Fractional CMO Angeles🥇 | Ross Kernez Updated March
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Fractional CMO Los Angeles

Full Bio
Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.
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Published: 07.11.2024
As a Fractional CMO Los Angeles, As your Fractional Chief Marketing Officer (CMO), I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.
Hiring a Fractional CMO in Los Angeles provides businesses with the strategic leadership of a seasoned marketing executive without the cost and commitment of a full-time hire. In a competitive market like Los Angeles, where industries such as entertainment, technology, healthcare, and e-commerce thrive, having an expert who understands local market dynamics and consumer behavior is essential. A Fractional CMO brings a wealth of experience, offering data-driven marketing strategies tailored to the specific needs of a business, whether it’s a startup looking for brand positioning or an established company seeking scalable growth.
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Fractional CMO Los Angeles

Fractional CMO Los Angeles
"If you can work with Ross, make it happen — you won't regret it!"
— Jennifer Anderson
Why Work With Fractional CMO Los Angeles

By partnering with me, you gain access to top-tier marketing leadership, empowering your business to implement cutting-edge strategies specifically tailored to achieve your unique goals. With over 15 years of experience, I bring a wealth of knowledge across various industries, enabling me to adapt seamlessly to the distinct challenges and opportunities your business faces. My approach is comprehensive, incorporating omni-channel marketing, brand development, and demand generation to ensure your business not only stays competitive but also thrives in an ever-evolving marketplace.

In addition to core strategies like lead generation and customer acquisition, I focus on enhancing brand equity, fostering customer loyalty, and optimizing the customer journey across multiple channels. My process is data-driven, ensuring that every decision made is backed by actionable insights, maximizing return on investment (ROI) and streamlining resource allocation.

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    fractional CMO London
    What can I bring to your company when you hire me as fractional CMO Los Angeles?

    With expertise in digital marketing, brand awareness, and demand generation, a Fractional CMO ensures that businesses stay ahead of trends while optimizing marketing spend for the best return on investment. They provide hands-on leadership, aligning marketing efforts with business goals, and implementing performance-driven campaigns that drive revenue. Businesses benefit from their extensive network, which can include media connections, influencers, and strategic partners that help expand reach and enhance visibility.

    Los Angeles is a fast-paced, trend-driven market, and without an effective marketing strategy, businesses can struggle to cut through the noise. A Fractional CMO can quickly identify growth opportunities, refine messaging, and develop targeted campaigns that attract and convert customers. Unlike traditional marketing hires, a Fractional CMO offers flexibility, working on a part-time basis while delivering executive-level expertise that evolves with the company’s needs. For businesses looking to scale efficiently and maximize their marketing investment, hiring a Fractional CMO in Los Angeles is a strategic decision that drives long-term success.

    Find out more
    Experienced Fractional CMO Los Angeles

    I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

    I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

    I have also been fortunate enough to participate in some more unique projects

    Fractional CMO Los Angeles
    Fractional CMO Los Angeles
    Who is Ross Kernez?

    With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

    Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

    Here’s some feedback from someone who has worked with Ross
    Working with a Fractional CMO in Los Angeles completely transformed our marketing strategy. We were struggling to generate leads and build brand awareness in such a competitive market, but within months, we saw a significant increase in engagement and conversions. The expertise and leadership brought to our team allowed us to refine our messaging, optimize our ad spend, and implement a data-driven approach that produced real results. We now have a clear marketing roadmap and a strategy tailored to our business goals. If you're looking for high-level marketing guidance without the full-time executive cost, hiring a Fractional CMO is a game-changer!
    — Sed E.
    As a growing tech startup in Los Angeles, we needed expert marketing leadership but weren’t in a position to bring on a full-time CMO. Hiring a Fractional CMO was the perfect solution. From refining our go-to-market strategy to optimizing our customer acquisition funnel, they brought a level of experience and insight that we simply didn’t have in-house. Their ability to navigate the complexities of digital marketing, SEO, and brand positioning helped us gain traction in a highly saturated market. The flexibility of a fractional model allowed us to scale our marketing efforts without overspending, and we couldn’t be happier with the results.
    — Roman A.
    Our e-commerce brand was struggling with inconsistent marketing results, and we knew we needed expert leadership to create a solid strategy. Hiring a Fractional CMO in Los Angeles was the best decision we made. Not only did we get access to a top-tier marketing executive at a fraction of the cost, but they also helped us identify new revenue opportunities and streamline our customer journey. They implemented an ROI-focused strategy that improved our paid advertising performance and strengthened our brand presence. The impact was immediate, and we now have a sustainable, scalable marketing plan that continues to drive growth. Highly recommend!
    — Fell S.
    Forget About Marketing Stress Behind
    My Process
    Let's Collaborate
    1. Describe your project
    2.Schedule a Call
    3. Develop Strategic High Level Plan
    4. Accountability on both sides
    Fractional CMO Los Angeles
    What should you expect from your Fractional CMO Los Angeles

    One of the primary roles of a Fractional CMO is to provide high-level strategic leadership. You should expect them to bring a broad perspective on marketing that ties your business objectives to actionable strategies. They will assess your current marketing efforts, identify gaps, and develop a comprehensive plan that aligns with your business goals. Whether you are aiming for brand growth, market expansion, or increased customer retention, the Fractional CMO will help you design a roadmap for achieving those goals.

     

    In France’s competitive market, where industries like tech, real estate, and entertainment thrive, having a marketing leader who understands the local landscape is critical. A Fractional CMO will offer the insight needed to position your company effectively within the city’s unique business ecosystem.

     

    Expect your Fractional CMO to deliver marketing strategies that are tailored specifically to your company. While they bring broad experience across various industries, they should craft solutions that are custom-fit to your needs. This includes considering your business size, growth stage, target audience, and specific challenges. Whether your company is just beginning its marketing journey or needs to elevate existing strategies, the CMO will adapt their approach to maximize your marketing potential.

     

    Since Atlanta is home to a diverse range of industries, from startups to well-established enterprises, a Fractional CMO will also help you navigate your sector’s specific marketing requirements. Their experience working with businesses in different industries allows them to apply proven strategies that can be adapted to your business model.

     

    A key benefit of working with a Fractional CMO is their emphasis on data-driven decision-making. You can expect them to leverage marketing analytics, customer insights, and performance metrics to shape your campaigns. This data-driven approach ensures that your marketing efforts are efficient and measurable, allowing you to optimize your budget and see a clear return on investment.

    In a city like Atlanta, where competition is fierce and marketing budgets must be allocated wisely, this data-centric approach is especially valuable. Your Fractional CMO will regularly assess key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, and overall revenue growth to ensure your marketing efforts are on track.

    You should expect your Fractional CMO to guide your business through digital transformation if necessary. With the rapid evolution of digital marketing channels, it’s essential to stay ahead of the curve in areas like social media, SEO, content marketing, email marketing, and paid advertising. A Fractional CMO will identify which digital platforms and tools are most effective for your business and implement innovative strategies that improve your online presence.

    For businesses in Atlanta, which has a vibrant startup culture and a growing tech scene, embracing digital marketing is crucial. A Fractional CMO will ensure your company is utilizing the latest tools and technologies, from marketing automation platforms to advanced analytics, helping you stay competitive in an ever-changing digital landscape.

    One of the unique advantages of working with a Fractional CMO is their flexibility. You can expect them to be highly adaptable, fitting into your company’s existing structure while providing the leadership and expertise your marketing team needs. Since they often work part-time or on a project basis, they can scale their involvement according to your needs. Whether you require their input for a short-term campaign or need ongoing guidance, a Fractional CMO will adjust their level of engagement as your business evolves.

    In Atlanta, where businesses frequently undergo periods of rapid growth, rebranding, or market expansion, having a CMO who can adapt to changing circumstances is essential. Their ability to step in and take charge during critical times makes them a valuable asset to companies facing transitions or scaling their operations.

    Another key expectation is that your Fractional CMO will provide mentorship and support to your internal marketing team. They will work closely with your team, helping them develop their skills, implement best practices, and improve overall efficiency. By fostering a culture of learning and development, your Fractional CMO ensures that your marketing team is equipped to handle future challenges even after the CMO’s engagement ends.

    In Atlanta, where companies often face a talent shortage in key areas like digital marketing and data analytics, this mentorship can be a significant advantage. Your CMO will not only offer leadership but will also invest in the growth and development of your internal team, leaving a lasting impact on your marketing department.

    Expect clear and consistent communication from your Fractional CMO. They should regularly update you on progress, challenges, and opportunities while ensuring that all marketing initiatives are aligned with your overall business strategy. Effective communication ensures that all stakeholders are on the same page, from executives to the marketing team, allowing for seamless execution of the marketing plan.

    In Atlanta’s fast-paced business environment, where rapid decision-making is often required, having a CMO who can provide clear insights and quick updates is crucial. Your Fractional CMO will help bridge the gap between marketing and other departments, ensuring that the marketing strategy aligns with sales, product development, and business operations.

    A Fractional CMO should be laser-focused on delivering measurable results. You can expect them to outline clear goals at the start of the engagement, such as improving customer acquisition, increasing brand awareness, or driving revenue growth. Throughout their tenure, they will track the effectiveness of marketing campaigns and adjust strategies as needed to ensure a strong return on investment.

    In Atlanta, where businesses must be strategic with their marketing budgets, this results-oriented approach is critical. A Fractional CMO will ensure that every marketing dollar is spent wisely, providing you with regular reports on campaign performance and ROI. Their goal is to help you see tangible outcomes, whether that’s increased traffic, higher sales, or a more engaged customer base.

    Another important aspect of working with a Fractional CMO is their ability to refine your brand positioning and messaging. You can expect them to help you identify your unique value proposition, craft compelling messages, and develop a cohesive brand identity that resonates with your target audience. This is especially important for businesses in Atlanta, where competition is strong across various sectors. A well-defined brand message can set you apart from competitors and create a lasting impression on your customers.

    Your Fractional CMO will guide you in establishing a consistent voice across all marketing channels, ensuring that your brand is recognizable and memorable. Whether you’re trying to penetrate new markets or strengthen your existing customer relationships, they will ensure your brand’s message is clear and compelling.

    Although digital marketing has become a dominant force, traditional marketing still has its place, especially for certain industries in Atlanta. A good Fractional CMO will integrate both traditional and digital marketing strategies to create a well-rounded approach. Whether it’s using digital advertising to drive traffic or employing traditional methods like direct mail and event marketing, your CMO will know how to balance both for maximum impact.

    In Atlanta, which is home to industries like healthcare, education, and finance, combining traditional and digital marketing approaches can be particularly effective. Your Fractional CMO will tailor a multi-channel marketing strategy that reaches your audience in the most relevant ways, whether online or offline.

    Topics that I can cover
    Brand Marketing
    Fractional CMO
    Content Marketing
    Email Marketing
    Programmatic Marketing
    Growth Marketing
    Paid Search Marketing
    Paid Social Marketing
    Marketing Strategy 
    Digital PR
    SEO Marketing
    Social Media Marketing
    FAQs

    What is a Fractional CMO?

    A Fractional CMO is an experienced marketing executive who provides high-level marketing leadership on a part-time or contract basis. They help businesses develop and execute marketing strategies without the cost of a full-time hire. Companies benefit from their expertise in branding, digital marketing, lead generation, and growth strategy. Fractional CMOs work with startups, small businesses, and mid-sized companies that need executive-level marketing guidance. They offer flexibility while ensuring businesses stay competitive in their industry.

    Why should a business in Los Angeles hire a Fractional CMO?

    Los Angeles is a highly competitive market with diverse industries, making expert marketing leadership essential. A Fractional CMO provides deep market insights and strategic direction to help businesses stand out. They bring experience in digital marketing, branding, and customer acquisition, helping companies scale effectively. Unlike full-time CMOs, they offer cost-effective solutions tailored to a company’s growth stage. This allows businesses to access high-level marketing expertise without long-term financial commitments.

    How does a Fractional CMO differ from a full-time CMO?

    A full-time CMO works exclusively for one company, while a Fractional CMO supports multiple businesses part-time. The main advantage of a Fractional CMO is cost savings, as businesses only pay for the expertise they need. Despite working part-time, they bring the same level of strategic thinking and execution as a full-time executive. They focus on high-impact initiatives that drive measurable growth. Companies get top-tier marketing leadership without the overhead of a full-time salary and benefits.

    What industries benefit the most from a Fractional CMO in Los Angeles?

    Industries such as technology, e-commerce, entertainment, real estate, and healthcare greatly benefit from a Fractional CMO’s expertise. Los Angeles is home to many startups and growing businesses that need strategic marketing without a full-time hire. A Fractional CMO helps businesses in these industries develop strong brand positioning and customer engagement strategies. Their experience allows them to create data-driven marketing campaigns that maximize ROI. No matter the industry, a Fractional CMO can provide a competitive advantage through expert marketing leadership.

    How does a Fractional CMO help with lead generation?

    A Fractional CMO develops a customized lead generation strategy that aligns with a business’s goals. They optimize digital marketing efforts, including SEO, PPC, and social media advertising, to attract qualified leads. Their approach includes refining messaging, improving landing pages, and leveraging data analytics for better conversions. By implementing proven tactics, they increase customer acquisition and long-term business growth. Businesses see a measurable improvement in their marketing funnel efficiency.

    How long should a company work with a Fractional CMO?

    The duration depends on a company’s needs, goals, and growth stage. Some businesses require a Fractional CMO for a few months to establish marketing foundations, while others retain them for ongoing leadership. Many companies find long-term partnerships valuable because they continuously refine strategies for sustained growth. A Fractional CMO can scale their involvement based on business demands. Their flexibility ensures companies get the right level of marketing support at any given time.

    What are the costs associated with hiring a Fractional CMO?

    Costs vary based on experience, industry expertise, and the scope of work required. Typically, businesses pay a monthly retainer, ranging from $3,000 to $15,000, depending on the engagement level. While this is lower than a full-time CMO’s salary, companies still receive executive-level marketing leadership. Fractional CMOs offer a high return on investment by improving customer acquisition, increasing revenue, and optimizing marketing spend. Their strategic insights help businesses make data-driven decisions that generate long-term success.

    How does a Fractional CMO integrate with an existing team?

    A Fractional CMO works closely with internal teams to align marketing efforts with business objectives. They provide leadership, guidance, and hands-on execution to enhance team productivity. By collaborating with marketing, sales, and executive teams, they ensure seamless implementation of strategies. Their expertise allows them to quickly assess team capabilities and fill in knowledge gaps. Businesses benefit from improved coordination, efficiency, and a results-driven marketing approach.

    Can a Fractional CMO improve branding efforts?

    Yes, a Fractional CMO plays a critical role in refining brand identity and positioning. They conduct market research to understand customer perceptions and competitors. Through strategic messaging, visual branding, and content marketing, they enhance brand recognition. Their goal is to create a cohesive and compelling brand story that resonates with the target audience. Businesses gain stronger customer loyalty and differentiation in the market.

    What digital marketing services does a Fractional CMO provide?

    A Fractional CMO offers services such as SEO, PPC advertising, social media marketing, email marketing, and content strategy. They develop integrated marketing campaigns that increase visibility and customer engagement. By leveraging data analytics, they optimize digital marketing performance for maximum ROI. Their expertise in growth hacking and conversion optimization helps businesses scale effectively. Companies benefit from a strategic approach that prioritizes measurable results.

    What are the first steps when working with a Fractional CMO?

    The process starts with an in-depth business assessment to understand current challenges and goals. A Fractional CMO then develops a customized strategy aligned with business objectives. They analyze existing marketing efforts, customer data, and competitor strategies. Based on these insights, they create a roadmap for execution and optimization. The engagement typically begins with high-impact initiatives that drive quick wins.

    Can a Fractional CMO assist with paid advertising campaigns?

    Yes, they help businesses maximize paid advertising ROI through data-driven strategies. They optimize ad creatives, targeting, and budgets to improve performance. By testing different messaging and audience segments, they enhance campaign effectiveness. Their goal is to generate high-quality leads and conversions while minimizing wasted ad spend. Businesses see improved returns from Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.

    How does a Fractional CMO track marketing performance?

    They use analytics tools like Google Analytics, CRM dashboards, and marketing automation software. Key performance indicators (KPIs) such as lead generation, customer acquisition cost, and ROI are monitored. Regular reporting ensures transparency and data-driven decision-making. By analyzing trends, they refine strategies to optimize performance. Their expertise ensures businesses continuously improve marketing effectiveness.

    Can a Fractional CMO help with content marketing?

    Yes, they develop content strategies that align with brand messaging and customer needs. They oversee blog creation, video marketing, and email campaigns to engage audiences. By leveraging SEO-driven content, they increase website traffic and brand visibility. Their approach ensures content is valuable, shareable, and drives conversions. Businesses build authority and attract organic leads through effective storytelling.

    Does a Fractional CMO work with startups?

    Absolutely, startups benefit from their expertise in brand positioning, go-to-market strategies, and scalable growth. They help startups build traction and attract investors with clear marketing roadmaps. By focusing on customer acquisition and retention, they lay the foundation for sustainable success. Their flexible model suits startups that need executive guidance without full-time costs. Many startups accelerate growth with strategic Fractional CMO leadership.

    How does a Fractional CMO help with sales alignment?

    A Fractional CMO ensures that marketing and sales efforts are aligned for maximum impact. They develop lead generation strategies that attract high-quality prospects and nurture them through the sales funnel. By working closely with sales teams, they refine messaging, improve conversion rates, and enhance customer engagement. They also implement CRM tools and automation to streamline the handoff between marketing and sales. This alignment leads to increased revenue and a more efficient customer acquisition process.

    Can a Fractional CMO help with influencer marketing in Los Angeles?

    Yes, a Fractional CMO can leverage influencer partnerships to expand brand reach and credibility. They identify relevant influencers who align with a company’s target audience and brand values. By negotiating partnerships and overseeing campaign execution, they ensure maximum ROI. Their expertise in influencer marketing helps businesses navigate contracts, pricing, and performance tracking. This approach is especially valuable in Los Angeles, where influencer marketing plays a major role in brand awareness.

    How does a Fractional CMO develop a company’s marketing strategy?

    A Fractional CMO starts by conducting an in-depth audit of a company’s current marketing efforts and industry landscape. They define clear business goals and develop a roadmap to achieve them through targeted campaigns. Their strategy includes digital marketing, branding, lead generation, and content marketing. They prioritize high-impact initiatives that align with the company’s budget and growth objectives. Regular analysis and optimization ensure continuous improvement and sustained success.

    What makes a great Fractional CMO?

    A great Fractional CMO has a proven track record of success in multiple industries. They bring a mix of strategic thinking, data-driven decision-making, and hands-on execution skills. Strong leadership and the ability to adapt to different business models make them invaluable. They focus on delivering measurable results rather than just marketing activities. Their ability to integrate with teams and drive alignment across departments sets them apart.

    Can a Fractional CMO help with rebranding efforts?

    Yes, a Fractional CMO plays a critical role in rebranding initiatives. They conduct market research to ensure the new brand identity aligns with customer expectations. By developing a comprehensive rebranding strategy, they oversee everything from messaging to visual identity. Their expertise ensures a smooth transition that strengthens brand positioning. Businesses benefit from a well-executed rebrand that resonates with their target audience.

    How do I know if my business needs a Fractional CMO?

    If your business struggles with marketing direction, lead generation, or brand positioning, a Fractional CMO can help. Companies that lack in-house marketing leadership or need strategic guidance without the cost of a full-time hire benefit the most. Businesses experiencing stagnant growth or inefficient marketing spend should consider this option. A Fractional CMO provides clarity, execution, and measurable results. If your marketing efforts aren’t driving consistent ROI, it’s time to explore this solution.

    Can a Fractional CMO work remotely or must they be local to Los Angeles?

    Fractional CMOs can work remotely, but having one based in Los Angeles offers additional benefits. A local CMO understands the unique market dynamics, consumer behavior, and competitive landscape. They also have established networks with media, influencers, and industry leaders in the area. However, many businesses successfully work with remote Fractional CMOs who bring national or global expertise. The decision depends on the specific needs of the business.

    What role does a Fractional CMO play in SEO strategy?

    A Fractional CMO helps businesses improve organic search visibility through strategic SEO initiatives. They conduct keyword research, optimize website content, and ensure technical SEO best practices are implemented. By aligning SEO with content marketing, they drive long-term traffic growth. They also analyze search trends and adjust strategies to maintain rankings. Businesses benefit from increased organic visibility, leading to more leads and conversions.

    Can a Fractional CMO help with public relations (PR)?

    Yes, a Fractional CMO can develop and execute a PR strategy to enhance brand credibility. They work with media outlets, journalists, and influencers to secure press coverage. By crafting compelling brand stories and media pitches, they increase brand exposure. They also manage crisis communication strategies to protect brand reputation. Businesses benefit from increased visibility and industry authority through effective PR efforts.

    How does a Fractional CMO measure marketing success?

    They track key performance indicators (KPIs) such as lead generation, conversion rates, customer acquisition cost, and ROI. Using analytics tools, they monitor campaign performance and make data-driven adjustments. Regular reporting ensures transparency and accountability. Their focus is on continuous improvement and optimizing marketing efforts for maximum impact. Businesses see clear, measurable outcomes that align with their growth objectives.

    Can a Fractional CMO help businesses expand into new markets?

    Yes, a Fractional CMO provides market research and strategic planning for business expansion. They identify target audiences, analyze competitors, and develop go-to-market strategies. By tailoring messaging and marketing tactics to new customer segments, they ensure a successful entry into new markets. Their expertise helps businesses minimize risks and maximize growth opportunities. Expansion efforts become more efficient and cost-effective with expert guidance.

    What should I look for when hiring a Fractional CMO in Los Angeles?

    Look for a Fractional CMO with proven experience in your industry and a strong track record of success. They should have expertise in digital marketing, branding, and growth strategy. Strong leadership, data-driven decision-making, and adaptability are key traits. Ensure they align with your company’s vision and have a clear plan for achieving business goals. A good Fractional CMO delivers measurable results and drives meaningful business growth.

    How quickly can a Fractional CMO deliver results?

    The timeline for results depends on the complexity of the marketing challenges and the industry. Some businesses see quick wins within a few months, such as improved lead generation and campaign performance. Long-term growth initiatives, such as SEO and brand positioning, may take six months to a year for significant impact. A Fractional CMO prioritizes high-impact areas to deliver results as efficiently as possible. Their structured approach ensures continuous progress and optimization.

    Can a Fractional CMO assist with marketing automation?

    Yes, a Fractional CMO helps businesses implement and optimize marketing automation tools. They streamline lead nurturing, email campaigns, and customer engagement workflows. By integrating automation with CRM systems, they improve efficiency and personalization. Businesses benefit from increased productivity and improved customer retention. A well-implemented automation strategy enhances marketing performance while reducing manual efforts.

    How do I get started with hiring a Fractional CMO?

    Start by defining your marketing goals and challenges to determine the expertise you need. Research experienced Fractional CMOs in Los Angeles and review their track records. Schedule consultations to discuss their approach, past successes, and how they align with your business. Choose a Fractional CMO who understands your industry and has a results-driven mindset. Once onboarded, they will conduct an assessment and develop a tailored marketing strategy for your business.