Hire the Top Rated Fractional CMO Millwokee

Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.

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Published: 07.11.2024

As a Fractional CMO Millwokee, I leverage over 15 years of proven experience in driving significant business growth through strategic and innovative marketing solutions. My approach is designed to provide small businesses, start-ups, mid-sized and enterprise companies with the leadership and expertise they need, without the long-term commitment or high cost of a full-time executive. I have worked in the digital marketing field as an independent marketing consultant working with enterprise companies and startups—advising on Earned media (SEO, ASO, Content Marketing, Digital PR, Email Marketing, Influencer Marketing, Affiliate Marketing), Paid media (Paid Search, Paid Social, Programmatic, Media Strategy),Creative (Branding & Web design), CRO & UX.

By working with me, you gain access to top-tier marketing leadership and the ability to implement advanced marketing strategies that are tailored to your unique business goals. My expertise covers a wide range of industries, enabling me to bring a fresh, adaptable perspective to each client. From omni channel marketing and brand development to demand generation and go-to-market strategies, I ensure that your business stays ahead of the curve, benefiting from the latest marketing trends and insights. Whether you're looking to enter new markets, boost lead generation, or enhance your overall brand presence, I can help craft and execute a strategic marketing plan that aligns with your business objectives.

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Hire the Top Rated Fractional CMO Millwokee

"If you can work with Ross, make it happen — you won't regret it!"

— Jennifer Anderson

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Unlock your brand's full potential with a top-rated Fractional CMO Millwokee

In today’s fast-paced and competitive market, businesses need expert marketing leadership to stand out and drive growth. But hiring a full-time CMO can be costly and often unnecessary. That’s where a top-rated Fractional CMO comes in—offering the strategic expertise of a chief marketing officer without the overhead of a full-time hire.

As a Fractional CMO, I deliver customized marketing strategies tailored to your business needs. From optimizing your brand positioning to scaling digital marketing efforts, I provide the insights, leadership, and execution needed to achieve measurable results. Whether you're a startup looking to scale or an established company seeking to refine your strategy, I help unlock the true potential of your brand.

With proven success across diverse industries, I bring a fresh perspective and actionable solutions to every challenge. Partner with me, and together we’ll accelerate your business growth while staying agile and cost-effective. Ready to take your marketing to the next level? Let's connect!

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What can I bring to your company when you hire me as Fractional CMO Millwokee?

I find myself in a privileged position through hosting my marketing meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all know, unstructured data holds little to no value, much like unmined gold lying dormant underground, waiting to be discovered and valued..

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

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Experienced Fractional CMO Millwokee

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

Who is Ross Kernez?

With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

Here’s some feedback from someone who has worked with Ross

As a fast-growing startup, we needed strategic marketing guidance without the overhead of a full-time CMO. Millwokee Fractional CMO was the perfect solution. Their team stepped in seamlessly, helping us refine our brand messaging, streamline our marketing processes, and execute a highly targeted digital campaign. Within three months, we saw a 30% increase in our lead generation and an improved conversion rate. They’re data-driven, experienced, and truly invested in our success. It’s like having a CMO on demand—highly recommended!

— Sed E.

We partnered with Millwokee Fractional CMO for help in scaling our marketing efforts. While we had an in-house team, we were lacking senior leadership to guide strategy. Millwokee's expertise in digital marketing and brand positioning proved invaluable. Their insights helped us align our marketing efforts with our long-term business goals. The only reason I’m not giving five stars is that I wish we had more time with them on a weekly basis, but overall, their fractional service model works well for our budget and needs

— Roman A.

As a well-established company looking to pivot our marketing approach, we needed someone with fresh perspectives and strategic foresight. Millwokee Fractional CMO provided just that. Their ability to dive deep into our existing data and present a new strategy for growth was impressive. They collaborated closely with our team, ensuring every step was well executed, from content creation to paid media. What we appreciated most was their focus on measurable results. Since partnering with Millwokee, we’ve seen a noticeable improvement in ROI across all our marketing channels.

— Fell S.

Forget About Marketing Stress Behind

My Process

Let's Collaborate

1. Describe your project

2.Schedule a Call

3. Develop Strategic High Level Plan

4. Accountability on both sides

What should you expect from your Fractional CMO Millwokee

When you work with Fractional CMO Millwokee, you should expect a highly personalized and strategic approach to your marketing challenges. From the outset, they will take the time to fully understand your business, its goals, and the obstacles you face in reaching them. Rather than offering one-size-fits-all solutions, they craft a bespoke strategy that aligns with your company’s unique needs. Their expertise spans across digital marketing, brand positioning, lead generation, and overall marketing operations, making them a valuable resource for businesses looking to scale effectively.

Millwokee works as an extension of your leadership team, providing the high-level strategic input of a full-time CMO but at a fraction of the cost. They emphasize results, using data and analytics to inform their decisions and optimize campaigns for maximum return. Their ability to adapt quickly to changes in the market ensures that your marketing remains agile and competitive. Whether you need short-term guidance to launch a new product or long-term strategic planning, Millwokee will provide the insight and execution to help your business grow.

You can also expect a collaborative partnership. Millwokee is committed to working closely with your internal teams, ensuring that everyone is aligned and working toward the same objectives. They bring a level of professionalism and seniority that elevates your entire marketing function, ensuring your campaigns are not just creative but also highly effective in driving growth. Throughout the process, they maintain open communication, offering transparency and clear reporting on performance metrics to keep you informed at every step.

Fractional CMO Millwokee delivers the expertise, strategy, and execution you need to enhance your marketing efforts, all while focusing on measurable outcomes and growth.

Topics that I can cover

Programmatic Marketing

Growth Marketing

Paid Search Marketing

Paid Social Marketing

Marketing Strategy

Digital PR

SEO Marketing

Social Media Marketing

FAQs

What is a Fractional CMO?
A Fractional CMO is an experienced marketing executive who provides part-time or temporary leadership and strategy for businesses that need senior-level marketing guidance but don’t require a full-time CMO. The idea behind hiring a Fractional CMO is to offer flexibility and expertise tailored to a company’s specific needs without the cost commitment of a full-time executive. This arrangement works especially well for growing businesses or companies undergoing significant change in their marketing efforts. Fractional CMOs often work with multiple companies at once, bringing diverse experiences and fresh perspectives to each client.

How does a Fractional CMO differ from a full-time CMO?
The primary difference between a Fractional CMO and a full-time CMO is the level of commitment. A full-time CMO is typically embedded within the organization and takes on daily responsibilities related to managing teams and ensuring consistent execution across all marketing activities. On the other hand, a Fractional CMO offers high-level strategic input, often focusing on specific marketing challenges or opportunities for a set number of hours each week or month. While a full-time CMO is usually a permanent position within a company, a Fractional CMO offers temporary or ongoing services that can be scaled up or down as needed.

Why would a business need a Fractional CMO?
A business might need a Fractional CMO for several reasons. For smaller or growing businesses, hiring a full-time marketing executive may not be financially feasible. These businesses still require senior-level marketing expertise to help drive growth, increase brand awareness, or manage marketing teams. A Fractional CMO can provide the leadership and strategic guidance necessary without the overhead of a full-time executive salary. Additionally, companies undergoing transitions, such as a merger or product launch, may need temporary expertise to guide them through these critical periods. Other businesses may already have a strong in-house marketing team but lack strategic direction, and a Fractional CMO can provide that external perspective.

What are the key benefits of hiring a Fractional CMO?
Hiring a Fractional CMO offers several benefits. One of the most significant advantages is the access to high-level marketing expertise at a fraction of the cost of hiring a full-time CMO. Companies can benefit from the strategic insights and leadership of an experienced marketing executive without committing to a long-term salary and benefits package. Fractional CMOs can also bring fresh perspectives, offering an outsider’s view of the business and identifying opportunities or challenges that internal teams may not have considered. Additionally, because they often work with multiple clients across industries, they bring diverse experiences and innovative solutions to the table. Another key benefit is flexibility; businesses can scale up or down their engagement with a Fractional CMO based on their needs at any given time.

How does Fractional CMO Millwokee approach working with clients?
Fractional CMO Millwokee takes a personalized and strategic approach to each client. They begin by thoroughly understanding the business, its goals, and its current marketing efforts. This discovery phase ensures that the strategy they develop is aligned with the company’s vision and objectives. After identifying the key challenges and opportunities, they work closely with the leadership team and internal marketing staff to create a detailed marketing plan. This plan may include initiatives related to digital marketing, brand positioning, customer acquisition, lead generation, or marketing technology. Millwokee focuses on creating data-driven strategies that deliver measurable results, using analytics and key performance indicators to track progress and make necessary adjustments along the way.

What kinds of businesses can benefit from working with Fractional CMO Millwokee?
Fractional CMO Millwokee works with a wide range of businesses, from small startups to mid-sized companies and large enterprises. Their services are particularly beneficial for companies that need senior-level marketing guidance but may not have the resources to hire a full-time CMO. This includes fast-growing startups that need to scale quickly, established businesses looking to refresh their brand or marketing strategy, and companies undergoing significant transitions, such as a product launch or a shift in market positioning. Nonprofit organizations and businesses with specialized marketing needs, such as those in the tech or healthcare industries, can also benefit from the tailored expertise Millwokee offers.

How long do businesses typically work with Fractional CMO Millwokee?
The duration of a partnership with Fractional CMO Millwokee varies depending on the needs of the client. Some businesses may engage with Millwokee on a short-term basis for a specific project, such as developing a go-to-market strategy or launching a new product. Others may opt for a longer-term relationship, where Millwokee provides ongoing strategic guidance and oversight of the company’s marketing efforts. The flexible nature of fractional services allows businesses to scale the relationship up or down based on their evolving needs. On average, businesses tend to work with a Fractional CMO for anywhere from six months to a few years, though some may find value in maintaining a long-term partnership.

What is the process of hiring Fractional CMO Millwokee?
The process of hiring Fractional CMO Millwokee begins with an initial consultation where they assess your business needs, marketing challenges, and overall objectives. This conversation helps both parties determine whether there is a mutual fit and what level of engagement is appropriate. If both sides agree to move forward, Millwokee will propose a plan that outlines the scope of work, timelines, and deliverables. Once the terms are agreed upon, they begin working closely with your internal team, often starting with a deep dive into your existing marketing efforts and identifying key areas for improvement. From there, they will create and implement a marketing strategy that aligns with your business goals.

How do I know if my business needs a Fractional CMO?
If your business is facing challenges related to marketing strategy, brand positioning, lead generation, or digital transformation, a Fractional CMO may be the solution you need. You might benefit from hiring a Fractional CMO if you lack senior-level marketing leadership, if your current marketing efforts are not delivering the desired results, or if you need temporary support during a key growth phase. Additionally, if you have a capable marketing team but need high-level strategic direction, a Fractional CMO can provide the expertise required to align your efforts with your business goals.

How is pricing structured for Fractional CMO services?
Pricing for Fractional CMO services varies depending on the scope of work, the complexity of the marketing challenges, and the amount of time required. Typically, Fractional CMO Millwokee charges either on a monthly retainer basis or by project, depending on the client’s needs. The retainer model offers businesses ongoing access to strategic leadership, with a set number of hours each month dedicated to their marketing initiatives. Alternatively, businesses may choose a project-based engagement, where the cost is determined by the specific deliverables and timelines. This flexible pricing structure allows companies to get the expertise they need while staying within their budget.

What type of marketing expertise does Fractional CMO Millwokee provide?
Fractional CMO Millwokee offers a wide range of marketing expertise, including digital marketing, brand strategy, customer acquisition, and lead generation. Their team has extensive experience in both B2B and B2C marketing across multiple industries. They provide leadership on everything from social media campaigns and content marketing to paid media strategies and SEO. Additionally, they have deep knowledge in marketing technology, helping businesses optimize their use of CRM systems, marketing automation tools, and analytics platforms. Whether you need help with a specific marketing challenge or require a full overhaul of your marketing strategy, Millwokee brings the skills and experience to guide your efforts.

How does Fractional CMO Millwokee measure success?
Success for Fractional CMO Millwokee is measured through data and results. They believe in a metrics-driven approach to marketing, ensuring that every initiative is aligned with clear objectives and key performance indicators (KPIs). This could include goals such as increased lead generation, higher conversion rates, improved brand awareness, or a better return on marketing investment. Throughout the engagement, they monitor progress using analytics tools and adjust the strategy as needed to ensure the desired outcomes are achieved. Regular reporting keeps you informed about how your marketing efforts are performing and what improvements are being made along the way.

What is the typical time commitment for a Fractional CMO?
The time commitment for a Fractional CMO can vary widely based on the needs of the business. In some cases, businesses may only need a few hours of strategic guidance each week, while in other instances, they may require more intensive involvement during a critical project or transition period. Typically, businesses engage with Fractional CMO Millwokee for anywhere between 5 to 20 hours per week. This flexible model allows companies to get the senior-level marketing expertise they need without the full-time commitment. The level of involvement can also be adjusted over time as the company’s needs evolve.

Can a Fractional CMO help manage existing marketing teams?
Yes, a Fractional CMO can provide leadership and guidance to existing marketing teams. In many cases, businesses have capable in-house teams that are adept at executing marketing campaigns but may lack strategic direction. A Fractional CMO can step in to fill that gap, working alongside your internal team to provide high-level guidance, set priorities, and ensure that everyone is aligned with the company’s overall marketing goals. They can also help with professional development for your team, offering coaching and mentorship to elevate their skills and performance. In this way, a Fractional CMO not only enhances your marketing strategy but also strengthens your team’s capabilities.

How does Fractional CMO Millwokee handle communication and collaboration with clients?
Fractional CMO Millwokee places a strong emphasis on communication and collaboration. They work closely with your leadership team and internal marketing staff to ensure that everyone is aligned on objectives and priorities. Depending on your preferences, communication can take place through regular meetings, phone calls, or video conferences. Millwokee also provides detailed reporting on the progress of marketing initiatives, keeping you informed about performance and any adjustments that may be needed. By maintaining open lines of communication, they ensure that the partnership is both transparent and effective.

What challenges can Fractional CMO Millwokee help solve?
Fractional CMO Millwokee can help solve a variety of marketing challenges. Whether you’re struggling with low brand awareness, poor lead generation, or inefficient marketing processes, they can identify the root causes and develop strategies to address these issues. For businesses looking to enter new markets or launch new products, Millwokee can help create a go-to-market strategy that ensures a successful introduction. They can also assist with optimizing your digital marketing efforts, improving your online presence, and increasing engagement with your target audience. Additionally, if you’re facing internal challenges such as misalignment between marketing and sales or underperforming teams, Millwokee can provide the leadership needed to bring everyone together and drive results.

How can Fractional CMO Millwokee help with brand positioning?
Brand positioning is one of the core areas where Fractional CMO Millwokee excels. They help businesses clarify their value proposition and differentiate themselves from competitors in a way that resonates with their target audience. This process begins with a deep understanding of your market, your customers, and your competition. From there, they work with you to craft a brand message that reflects your unique strengths and connects with your audience on an emotional level. Whether you’re looking to reposition your brand in response to market changes or establish your brand for the first time, Millwokee provides the strategic insights necessary to strengthen your position in the market.

Can Fractional CMO Millwokee help with digital transformation efforts?
Yes, Fractional CMO Millwokee has extensive experience helping businesses with digital transformation efforts. This could include anything from upgrading your marketing technology stack to developing a comprehensive digital marketing strategy that leverages the latest tools and platforms. They understand the importance of integrating digital solutions into every aspect of marketing, from CRM systems and marketing automation to social media and data analytics. By working with Millwokee, you can ensure that your marketing efforts are modern, scalable, and optimized for the digital age.

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Hire the Top Rated Fractional CMO Millwokee

Hire the Top Rated Fractional CMO Millwokee