Marketing

Social Media Marketing

FAQs

What is a Fractional CMO, and how does it differ from a full-time CMO?
A Fractional CMO, or Chief Marketing Officer, is a senior marketing executive who provides marketing leadership and expertise on a part-time, temporary, or contractual basis. The key difference between a Fractional CMO and a full-time CMO is the flexibility of the role. A full-time CMO is a permanent member of the executive team, while a Fractional CMO offers the same high-level marketing expertise and strategy without the full-time commitment. This model allows businesses to access top-tier marketing leadership while saving on the costs associated with hiring a full-time CMO. In Tampa, where businesses range from emerging startups to well-established companies, a Fractional CMO can provide tailored marketing solutions that align with your company’s needs, whether it’s for a specific project, a short-term campaign, or ongoing part-time leadership.

Why would a business in Tampa need a Fractional CMO?
Businesses in Tampa, like many in fast-growing markets, often face the challenge of needing senior marketing leadership but may not have the budget or need for a full-time CMO. This is where a Fractional CMO becomes valuable. They bring the experience and strategic insight necessary to develop and execute marketing strategies that drive growth, but they do so in a way that is flexible and cost-effective. Tampa is a diverse business market with industries ranging from real estate and tourism to healthcare, retail, and technology. A Fractional CMO can help businesses navigate the specific challenges and opportunities that exist in these industries, providing local market knowledge and a broader perspective that helps your business stay competitive. Whether you’re looking to improve your digital marketing, increase brand awareness, or optimize customer acquisition efforts, a Fractional CMO offers the leadership and expertise needed to achieve your goals.

What services can a Fractional CMO provide for a business in Tampa?
A Fractional CMO brings a wide range of marketing services to the table, all designed to align with your business’s strategic objectives. They typically start by conducting a thorough assessment of your current marketing efforts and identifying areas for improvement. From there, they develop a customized marketing strategy that could include digital marketing, content marketing, branding, SEO, paid media, social media management, and more. In Tampa’s competitive market, a Fractional CMO can also provide local market insights, helping businesses tailor their marketing to the region’s unique demographics and consumer behaviors. Additionally, they often work closely with your in-house teams, providing leadership, mentoring, and training to ensure your marketing strategies are executed effectively. Ultimately, their goal is to drive measurable results, whether it’s increasing sales, improving customer retention, or enhancing brand awareness.

How does a Fractional CMO help businesses grow in Tampa?
A Fractional CMO plays a critical role in driving business growth by providing expert-level marketing strategy without the cost of a full-time executive. For businesses in Tampa, which may be competing in fast-growing or saturated markets, this strategic guidance is invaluable. A Fractional CMO helps identify the most effective marketing channels, craft compelling messages, and reach the right audiences. They use data-driven strategies to measure performance and adjust campaigns in real time, ensuring that marketing dollars are spent efficiently. In a city like Tampa, where industries such as real estate, hospitality, and healthcare are booming, a Fractional CMO can help businesses stand out from the competition by creating a tailored marketing strategy that addresses local market trends while also positioning the company for broader, long-term growth. By providing a high-level, results-oriented approach, they ensure that your marketing efforts drive not only immediate returns but also sustainable growth.

How do I measure the success of a Fractional CMO’s efforts?
Measuring the success of a Fractional CMO involves tracking key performance indicators (KPIs) that align with your business goals. Before beginning any engagement, a good Fractional CMO will work with you to define clear, measurable objectives. These can include metrics such as lead generation, conversion rates, customer acquisition costs, return on ad spend (ROAS), website traffic, or revenue growth tied directly to marketing efforts. They will regularly review these metrics, adjusting strategies as needed to ensure continuous improvement. In Tampa, where industries can be highly competitive, it’s crucial to track these KPIs closely to ensure your marketing efforts are having the desired impact. Transparency and data-driven decision-making are central to a successful Fractional CMO relationship, ensuring that your investment in their services drives tangible business results.

What should I look for when hiring a Fractional CMO in Tampa?
When hiring a Fractional CMO in Tampa, it’s important to find someone with experience in your industry and a proven track record of success in similar roles. Look for someone who understands both the local Tampa market and broader industry trends, as this will ensure they can create a marketing strategy tailored to your specific needs. Additionally, they should have expertise in both digital and traditional marketing, as well as the ability to lead and collaborate with your in-house team. A good Fractional CMO should be adaptable, as the role often requires them to jump into a variety of projects and provide leadership across different marketing channels. Finally, personality and cultural fit are also important—since they’ll be working closely with your team, you want to ensure they align with your company’s values and communication style.

Can a Fractional CMO help during times of crisis or transition?
Yes, a Fractional CMO is particularly valuable during times of crisis or transition. Whether your business is undergoing a rebranding, launching a new product, facing a PR crisis, or experiencing rapid growth, a Fractional CMO provides the strategic leadership needed to navigate these challenges. In Tampa, where companies may face sudden market shifts or competitive pressures, having a senior marketing executive who can quickly assess the situation and develop an actionable plan is crucial. A Fractional CMO can help manage communications, reposition your brand, and ensure that marketing efforts are aligned with the company’s evolving goals. Because of their flexibility and experience across various industries, they are well-equipped to handle the complexities that come with significant business changes, guiding your company through difficult periods while ensuring that long-term marketing goals remain on track.

What industries in Tampa benefit most from hiring a Fractional CMO?
While nearly any business can benefit from Fractional CMO services, certain industries in Tampa stand to gain the most from this flexible model. Tampa is a thriving hub for industries like real estate, healthcare, tourism, and technology. Each of these sectors has its own unique challenges when it comes to marketing, and a Fractional CMO’s tailored approach can help businesses in these industries succeed. For example, in real estate, a Fractional CMO can develop a strong digital presence that attracts potential buyers and investors. In healthcare, they can navigate regulatory constraints while building a brand that resonates with patients. Tourism-based businesses can benefit from a CMO who understands how to market locally and internationally, bringing in tourists while promoting long-term brand loyalty. Tech companies, often on the cutting edge, need a Fractional CMO to help with product launches, customer acquisition, and positioning in a competitive marketplace. By providing expert guidance and a strategic roadmap, Fractional CMOs help businesses in these industries not only stay competitive but also thrive in the local Tampa market.

Can a startup in Tampa benefit from a Fractional CMO?
Startups in Tampa are particularly well-suited to benefit from the expertise of a Fractional CMO. For many startups, marketing leadership is crucial, but hiring a full-time CMO may be out of reach financially. A Fractional CMO provides the perfect solution, offering strategic insight and leadership on a flexible, part-time basis. In Tampa’s vibrant startup ecosystem, which includes industries like tech, healthcare innovation, and clean energy, a Fractional CMO can help build a brand from the ground up, establish product-market fit, and develop customer acquisition strategies that drive early-stage growth. Whether a startup is seeking venture capital or looking to expand rapidly, having a seasoned marketing executive who can craft a scalable marketing plan is invaluable. A Fractional CMO also brings experience in working with high-growth companies, ensuring that marketing efforts align with the company’s overall goals and growth trajectory. For Tampa-based startups looking to make their mark, a Fractional CMO offers the perfect combination of strategic oversight and hands-on execution.

How does a Fractional CMO integrate with in-house teams?
A Fractional CMO works closely with your existing in-house teams, providing leadership and direction while also ensuring that marketing initiatives are aligned with your company’s overall goals. They take on the role of guiding the strategy and execution of marketing campaigns but often allow in-house teams to handle the day-to-day operations. This collaborative approach ensures that your team is empowered to execute strategies effectively while benefiting from the senior-level guidance a Fractional CMO provides. In Tampa, where businesses often operate with lean teams, this approach is especially valuable. A Fractional CMO can help upskill your team, mentor junior staff, and ensure that marketing efforts are optimized for maximum results. The goal is to create a seamless partnership, where the Fractional CMO acts as an extension of your executive team without disrupting your existing operations. By working closely with in-house staff, they ensure that everyone is on the same page, contributing to a cohesive, results-driven marketing strategy.

Is a Fractional CMO a good option for businesses of any size in Tampa?
Yes, businesses of all sizes in Tampa can benefit from Fractional CMO services. Small and medium-sized businesses, in particular, often find that a Fractional CMO provides the perfect balance of leadership and flexibility. For these companies, hiring a full-time executive may not be feasible, but they still need senior-level marketing expertise to compete in Tampa’s dynamic business environment. Larger businesses, on the other hand, might use a Fractional CMO during times of transition, such as when launching a new product or entering a new market. Because a Fractional CMO can work on a part-time or project basis, businesses can scale their involvement up or down depending on their needs. This adaptability makes it a cost-effective solution for companies that want to drive growth without taking on the expense and commitment of a full-time hire. In Tampa, where industries and markets can shift rapidly, having a flexible marketing leader allows businesses to stay agile and responsive to market changes.

Can a Fractional CMO work remotely or do they need to be based in Tampa?
Many Fractional CMOs can work remotely, but having one based in Tampa or familiar with the local market can be a significant advantage. Tampa has a unique business environment, with local market trends, consumer behaviors, and industry-specific challenges that can influence a company’s marketing strategy. A Tampa-based Fractional CMO will have an understanding of these nuances and be able to tailor their approach accordingly. That said, many businesses in Tampa work with remote Fractional CMOs, particularly if they need specialized expertise that isn’t available locally. Thanks to digital communication tools, a remote CMO can still provide high-level support, collaborate with your team, and manage marketing efforts effectively. Whether you choose a local or remote CMO will depend on your company’s specific needs and how much in-person collaboration you prefer.

What is the typical duration of engagement for a Fractional CMO?
The duration of a Fractional CMO’s engagement can vary depending on the needs of the business. Some companies may only require a Fractional CMO for a short-term project, such as launching a new product or managing a rebranding effort. Others might engage a Fractional CMO for a longer-term partnership, benefiting from ongoing strategic leadership as the company grows. In Tampa, where businesses often experience periods of rapid growth or change, many companies find it beneficial to work with a Fractional CMO for several months or even years. The key advantage of a Fractional CMO is the flexibility they offer, meaning you can adjust their level of involvement as your marketing needs evolve over time.

How much does it cost to hire a Fractional CMO in Tampa?
The cost of hiring a Fractional CMO in Tampa can vary based on factors like the CMO’s level of experience, the scope of the project, and the duration of their engagement. Typically, hiring a Fractional CMO is more cost-effective than bringing on a full-time CMO, as you’re only paying for the time and expertise you need

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Hire the Top Rated Fractional CMO Tampa

Hire the Top Rated Fractional CMO Tampa