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Hire the Top Rated Fractional CMO Atlanta

Full Bio
Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.
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Published: 07.11.2024
As a Fractional CMO Atlanta, I leverage over 15 years of proven experience in driving significant business growth through strategic and innovative marketing solutions. My approach is designed to provide small businesses, start-ups, mid-sized and enterprise companies with the leadership and expertise they need, without the long-term commitment or high cost of a full-time executive. I have worked in the digital marketing field as an independent marketing consultant working with enterprise companies and startups—advising on Earned media (SEO, ASO, Content Marketing, Digital PR, Email Marketing, Influencer Marketing, Affiliate Marketing), Paid media (Paid Search, Paid Social, Programmatic, Media Strategy),Creative (Branding & Web design), CRO & UX.
By working with me, you gain access to top-tier marketing leadership and the ability to implement advanced marketing strategies that are tailored to your unique business goals. My expertise covers a wide range of industries, enabling me to bring a fresh, adaptable perspective to each client. From omni channel marketing and brand development to demand generation and go-to-market strategies, I ensure that your business stays ahead of the curve, benefiting from the latest marketing trends and insights. Whether you're looking to enter new markets, boost lead generation, or enhance your overall brand presence, I can help craft and execute a strategic marketing plan that aligns with your business objectives.
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Hire the Top Rated Fractional CMO Atlanta

Fractional CMO Atlanta
"If you can work with Ross, make it happen — you won't regret it!"
— Jennifer Anderson
Unlock your brand's full potential with a top-rated Fractional CMO Atlanta

In today’s fast-paced and competitive market, businesses need expert marketing leadership to stand out and drive growth. But hiring a full-time CMO can be costly and often unnecessary. That’s where a top-rated Fractional CMO comes in—offering the strategic expertise of a chief marketing officer without the overhead of a full-time hire.

As a Fractional CMO, I deliver customized marketing strategies tailored to your business needs. From optimizing your brand positioning to scaling digital marketing efforts, I provide the insights, leadership, and execution needed to achieve measurable results. Whether you're a startup looking to scale or an established company seeking to refine your strategy, I help unlock the true potential of your brand.

With proven success across diverse industries, I bring a fresh perspective and actionable solutions to every challenge. Partner with me, and together we’ll accelerate your business growth while staying agile and cost-effective. Ready to take your marketing to the next level? Let's connect!

Book A Call With Me

    Fractional CMO Atlanta
    What can I bring to your company when you hire me as Fractional CMO Atlanta?

    I find myself in a privileged position through hosting my marketing meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all know, unstructured data holds little to no value, much like unmined gold lying dormant underground, waiting to be discovered and valued..

    We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

    Would you be interested in granting your attendees access to this repository of golden opportunities?

    Find out more
    Experienced Fractional CMO Atlanta

    I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

    I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

    Fractional CMO Atlanta
    Fractional CMO Atlanta
    Who is Ross Kernez?

    With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

    Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

    Here’s some feedback from someone who has worked with Ross
    Hiring a fractional CMO in Austin was a game changer for our startup. The flexibility they provided allowed us to get top-tier marketing expertise without the financial commitment of a full-time executive. They understood Austin's dynamic and fast-growing tech scene and helped us craft a marketing strategy that resonated with both local and broader audiences. Their focus on data-driven marketing and agility in adjusting strategies based on results was impressive. With their help, we grew our brand awareness significantly in a short period of time. I highly recommend a fractional CMO to anyone in need of high-level marketing leadership.
    — Sed E.
    Our experience with a fractional CMO in Austin was fantastic. They immediately understood the local market, tapping into Austin's unique startup ecosystem to create targeted marketing campaigns that aligned perfectly with our business goals. They brought a level of expertise that we couldn't afford full-time but was exactly what we needed to scale. Their insights into digital marketing and community engagement were invaluable, and they were able to quickly identify opportunities we hadn't considered before. If you’re in Austin and looking to grow your business, a fractional CMO is definitely the way to go.
    — Roman A.
    Working with a fractional CMO based in Austin was one of the best decisions we made for our business. They not only brought strategic marketing expertise but also had deep connections within the Austin business community, which helped us gain valuable exposure. The marketing strategies they developed were both innovative and grounded in the latest industry trends, allowing us to stand out in a competitive market. Despite being part-time, their dedication and focus on driving results were remarkable. We saw measurable improvements in our brand visibility and customer engagement. I’d recommend a fractional CMO to anyone looking to elevate their marketing efforts.
    — Fell S.
    Forget About Marketing Stress Behind
    My Process
    Let's Collaborate
    1. Describe your project
    2.Schedule a Call
    3. Develop Strategic High Level Plan
    4. Accountability on both sides
    Fractional CMO Atlanta
    What should you expect from your Fractional CMO Atlanta

    One of the primary roles of a Fractional CMO is to provide high-level strategic leadership. You should expect them to bring a broad perspective on marketing that ties your business objectives to actionable strategies. They will assess your current marketing efforts, identify gaps, and develop a comprehensive plan that aligns with your business goals. Whether you are aiming for brand growth, market expansion, or increased customer retention, the Fractional CMO will help you design a roadmap for achieving those goals.

     

    In Atlanta’s competitive market, where industries like tech, real estate, and entertainment thrive, having a marketing leader who understands the local landscape is critical. A Fractional CMO will offer the insight needed to position your company effectively within the city’s unique business ecosystem.

     

    Expect your Fractional CMO to deliver marketing strategies that are tailored specifically to your company. While they bring broad experience across various industries, they should craft solutions that are custom-fit to your needs. This includes considering your business size, growth stage, target audience, and specific challenges. Whether your company is just beginning its marketing journey or needs to elevate existing strategies, the CMO will adapt their approach to maximize your marketing potential.

     

    Since Atlanta is home to a diverse range of industries, from startups to well-established enterprises, a Fractional CMO will also help you navigate your sector’s specific marketing requirements. Their experience working with businesses in different industries allows them to apply proven strategies that can be adapted to your business model.

     

    A key benefit of working with a Fractional CMO is their emphasis on data-driven decision-making. You can expect them to leverage marketing analytics, customer insights, and performance metrics to shape your campaigns. This data-driven approach ensures that your marketing efforts are efficient and measurable, allowing you to optimize your budget and see a clear return on investment.

    In a city like Atlanta, where competition is fierce and marketing budgets must be allocated wisely, this data-centric approach is especially valuable. Your Fractional CMO will regularly assess key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, and overall revenue growth to ensure your marketing efforts are on track.

    You should expect your Fractional CMO to guide your business through digital transformation if necessary. With the rapid evolution of digital marketing channels, it’s essential to stay ahead of the curve in areas like social media, SEO, content marketing, email marketing, and paid advertising. A Fractional CMO will identify which digital platforms and tools are most effective for your business and implement innovative strategies that improve your online presence.

    For businesses in Atlanta, which has a vibrant startup culture and a growing tech scene, embracing digital marketing is crucial. A Fractional CMO will ensure your company is utilizing the latest tools and technologies, from marketing automation platforms to advanced analytics, helping you stay competitive in an ever-changing digital landscape.

    One of the unique advantages of working with a Fractional CMO is their flexibility. You can expect them to be highly adaptable, fitting into your company’s existing structure while providing the leadership and expertise your marketing team needs. Since they often work part-time or on a project basis, they can scale their involvement according to your needs. Whether you require their input for a short-term campaign or need ongoing guidance, a Fractional CMO will adjust their level of engagement as your business evolves.

    In Atlanta, where businesses frequently undergo periods of rapid growth, rebranding, or market expansion, having a CMO who can adapt to changing circumstances is essential. Their ability to step in and take charge during critical times makes them a valuable asset to companies facing transitions or scaling their operations.

    Another key expectation is that your Fractional CMO will provide mentorship and support to your internal marketing team. They will work closely with your team, helping them develop their skills, implement best practices, and improve overall efficiency. By fostering a culture of learning and development, your Fractional CMO ensures that your marketing team is equipped to handle future challenges even after the CMO’s engagement ends.

    In Atlanta, where companies often face a talent shortage in key areas like digital marketing and data analytics, this mentorship can be a significant advantage. Your CMO will not only offer leadership but will also invest in the growth and development of your internal team, leaving a lasting impact on your marketing department.

    Expect clear and consistent communication from your Fractional CMO. They should regularly update you on progress, challenges, and opportunities while ensuring that all marketing initiatives are aligned with your overall business strategy. Effective communication ensures that all stakeholders are on the same page, from executives to the marketing team, allowing for seamless execution of the marketing plan.

    In Atlanta’s fast-paced business environment, where rapid decision-making is often required, having a CMO who can provide clear insights and quick updates is crucial. Your Fractional CMO will help bridge the gap between marketing and other departments, ensuring that the marketing strategy aligns with sales, product development, and business operations.

    A Fractional CMO should be laser-focused on delivering measurable results. You can expect them to outline clear goals at the start of the engagement, such as improving customer acquisition, increasing brand awareness, or driving revenue growth. Throughout their tenure, they will track the effectiveness of marketing campaigns and adjust strategies as needed to ensure a strong return on investment.

    In Atlanta, where businesses must be strategic with their marketing budgets, this results-oriented approach is critical. A Fractional CMO will ensure that every marketing dollar is spent wisely, providing you with regular reports on campaign performance and ROI. Their goal is to help you see tangible outcomes, whether that’s increased traffic, higher sales, or a more engaged customer base.

    Another important aspect of working with a Fractional CMO is their ability to refine your brand positioning and messaging. You can expect them to help you identify your unique value proposition, craft compelling messages, and develop a cohesive brand identity that resonates with your target audience. This is especially important for businesses in Atlanta, where competition is strong across various sectors. A well-defined brand message can set you apart from competitors and create a lasting impression on your customers.

    Your Fractional CMO will guide you in establishing a consistent voice across all marketing channels, ensuring that your brand is recognizable and memorable. Whether you’re trying to penetrate new markets or strengthen your existing customer relationships, they will ensure your brand’s message is clear and compelling.

    Although digital marketing has become a dominant force, traditional marketing still has its place, especially for certain industries in Atlanta. A good Fractional CMO will integrate both traditional and digital marketing strategies to create a well-rounded approach. Whether it’s using digital advertising to drive traffic or employing traditional methods like direct mail and event marketing, your CMO will know how to balance both for maximum impact.

    In Atlanta, which is home to industries like healthcare, education, and finance, combining traditional and digital marketing approaches can be particularly effective. Your Fractional CMO will tailor a multi-channel marketing strategy that reaches your audience in the most relevant ways, whether online or offline.

    Topics that I can cover
    Brand Marketing
    Fractional CMO
    Content Marketing
    Email Marketing
    Programmatic Marketing
    Growth Marketing
    Paid Search Marketing
    Paid Social Marketing
    Marketing Strategy 
    Digital PR
    SEO Marketing
    Social Media Marketing
    FAQs

    What is a Fractional CMO?

    A Fractional CMO, or Chief Marketing Officer, is a marketing executive who works on a part-time or contractual basis for companies that do not require or cannot afford a full-time CMO. This approach allows businesses to gain access to high-level marketing expertise without the commitment and cost associated with hiring a full-time executive. The role of a Fractional CMO is to provide strategic marketing leadership, guide the overall direction of the company’s marketing initiatives, and ensure the execution of marketing strategies that drive growth.

    In Atlanta, the demand for Fractional CMOs has grown significantly due to the city’s thriving business ecosystem. With a strong presence of startups, small businesses, and growing enterprises, companies in Atlanta often seek a flexible solution that fits their marketing needs and budgets. Fractional CMOs offer just that, allowing businesses to benefit from seasoned marketing leadership without the long-term commitment.

    Why Do Companies in Atlanta Hire Fractional CMOs?

    Many companies in Atlanta, particularly small to mid-sized businesses, hire Fractional CMOs to leverage their extensive marketing experience without the expense of hiring a full-time executive. Fractional CMOs bring a wealth of knowledge from working with various industries, which allows them to apply proven strategies tailored to the specific needs of each business.

    Another reason businesses in Atlanta turn to Fractional CMOs is the flexibility they provide. Companies may only need high-level marketing guidance during specific periods, such as launching a new product, expanding into new markets, or experiencing rapid growth. A Fractional CMO allows these businesses to scale their marketing efforts up or down as needed, ensuring they remain agile and efficient in their approach.

    Additionally, a Fractional CMO can fill gaps in the existing marketing team, providing leadership, mentoring, and skill development for in-house staff. For Atlanta companies with limited marketing expertise or those looking to transition from traditional to digital marketing strategies, a Fractional CMO can be the catalyst for that transformation.

    How Can a Fractional CMO Benefit Businesses in Atlanta?

    Atlanta-based companies can greatly benefit from the insights and strategic guidance a Fractional CMO offers. One of the most significant advantages is their ability to create and implement data-driven marketing strategies that deliver measurable results. By leveraging their extensive experience, Fractional CMOs can quickly identify areas where a business can improve its marketing efforts and streamline processes for better efficiency.

    For companies experiencing rapid growth or expansion, a Fractional CMO can help build a strong marketing foundation that supports long-term success. This includes everything from brand positioning and messaging to customer acquisition strategies and digital marketing initiatives. A Fractional CMO can also help businesses in Atlanta navigate the highly competitive landscape by developing innovative marketing tactics that differentiate them from competitors.

    Another key benefit is the cost-effectiveness of hiring a Fractional CMO. Businesses can avoid the high salary and benefits package of a full-time executive while still getting access to top-tier talent. In Atlanta, where competition for skilled marketing executives is fierce, having the option to hire a Fractional CMO allows businesses to compete more effectively without breaking the bank.

    What Types of Businesses in Atlanta Should Consider Hiring a Fractional CMO?

    Various types of businesses in Atlanta can benefit from hiring a Fractional CMO, especially those in growth stages or facing specific marketing challenges. Startups, for example, often need experienced marketing leadership but lack the resources to hire a full-time CMO. A Fractional CMO can step in to provide strategic direction, helping these companies develop their brand, build customer relationships, and generate awareness in a competitive market.

    Small and mid-sized businesses that are looking to scale or refine their marketing efforts also stand to gain from hiring a Fractional CMO. These companies may have internal marketing teams but require a more experienced leader to take their strategies to the next level. By working with a Fractional CMO, they can benefit from insights into advanced marketing techniques such as customer segmentation, digital advertising, and conversion rate optimization.

    Businesses undergoing a transition, such as a rebranding, new product launch, or entering a new market, are ideal candidates for Fractional CMO services. A seasoned CMO can provide the necessary guidance to ensure the transition is smooth, helping the company avoid common pitfalls and capitalize on new opportunities.

    How Long Do Companies Typically Work With a Fractional CMO in Atlanta?

    The length of time a company works with a Fractional CMO can vary depending on the specific needs of the business. Some companies may only need short-term assistance for a few months, particularly if they are launching a new product or implementing a specific marketing campaign. Others may work with a Fractional CMO on an ongoing basis, especially if they need continuous strategic guidance and leadership.

    In Atlanta, where businesses operate in a dynamic and fast-paced environment, companies often retain Fractional CMOs for six months to a year or longer. This allows the CMO to become deeply involved in the company’s marketing efforts, build relationships with internal teams, and drive long-term initiatives. The flexible nature of the role means that companies can adjust the scope of the engagement as their needs evolve.

     

    What Is the Cost of Hiring a Fractional CMO in Atlanta?

    The cost of hiring a Fractional CMO in Atlanta can vary widely depending on factors such as the CMO’s level of experience, the scope of the engagement, and the specific needs of the business. On average, companies can expect to pay a Fractional CMO between $5,000 and $15,000 per month. This is a fraction of the cost of hiring a full-time CMO, which typically comes with a six-figure salary plus benefits.

    In Atlanta’s competitive business environment, Fractional CMOs offer a cost-effective solution for companies looking to elevate their marketing strategies without the financial burden of a full-time hire. Many Fractional CMOs in Atlanta work on a retainer or project basis, allowing businesses to allocate their marketing budget more efficiently while still getting access to high-level expertise.

    What Should Businesses in Atlanta Look for When Hiring a Fractional CMO?

    When hiring a Fractional CMO in Atlanta, businesses should prioritize finding someone with a proven track record of success in their industry or a similar one. The CMO should have experience working with companies of a similar size and at a similar growth stage. This ensures they have the skills and insights necessary to address the unique challenges the business faces.

    It’s also important to look for a Fractional CMO with strong leadership and communication skills. Since the CMO will likely be working with internal teams and other stakeholders, they need to be able to articulate the company’s marketing vision clearly and ensure everyone is aligned with the strategy.

    Additionally, businesses should seek a Fractional CMO who is results-oriented and able to deliver measurable outcomes. In Atlanta’s fast-paced business environment, companies need to see a return on their investment in marketing, and a strong Fractional CMO will be focused on driving growth, increasing brand awareness, and improving customer acquisition.

    How Does a Fractional CMO Work With an Existing Marketing Team?

    A Fractional CMO is not meant to replace an existing marketing team but to complement and enhance their efforts. In many cases, the CMO will work closely with the internal team to provide strategic direction, mentoring, and leadership. They may help the team prioritize marketing initiatives, optimize workflows, and ensure that campaigns are aligned with the company’s overall business goals.

    For businesses in Atlanta, where marketing teams are often stretched thin or lack senior leadership, a Fractional CMO can be the missing piece that helps the team reach its full potential. They can introduce new marketing technologies, processes, and tools that increase efficiency and drive better results.

    Additionally, a Fractional CMO can help identify skills gaps within the team and provide training or hiring recommendations to address these weaknesses. By working collaboratively with the existing team, a Fractional CMO can create a stronger, more cohesive marketing department that is better equipped to meet the company’s goals.

    How Do You Measure the Success of a Fractional CMO in Atlanta?

    Measuring the success of a Fractional CMO depends on the specific goals of the business. Success can be evaluated through key performance indicators (KPIs) such as increased brand awareness, improved customer acquisition rates, higher conversion rates, and overall revenue growth. A good Fractional CMO will establish clear benchmarks at the beginning of their engagement and track progress over time to ensure the marketing efforts are delivering the desired results.

    In Atlanta, where businesses operate in a competitive market, success may also be measured by the company’s ability to stand out from its competitors. This could include enhanced brand visibility, stronger customer loyalty, or the successful launch of a new product or service. Ultimately, the success of a Fractional CMO is reflected in the company’s ability to achieve its marketing objectives and grow its business.

    What Is the Difference Between a Fractional CMO and a Full-Time CMO?

    The primary difference between a Fractional CMO and a full-time CMO is the level of commitment and cost. A full-time CMO is a permanent member of the company’s executive team, typically working 40 or more hours per week and commanding a high salary plus benefits. This is an ideal solution for large corporations or companies with complex marketing needs that require a full-time leader to oversee their efforts.

    In contrast, a Fractional CMO works part-time or on a project basis, providing the same level of expertise but with greater flexibility and at a lower cost. For businesses in Atlanta that may not need a full-time marketing executive, a Fractional CMO offers a cost-effective solution that can still deliver high-impact results.

    While a full-time CMO is often more deeply involved in the company’s day-to-day operations, a Fractional CMO is focused on providing strategic guidance and ensuring the execution of key marketing initiatives. This allows businesses to access the leadership they need without the long-term commitment of a full-time hire.

    Hiring a Fractional CMO in Atlanta can be a game-changer for businesses looking to elevate their marketing efforts without the expense of a full-time executive. With their strategic guidance, data-driven approach, and flexible engagement models, Fractional CMOs provide a valuable solution for companies seeking to stay competitive in the city’s dynamic business environment.