Fractional CMO Canada

As a Fractional CMO Canada, As your Fractional Chief Marketing Officer (CMO), I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.

Tip the see-saw in your favor & win the crowd

I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.

Let Me Be Your Fractional CMO

As seen on

What can I bring to your company when you hire me as fractional CMO?

I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

Find out more

Experienced Fractional CMO Canada

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

I have also been fortunate enough to participate in some more unique projects

Who is Ross Kernez?

First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.

What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.

I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”

When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.

I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.

Mentor at ‘Starta Venture Capital’

Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.

Grace A.I

I was part of the team that built the search engine Grace AI that was powered by IBM. This was a fantastic experience to work with some great minds, this was another project that took me outside my comfort zone, tested my skills & exposed my weaknesses.

When hiring a Fractional CMO in Canada, you should expect strategic marketing leadership that aligns closely with your business goals. A Fractional CMO will bring a wealth of experience and an outsider’s perspective to your company, assessing your current marketing efforts and identifying areas that need improvement. From the outset, they will take the time to understand your market position, the challenges your business is facing, and the opportunities available to you. Based on this analysis, they will develop a clear, actionable marketing strategy that is designed to drive growth and improve your brand’s market presence.

One of the key expectations is flexibility. A Fractional CMO provides executive-level marketing expertise on a part-time basis, meaning you can scale their involvement according to your needs. This is especially useful for businesses that require high-level marketing input without the full-time cost commitment of a permanent hire. Whether you need them for a specific project, such as a product launch, or for ongoing marketing leadership, they can adapt their services to fit your business requirements. This flexibility is particularly valuable for Canadian businesses that operate in seasonal industries or experience fluctuating demand.

Another important expectation is results-oriented focus. A Fractional CMO will implement data-driven strategies and set measurable goals, allowing you to track the effectiveness of your marketing campaigns and initiatives. They will continuously monitor performance, making necessary adjustments to ensure that your marketing efforts are aligned with your company’s objectives. This approach ensures that every marketing dollar is well spent, leading to an improved return on investment and tangible business outcomes. Whether it’s generating more leads, improving brand visibility, or increasing customer engagement, a Fractional CMO will focus on delivering results that have a direct impact on your company’s growth.

You should also anticipate strong leadership and team integration. A Fractional CMO will not only oversee your marketing efforts but also mentor your existing team, providing the guidance needed to elevate their performance. They will foster collaboration between departments, ensuring that marketing initiatives align with broader business goals and that your team is working towards the same objectives. If you rely on external agencies or contractors for specific marketing tasks, the Fractional CMO will manage those relationships, ensuring consistency and quality in all your marketing efforts.

In Canada, where businesses often operate in diverse and competitive markets, a Fractional CMO will bring an understanding of the local landscape, including regional market trends and customer behaviors. They will use this knowledge to refine your marketing strategy, making it more relevant and effective for your target audience. For example, a Fractional CMO with experience in the Canadian market will help your company navigate the nuances of marketing to different provinces or industries, allowing you to build a stronger connection with your customers. Whether you are focused on local, national, or international growth, the insights provided by a Fractional CMO will help you position your brand effectively in the market.

Another key expectation is innovation. A Fractional CMO brings fresh ideas and creative approaches to solving your marketing challenges. They will push your company to explore new tactics, whether it’s through digital marketing, content creation, or customer engagement strategies. They can help your company adopt the latest marketing technologies, optimize your online presence, and ensure that your business remains competitive in a fast-evolving marketplace. Their ability to introduce innovative solutions will give your marketing efforts an edge, helping you stand out from competitors and capture the attention of your target audience.

Finally, you should expect clear communication and transparency. A Fractional CMO will work closely with your company’s leadership, keeping you informed about the progress of marketing initiatives and any adjustments being made to the strategy. They will ensure that you have a clear understanding of how marketing efforts are impacting your business, providing regular updates on key metrics and campaign performance. This open line of communication ensures that your leadership team is aligned with the marketing direction and that any concerns are addressed promptly.

What should you expect from your Fractional CMO Canada

Here’s some feedback from someone who has worked with Ross

Sed E.

We hired a Fractional CMO for our Canadian tech startup, and it was one of the best decisions we’ve made. From day one, they brought a level of strategic leadership we lacked in-house. They quickly understood our market, developed a clear roadmap for improving our lead generation, and optimized our digital marketing efforts. Their data-driven approach significantly boosted our ROI, and they integrated seamlessly with our team. The flexibility of having such high-level expertise without a full-time commitment was a game-changer for us. We saw measurable growth in both customer acquisition and brand awareness. I would highly recommend a Fractional CMO to any business looking to scale without overextending their budget.

Roman A.

Our retail business in Canada needed marketing expertise, but we weren’t ready for a full-time CMO. A Fractional CMO was the perfect solution. They brought in the necessary strategic insight to help us navigate the complexities of e-commerce and grow our online presence. They provided leadership to our internal marketing team, created successful paid ad campaigns, and revamped our content strategy, which resulted in a substantial increase in traffic and sales. The only drawback was occasional scheduling delays, but given their part-time role, it was understandable. Overall, we’ve seen a marked improvement in our marketing efforts and would definitely consider continuing with their services in the future.

Fell S.

As a mid-sized manufacturing company in Canada, we needed someone with the marketing experience to modernize our brand and take our company to the next level. The Fractional CMO we hired exceeded expectations. They brought a wealth of knowledge about both digital and traditional marketing strategies. With their help, we revamped our website, improved our SEO, and developed a more cohesive brand identity that resonated with our target market. What we appreciated most was their professionalism and the fact that they tailored every strategy to our specific business needs. This was a cost-effective way to get executive-level marketing expertise, and we’ve seen significant growth as a result.

Objective and Unbiased Analysis for Legal Cases

The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.

An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.

Commitment to Professionalism and Ethical Integrity

Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.

A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.

Topics that I can cover:

Search Marketing

Paid Search

Email Marketing

SMM Marketing

Fractional CMO

Just SEO?

Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.

I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.

FAQs

What is a Fractional CMO?

A Fractional CMO is a senior marketing executive who provides part-time, contract-based, or project-specific marketing leadership to organizations. Businesses benefit from the expertise of a Chief Marketing Officer (CMO) without the need for a full-time hire. This arrangement is particularly advantageous for small to mid-sized companies, startups, or businesses going through transitions. The Fractional CMO model allows businesses to tap into executive-level marketing strategy, management, and insights without the financial burden of a full-time salary and benefits package.

In Canada, companies of all sizes across various industries are increasingly turning to Fractional CMOs. This is particularly true for businesses in competitive markets such as technology, manufacturing, and retail, where staying ahead of marketing trends and strategies is crucial for long-term growth. Whether a company needs help with launching a new product, entering a new market, or restructuring its marketing team, a Fractional CMO can offer the leadership and strategic direction needed to ensure success.

Why should Canadian businesses consider hiring a Fractional CMO?

Hiring a Fractional CMO offers numerous benefits for Canadian businesses, particularly those in emerging or fast-paced industries. One of the key advantages is the ability to access high-level marketing expertise at a fraction of the cost. A full-time CMO can be an expensive hire, with salaries, benefits, and bonuses adding up quickly. For small to medium-sized businesses, this cost may not be feasible. A Fractional CMO provides all the strategic guidance and leadership of a full-time CMO, but on a flexible, part-time basis that suits the specific needs of the company. This makes it easier for businesses to manage their budget while still benefiting from professional marketing leadership.

Another important reason is the need for agility in marketing strategies. Many Canadian businesses are in industries that experience rapid change, such as technology, financial services, and healthcare. A Fractional CMO can quickly adapt to shifting market conditions, helping your business stay competitive and relevant. Whether you’re looking to expand into new regions, develop new products, or rebrand your business, a Fractional CMO can bring fresh ideas and a strategic approach to ensure success in Canada’s diverse markets.

The flexibility of a Fractional CMO is also highly valuable. Unlike a full-time hire, a Fractional CMO can work with your business for as long or as short a time as needed. This is ideal for businesses going through periods of growth or transition, such as a merger or acquisition, or when launching new marketing initiatives. A Fractional CMO can be brought on board to guide your team through these critical periods, and once the project or campaign is completed, they can step back, allowing you to maintain your marketing efforts with the insights and strategy they’ve provided.

What services can a Fractional CMO offer to Canadian businesses?

A Fractional CMO brings a wide range of marketing services that can be tailored to meet the specific needs of your business. First and foremost, they provide strategic marketing leadership. This includes the development of a comprehensive marketing plan that aligns with your business goals. A Fractional CMO can evaluate your existing marketing efforts, identify areas for improvement, and implement new strategies to enhance performance. This often involves creating data-driven campaigns, optimizing digital marketing initiatives, and improving your company’s overall brand positioning in the marketplace.

For Canadian businesses, a Fractional CMO can also play a critical role in market expansion. Many companies are looking to expand beyond their local markets, whether into other provinces or internationally. A Fractional CMO can help develop a go-to-market strategy that takes into account the unique challenges and opportunities of different regions. In addition, they can provide insights into local customer preferences, cultural nuances, and regulatory environments to ensure that your marketing efforts resonate with your target audience.

In industries like technology and e-commerce, where digital marketing is key to success, a Fractional CMO can be invaluable in optimizing your online presence. They will evaluate your website’s performance, improve your SEO strategy, manage paid advertising campaigns, and implement content marketing initiatives that drive traffic and conversions. Additionally, they can oversee the creation of social media campaigns that build brand awareness and engage with customers on a deeper level.

Another important service provided by a Fractional CMO is leadership and team management. They can step in to lead your existing marketing team, offering mentorship and guidance to ensure that everyone is working toward the same objectives. For businesses that rely on external marketing agencies or contractors, a Fractional CMO can manage those relationships, ensuring that all efforts are aligned and executed efficiently.

For startups or companies going through rapid growth, a Fractional CMO can also provide hands-on assistance with brand development. This can involve defining your company’s value proposition, creating a consistent brand voice, and developing messaging that resonates with your target market. By working closely with your team, a Fractional CMO ensures that your brand is positioned to stand out in the competitive Canadian marketplace.

How long should you expect to work with a Fractional CMO?

The duration of an engagement with a Fractional CMO depends on the specific needs and goals of your business. Some businesses may only need a Fractional CMO for a short-term project, such as launching a new product, entering a new market, or managing a rebranding initiative. In these cases, the engagement may last for just a few months, with the CMO working on a part-time basis to guide the company through these critical periods.

Other businesses, particularly those in competitive industries or those experiencing rapid growth, may choose to work with a Fractional CMO on a longer-term basis. These engagements can last for a year or more, with the CMO providing ongoing strategic guidance and oversight. In these cases, the CMO will typically work on a part-time basis, allowing the company to benefit from their expertise without the need for a full-time hire.

Regardless of the length of the engagement, one of the key advantages of hiring a Fractional CMO is their flexibility. They can scale their involvement up or down depending on the changing needs of your business, ensuring that you always have access to the level of marketing leadership required to achieve your goals.

What industries in Canada can benefit from hiring a Fractional CMO?

Businesses across a wide range of industries in Canada can benefit from hiring a Fractional CMO, particularly those in competitive or rapidly evolving sectors. The technology industry is one of the primary sectors that can benefit from a Fractional CMO, as companies in this space often face challenges related to digital marketing, brand development, and customer acquisition. A Fractional CMO can help these companies develop targeted marketing strategies that drive growth and increase market share.

The healthcare industry is another sector where Fractional CMOs can be highly valuable. Healthcare organizations face unique marketing challenges, such as regulatory compliance, patient trust, and community engagement. A Fractional CMO can help healthcare companies develop marketing strategies that build credibility, enhance patient relationships, and ensure that all marketing efforts comply with industry regulations.

Retail and e-commerce businesses in Canada can also benefit from hiring a Fractional CMO, particularly those looking to expand their digital presence. With the growth of online shopping and the increasing importance of social media marketing, retail companies need to ensure that their online marketing efforts are effective and engaging. A Fractional CMO can optimize digital marketing campaigns, improve customer acquisition strategies, and drive higher conversion rates.

Financial services firms, which are a significant part of Canada’s economy, can also benefit from a Fractional CMO. These companies often face challenges related to building trust and credibility, especially in areas such as wealth management, insurance, and fintech. A Fractional CMO can help financial services firms develop a marketing strategy that communicates trust and value to clients, while also ensuring compliance with industry regulations.

Even in more traditional industries such as manufacturing and logistics, a Fractional CMO can add value by modernizing marketing efforts, improving brand visibility, and driving new business opportunities. For these companies, a Fractional CMO can help bridge the gap between traditional marketing methods and digital marketing strategies, ensuring that the business stays competitive in a rapidly changing marketplace.

How does a Fractional CMO work with your existing marketing team?

A Fractional CMO typically works closely with your existing marketing team to provide leadership and strategic direction. In many cases, businesses already have a marketing team in place but lack the high-level guidance needed to ensure that their efforts are aligned with the company’s overall business goals. A Fractional CMO can step in to fill this gap, offering mentorship and guidance to your team while overseeing the execution of marketing initiatives.

For companies with smaller marketing teams, a Fractional CMO can provide the strategic leadership needed to maximize the team’s effectiveness. They can set clear objectives, establish key performance indicators (KPIs), and develop a marketing roadmap that ensures that all team members are working towards the same goals. This can help improve productivity, foster collaboration, and ensure that marketing efforts are both efficient and effective.

In some cases, a Fractional CMO may also work with external marketing agencies or contractors to ensure that all efforts are aligned with the company’s overall strategy. For businesses that rely on outsourced marketing services, a Fractional CMO can manage these relationships, ensuring that projects are completed on time and within budget.

For larger companies with more established marketing teams, a Fractional CMO can provide senior-level leadership, helping to drive innovation and ensure that the company stays ahead of industry trends. By working closely with team members, the CMO can foster a culture of continuous improvement, ensuring that marketing efforts are always optimized for maximum impact.

What is the cost of hiring a Fractional CMO in Canada?

The cost of hiring a Fractional CMO in Canada can vary depending on several factors, including the scope of the engagement, the level of expertise required, and the size of the business. In general, Fractional CMOs charge significantly less than full-time CMOs, making them an attractive option for businesses that need marketing leadership without the financial burden of a full-time hire.

Additional menu