Fractional CMO London

Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.

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Published: 07.11.2024

As a Fractional CMO London, As your Fractional Chief Marketing Officer (CMO), I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.

Hiring a Fractional CMO in London allows businesses to access top-tier marketing leadership without the high costs and long-term commitment of a full-time executive. For startups, SMEs, and even larger organizations in transition, a Fractional CMO provides the strategic direction needed to scale efficiently. They step in quickly, assess the business's current marketing efforts, and implement data-driven strategies tailored to the local and global market. This flexibility ensures companies can adjust their marketing efforts based on changing needs without being locked into a full-time executive’s salary.

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Fractional CMO London

"If you can work with Ross, make it happen — you won't regret it!"

— Jennifer Anderson

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Why Work With Fractional CMO London

By partnering with me, you gain access to top-tier marketing leadership, empowering your business to implement cutting-edge strategies specifically tailored to achieve your unique goals. With over 15 years of experience, I bring a wealth of knowledge across various industries, enabling me to adapt seamlessly to the distinct challenges and opportunities your business faces. My approach is comprehensive, incorporating omni-channel marketing, brand development, and demand generation to ensure your business not only stays competitive but also thrives in an ever-evolving marketplace.

In addition to core strategies like lead generation and customer acquisition, I focus on enhancing brand equity, fostering customer loyalty, and optimizing the customer journey across multiple channels. My process is data-driven, ensuring that every decision made is backed by actionable insights, maximizing return on investment (ROI) and streamlining resource allocation.

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What can I bring to your company when you hire me as fractional CMO London?

When you hire me as a Fractional CMO in London, I bring a results-driven approach that combines strategic marketing leadership with hands-on execution. With over 15 years of experience in B2B marketing, digital strategy, and performance marketing, I help businesses scale efficiently without the financial burden of a full-time CMO. My expertise spans SEO, paid media, conversion optimization, and data-driven marketing, ensuring that every decision is backed by insights that drive revenue.

I work closely with your team to develop and execute marketing strategies tailored to your business goals. Whether it’s building brand authority, improving lead generation, or optimizing customer acquisition, I ensure that every marketing effort aligns with measurable outcomes. Having led marketing initiatives for high-growth startups, SMEs, and established brands, I understand the nuances of London’s competitive market and can help position your business for sustained success.

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Experienced Fractional CMO London

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

Here’s some feedback from someone who has worked with Ross

Hiring Ross as our Fractional CMO in London was one of the best decisions we made for our startup. We were struggling to establish a strong marketing presence and needed a strategic leader who could drive growth without the commitment of a full-time CMO. Ross quickly assessed our challenges, refined our positioning, and implemented data-driven strategies that significantly increased our lead generation and brand awareness. His expertise in SEO, paid media, and digital strategy helped us scale efficiently while optimizing our marketing spend. If you're looking for a hands-on, results-driven marketing leader, I highly recommend Ross.

— Sed E.

As a B2B company in London, we needed a Fractional CMO who could help us refine our messaging and build a scalable lead generation system. Ross came in and transformed our marketing approach. His ability to align marketing with sales, optimize our digital campaigns, and implement automation tools drastically improved our pipeline. Within just a few months, we saw a measurable increase in inbound leads and conversion rates. His deep industry knowledge and hands-on approach make him an invaluable asset to any business looking to accelerate growth.

— Roman A.

We were looking for a Fractional CMO in London to help our eCommerce brand expand its online presence and improve performance marketing. Ross exceeded our expectations. His data-driven strategies helped us optimize our paid ad spend, improve SEO rankings, and enhance our conversion rates. He not only brought fresh ideas but also executed them flawlessly, leading to a substantial increase in online sales. His ability to identify new growth opportunities and adapt to market changes makes him a must-have marketing leader for any business.

— Fell S.

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My Process

Let's Collaborate

1. Describe your project

2.Schedule a Call

3. Develop Strategic High Level Plan

4. Accountability on both sides

What should you expect from your Fractional CMO London

One of the primary roles of a Fractional CMO is to provide high-level strategic leadership. You should expect them to bring a broad perspective on marketing that ties your business objectives to actionable strategies. They will assess your current marketing efforts, identify gaps, and develop a comprehensive plan that aligns with your business goals. Whether you are aiming for brand growth, market expansion, or increased customer retention, the Fractional CMO will help you design a roadmap for achieving those goals.

In London’s competitive market, where industries like tech, real estate, and entertainment thrive, having a marketing leader who understands the local landscape is critical. A Fractional CMO will offer the insight needed to position your company effectively within the city’s unique business ecosystem.

Expect your Fractional CMO to deliver marketing strategies that are tailored specifically to your company. While they bring broad experience across various industries, they should craft solutions that are custom-fit to your needs. This includes considering your business size, growth stage, target audience, and specific challenges. Whether your company is just beginning its marketing journey or needs to elevate existing strategies, the CMO will adapt their approach to maximize your marketing potential.

Since Atlanta is home to a diverse range of industries, from startups to well-established enterprises, a Fractional CMO will also help you navigate your sector’s specific marketing requirements. Their experience working with businesses in different industries allows them to apply proven strategies that can be adapted to your business model.

A key benefit of working with a Fractional CMO is their emphasis on data-driven decision-making. You can expect them to leverage marketing analytics, customer insights, and performance metrics to shape your campaigns. This data-driven approach ensures that your marketing efforts are efficient and measurable, allowing you to optimize your budget and see a clear return on investment.

In a city like Atlanta, where competition is fierce and marketing budgets must be allocated wisely, this data-centric approach is especially valuable. Your Fractional CMO will regularly assess key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, and overall revenue growth to ensure your marketing efforts are on track.

You should expect your Fractional CMO to guide your business through digital transformation if necessary. With the rapid evolution of digital marketing channels, it’s essential to stay ahead of the curve in areas like social media, SEO, content marketing, email marketing, and paid advertising. A Fractional CMO will identify which digital platforms and tools are most effective for your business and implement innovative strategies that improve your online presence.

For businesses in Atlanta, which has a vibrant startup culture and a growing tech scene, embracing digital marketing is crucial. A Fractional CMO will ensure your company is utilizing the latest tools and technologies, from marketing automation platforms to advanced analytics, helping you stay competitive in an ever-changing digital landscape.

One of the unique advantages of working with a Fractional CMO is their flexibility. You can expect them to be highly adaptable, fitting into your company’s existing structure while providing the leadership and expertise your marketing team needs. Since they often work part-time or on a project basis, they can scale their involvement according to your needs. Whether you require their input for a short-term campaign or need ongoing guidance, a Fractional CMO will adjust their level of engagement as your business evolves.

In Atlanta, where businesses frequently undergo periods of rapid growth, rebranding, or market expansion, having a CMO who can adapt to changing circumstances is essential. Their ability to step in and take charge during critical times makes them a valuable asset to companies facing transitions or scaling their operations.

Another key expectation is that your Fractional CMO will provide mentorship and support to your internal marketing team. They will work closely with your team, helping them develop their skills, implement best practices, and improve overall efficiency. By fostering a culture of learning and development, your Fractional CMO ensures that your marketing team is equipped to handle future challenges even after the CMO’s engagement ends.

In Atlanta, where companies often face a talent shortage in key areas like digital marketing and data analytics, this mentorship can be a significant advantage. Your CMO will not only offer leadership but will also invest in the growth and development of your internal team, leaving a lasting impact on your marketing department.

Expect clear and consistent communication from your Fractional CMO. They should regularly update you on progress, challenges, and opportunities while ensuring that all marketing initiatives are aligned with your overall business strategy. Effective communication ensures that all stakeholders are on the same page, from executives to the marketing team, allowing for seamless execution of the marketing plan.

In Atlanta’s fast-paced business environment, where rapid decision-making is often required, having a CMO who can provide clear insights and quick updates is crucial. Your Fractional CMO will help bridge the gap between marketing and other departments, ensuring that the marketing strategy aligns with sales, product development, and business operations.

A Fractional CMO should be laser-focused on delivering measurable results. You can expect them to outline clear goals at the start of the engagement, such as improving customer acquisition, increasing brand awareness, or driving revenue growth. Throughout their tenure, they will track the effectiveness of marketing campaigns and adjust strategies as needed to ensure a strong return on investment.

In Atlanta, where businesses must be strategic with their marketing budgets, this results-oriented approach is critical. A Fractional CMO will ensure that every marketing dollar is spent wisely, providing you with regular reports on campaign performance and ROI. Their goal is to help you see tangible outcomes, whether that’s increased traffic, higher sales, or a more engaged customer base.

Another important aspect of working with a Fractional CMO is their ability to refine your brand positioning and messaging. You can expect them to help you identify your unique value proposition, craft compelling messages, and develop a cohesive brand identity that resonates with your target audience. This is especially important for businesses in Atlanta, where competition is strong across various sectors. A well-defined brand message can set you apart from competitors and create a lasting impression on your customers.

Your Fractional CMO will guide you in establishing a consistent voice across all marketing channels, ensuring that your brand is recognizable and memorable. Whether you’re trying to penetrate new markets or strengthen your existing customer relationships, they will ensure your brand’s message is clear and compelling.

Although digital marketing has become a dominant force, traditional marketing still has its place, especially for certain industries in Atlanta. A good Fractional CMO will integrate both traditional and digital marketing strategies to create a well-rounded approach. Whether it’s using digital advertising to drive traffic or employing traditional methods like direct mail and event marketing, your CMO will know how to balance both for maximum impact.

In Atlanta, which is home to industries like healthcare, education, and finance, combining traditional and digital marketing approaches can be particularly effective. Your Fractional CMO will tailor a multi-channel marketing strategy that reaches your audience in the most relevant ways, whether online or offline.

Topics that I can cover

Programmatic Marketing

Growth Marketing

Paid Search Marketing

Paid Social Marketing

Marketing Strategy

Digital PR

SEO Marketing

Social Media Marketing

FAQs

What is a Fractional CMO in London?
A Fractional CMO is a part-time or contract-based Chief Marketing Officer who provides strategic marketing leadership without the full-time commitment. They help businesses with branding, digital strategy, lead generation, and growth marketing. Companies in London hire a Fractional CMO to gain executive-level expertise while managing costs efficiently. This approach is particularly beneficial for startups, SMEs, and businesses in transition.

How does a Fractional CMO differ from a full-time CMO?
A full-time CMO is a permanent executive who oversees all marketing functions, while a Fractional CMO provides the same expertise but on a part-time or project basis. This allows businesses to access top-tier marketing leadership without the financial burden of a full-time salary. Fractional CMOs also bring diverse experience from multiple industries, offering fresh perspectives and best practices. They are highly flexible and focus on measurable results without long-term commitments.

Why do companies in London hire a Fractional CMO?
London is a highly competitive market, and businesses need expert marketing leadership to stand out. Hiring a Fractional CMO gives companies access to experienced professionals who can craft strategies, optimize marketing spend, and drive growth. Many businesses, especially startups and SMEs, cannot afford a full-time CMO but still need expert guidance. A Fractional CMO provides the right balance of expertise, flexibility, and cost efficiency.

What types of businesses benefit from a Fractional CMO in London?
Startups, small-to-medium-sized enterprises (SMEs), and even larger companies in transition can benefit from hiring a Fractional CMO. Businesses that need strategic direction in digital marketing, SEO, lead generation, branding, or paid advertising often seek this model. Companies experiencing rapid growth or struggling with stagnant marketing performance also benefit from a Fractional CMO’s expertise. Any business that wants to scale without committing to a full-time marketing executive can find value in this role.

How much does it cost to hire a Fractional CMO in London?
The cost varies depending on the scope of work, experience level, and duration of the engagement. A Fractional CMO in London typically charges between £2,500 and £10,000 per month, depending on the complexity of the role. Some may work on an hourly rate, while others offer monthly retainers or project-based pricing. While this may seem costly, it is significantly more affordable than hiring a full-time CMO with an annual salary exceeding £120,000.

What key responsibilities does a Fractional CMO handle?
A Fractional CMO oversees high-level marketing strategy, branding, lead generation, digital marketing, and sales alignment. They analyze data to optimize campaigns, manage marketing teams, and ensure a business is positioned for growth. Their role includes setting KPIs, implementing automation tools, and advising on customer acquisition strategies. They focus on execution as well as strategy to drive measurable results.

Can a Fractional CMO help with digital marketing?
Yes, a Fractional CMO specializes in SEO, paid advertising, content marketing, social media, and performance marketing. They assess your existing digital presence, identify gaps, and create a roadmap to improve visibility and conversions. Whether it’s optimizing Google Ads, refining Facebook campaigns, or improving website rankings, they ensure your marketing budget delivers maximum ROI. Their expertise helps businesses avoid costly marketing mistakes and achieve sustainable growth.

Does a Fractional CMO manage in-house marketing teams?
A Fractional CMO can either lead an existing marketing team or build one from scratch, depending on the company’s needs. They provide direction, ensure that team members work towards common goals, and optimize workflow efficiency. If a company lacks internal marketing expertise, they may also help recruit, train, and mentor employees. Their leadership ensures that marketing efforts align with business objectives and deliver measurable results.

Can a Fractional CMO help with rebranding?
Yes, a Fractional CMO can oversee and execute a rebranding strategy that aligns with business goals. This includes refining brand messaging, designing a new logo, updating visual identity, and repositioning the brand in the market. They ensure the new branding resonates with the target audience and differentiates the business from competitors. A well-executed rebrand can improve customer perception, increase brand loyalty, and drive business growth.

Will a Fractional CMO work on performance marketing and lead generation?
Absolutely. A Fractional CMO is skilled in Google Ads, LinkedIn Ads, email marketing, SEO, and CRO (conversion rate optimization) to generate high-quality leads. They analyze campaign performance, A/B test different approaches, and ensure your marketing spend is optimized for conversions. Their focus is on measurable outcomes, ensuring that businesses acquire and retain customers efficiently.

How do I hire the right Fractional CMO for my business?
When hiring a Fractional CMO, look for someone with industry experience, a strong track record, and the ability to execute data-driven strategies. Review their case studies, client testimonials, and past results to gauge their expertise. It’s also important to assess cultural fit, as they will work closely with your team. A good Fractional CMO should be adaptable, results-oriented, and capable of aligning marketing efforts with business objectives.

What should I expect in the first 90 days of working with a Fractional CMO?
In the first 90 days, a Fractional CMO will audit your marketing strategy, analyze key metrics, and develop an action plan. They identify quick wins to improve lead generation while laying the foundation for long-term success. During this period, they may also implement automation tools, optimize ad spend, and refine brand messaging. The goal is to show measurable improvements while setting up a scalable marketing strategy.

Can a Fractional CMO work remotely or do they need to be on-site?
Most Fractional CMOs work remotely, especially in digital-first environments. However, depending on the business’s needs, they can also work on-site for meetings, team collaborations, and strategic planning sessions. Remote work allows businesses to access top-tier marketing talent without geographical limitations. Many London-based Fractional CMOs offer hybrid working models, combining in-person and virtual consultations.

How do I measure the success of a Fractional CMO?
Success should be measured based on KPIs such as lead generation, conversion rates, ROI on ad spend, customer acquisition cost (CAC), and overall revenue growth. A good Fractional CMO provides clear reports and analytics to demonstrate progress. They also track engagement metrics, brand visibility, and customer retention to ensure long-term impact. Businesses should expect both short-term improvements and long-term strategic growth.

What industries benefit most from hiring a Fractional CMO in London?
Industries such as tech startups, B2B services, eCommerce, real estate, finance, healthcare, and professional services gain significant value from hiring a Fractional CMO. Any business looking to scale, improve marketing efficiency, or gain a competitive edge can benefit. London’s diverse and fast-paced business environment makes strategic marketing leadership essential for success. A Fractional CMO provides the expertise needed to navigate industry-specific challenges and opportunities.

Is hiring a Fractional CMO more cost-effective than a full-time CMO?
Yes, a Fractional CMO provides high-level marketing leadership at a fraction of the cost of a full-time CMO. A full-time CMO in London can cost upwards of £120,000 per year, whereas a Fractional CMO typically charges between £2,500 and £10,000 per month, depending on scope. This allows businesses to access expert marketing leadership without the long-term financial commitment. The savings can be reinvested into marketing campaigns, tools, and growth initiatives.

What pricing models do Fractional CMOs in London offer?
Fractional CMOs typically offer monthly retainers, hourly rates, or project-based pricing. Monthly retainers are the most common and range from £2,500 to £10,000 per month, depending on the level of involvement. Some may charge an hourly rate of £150 to £500 per hour for consultations or short-term advisory roles. Others offer project-based engagements, such as a full marketing audit, strategy development, or campaign execution.

How long should I expect to work with a Fractional CMO?
Most businesses work with a Fractional CMO for six to twelve months, although engagements can be shorter or longer depending on goals. Some businesses hire them for three-month strategy projects, while others retain them for ongoing marketing leadership. The flexibility of the role means businesses can scale involvement up or down based on their evolving needs. Long-term engagements tend to yield better results, as they allow for sustained strategic execution.

What ROI can I expect from hiring a Fractional CMO?
The return on investment (ROI) depends on the business’s industry, goals, and execution speed. A well-executed marketing strategy can lead to higher lead generation, increased conversion rates, improved customer retention, and lower acquisition costs. Many businesses see a measurable increase in revenue within three to six months. The key to success is setting clear KPIs, tracking performance, and adjusting strategies based on data insights.

Can a Fractional CMO work with a limited budget?
Yes, one of the advantages of a Fractional CMO is optimizing marketing spend for maximum impact. Even with a small budget, they can refine digital strategies, focus on high-ROI channels, and implement cost-effective growth tactics. They help businesses prioritize marketing efforts that drive the most value. Their expertise prevents wasted spending and ensures efficient allocation of resources.

How does a Fractional CMO develop a marketing strategy?
A Fractional CMO starts by conducting a full audit of the company’s marketing efforts, analyzing data, and understanding business goals. They then create a customized roadmap that includes branding, digital marketing, lead generation, and customer acquisition strategies. The plan is designed to be scalable and measurable, ensuring continuous optimization. They work closely with stakeholders to align marketing initiatives with broader business objectives.

Can a Fractional CMO help launch a new product or service?
Yes, a Fractional CMO plays a key role in product launches, from market research to go-to-market strategy and execution. They ensure that brand positioning, messaging, pricing, and promotional campaigns align with the target audience. They also oversee digital marketing, PR, and partnerships to maximize visibility. Their expertise helps businesses avoid costly mistakes and ensure a successful launch.

Does a Fractional CMO handle B2B marketing?
Absolutely. A Fractional CMO specializing in B2B marketing develops targeted lead generation strategies, builds content marketing frameworks, and improves conversion rates. They focus on LinkedIn marketing, email nurturing, account-based marketing (ABM), and sales enablement. B2B businesses benefit from their ability to refine value propositions, improve sales alignment, and optimize marketing automation.

How does a Fractional CMO improve lead generation?
A Fractional CMO enhances lead generation by optimizing paid campaigns, improving SEO, refining content marketing, and leveraging automation. They analyze audience behavior to develop high-converting landing pages, email sequences, and ad strategies. By implementing tracking tools and A/B testing, they ensure every marketing effort delivers higher-quality leads at a lower cost. Their expertise helps businesses avoid ineffective tactics and maximize ROI.

Can a Fractional CMO help with international expansion?
Yes, businesses in London expanding internationally benefit from a Fractional CMO’s expertise in localizing marketing strategies, adapting messaging, and targeting global audiences. They help companies navigate cultural differences, compliance issues, and market-specific digital channels. Whether expanding into Europe, the US, or Asia, they ensure a seamless transition. Their strategies include geo-targeted advertising, multilingual content, and partnerships with local influencers.

Can a Fractional CMO work alongside my existing marketing team?
Yes, a Fractional CMO enhances and leads existing teams rather than replacing them. They provide strategic direction, mentor team members, and improve overall marketing performance. If gaps exist, they help recruit or outsource specific roles. Their leadership ensures that marketing efforts align with business goals and deliver measurable impact.

Does a Fractional CMO collaborate with external agencies?
Yes, a Fractional CMO often manages and optimizes relationships with agencies handling SEO, PPC, PR, or content creation. They act as the bridge between the business and agency partners, ensuring alignment with strategy and goals. This oversight prevents misaligned campaigns and ensures agencies deliver results. Their expertise also helps businesses negotiate better contracts and improve agency performance.

How does a Fractional CMO integrate marketing with sales?
A Fractional CMO ensures marketing and sales teams work together to drive revenue growth. They align messaging, implement CRM tools, and improve lead nurturing strategies. By setting up automated workflows, tracking customer interactions, and improving conversion funnels, they create a seamless customer journey. Their strategies ensure sales teams receive high-quality leads ready for conversion.

Can a Fractional CMO help implement marketing automation?
Yes, a Fractional CMO can set up, optimize, and manage marketing automation platforms such as HubSpot, Marketo, Pardot, or ActiveCampaign. They ensure automation improves lead nurturing, customer segmentation, and engagement tracking. Their goal is to increase efficiency, reduce manual work, and personalize customer interactions. Businesses benefit from streamlined marketing processes and improved conversion rates.

What digital tools does a Fractional CMO typically use?
Fractional CMOs use Google Analytics, SEMrush, Ahrefs, HubSpot, Salesforce, Google Ads, Meta Ads, LinkedIn Ads, and various email marketing platforms. They select and integrate the right tools based on a business’s needs and budget. Their expertise ensures businesses leverage data, track key performance indicators (KPIs), and optimize marketing performance.

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Fractional CMO London

Fractional CMO London