Fractional CMO for Entertainment
As a Fractional CMO for Entertainment, I bring over 15 years of proven expertise in driving business growth through innovative and strategic marketing initiatives. Whether you're a small business, start-up, or mid-sized company, my services are tailored to meet your unique needs without the commitment and cost of a full-time executive.Gain access to top-tier marketing leadership without the overhead of a full-time hire. My extensive experience spans various industries, ensuring your business benefits from the latest marketing trends and strategies.
Tip the see-saw in your favor & win the crowd
I’ve been working in the digital marketing field for over 15 years and as an independent consultant working with companies all sizes – advising on content marketing, google penalties, brand, audience development, technical SEO, digital PR, organizational design, and growth.
Let Me Be Your Fractional CMO for Entertainment
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What can I bring to your company when you hire me as Fractional CMO for Entertainment
I find myself in a privileged position through hosting my SEO meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all are aware, unstructured data holds little to no value, akin to unmined gold lying dormant underground, awaiting to be discovered and valued.
We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.
Would you be interested in granting your attendees access to this repository of golden opportunities?
Experienced Fractional CMO for Entertainment
I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.
I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.
I have also been fortunate enough to participate in some more unique projects
Who is Ross Kernez?
First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.
What makes these vastly complex and nebulus algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.
I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”
When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.
I have been experimenting and learning with SEO for the past 15 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, conversions and most importantly gathering data to empower future improvements.
Mentor at ‘Starta Venture Capital’
Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.
Grace A.I
What should you expect from yourFractional CMO for Entertainment
Here’s some feedback from someone who has worked with Ross
James W.
Bringing on a fractional CMO for our entertainment company was one of the best decisions we’ve made. They completely transformed the way we approached marketing for our upcoming film release. Their ability to craft a compelling story around the project, build buzz through digital and social channels, and engage influencers helped us generate significant interest before the trailer even dropped. They guided us on everything from content strategy to paid ad campaigns, ensuring we reached our target audience at the right time. Even though they were fractional, it felt like they were fully embedded in our team. The results were evident in the strong turnout and media attention we received on opening weekend.
Daniel P.
We worked with a fractional CMO to help promote a live concert series, and their impact was incredible. They brought a fresh, data-driven approach to our social media and advertising strategies, helping us maximize visibility and drive ticket sales. From identifying key audience segments to creating highly engaging content, they knew exactly how to reach our fans and keep them excited in the lead-up to the event. Their ability to balance organic engagement with paid media was particularly impressive. Thanks to their leadership, we saw a significant increase in ticket sales, and the buzz they generated extended beyond the event itself, building lasting engagement with our audience.
Elizabeth R.
Our experience with a fractional CMO in the entertainment industry was outstanding. We were launching a new podcast and needed help building our brand and audience from scratch. The CMO developed a clear marketing strategy that aligned perfectly with our vision, focusing on creating compelling content and leveraging influencer partnerships. They handled everything from optimizing our social media presence to running targeted ad campaigns that boosted our visibility and drew in listeners. Their PR efforts also paid off, landing us features in key entertainment outlets. The level of expertise they brought to the table was exactly what we needed to get our project off the ground, and we couldn’t be happier with the results.
Objective and Unbiased Analysis
The core value of a digital marketing expert witness lies in their ability to provide objective and unbiased analysis for legal cases. This impartiality is essential for the integrity of the legal process, as it ensures that their testimony is credible and reliable. Objective analysis means that the expert witness examines all relevant data, facts, and evidence without allowing personal opinions or external pressures to influence their findings.
An unbiased expert witness offers a clear, fact-based perspective on complex digital marketing issues, which is invaluable in a courtroom setting. Their role involves scrutinizing digital marketing practices, campaigns, and analytics to determine compliance with industry standards and legal regulations.
Commitment to Professionalism and Ethical Integrity
Ethical integrity involves adhering to strict ethical guidelines and principles. This includes avoiding any conflicts of interest, ensuring that their findings and opinions are based solely on factual evidence and sound analysis. An expert witness must remain impartial, providing testimony that is free from personal or financial bias. Their role is to assist the court in understanding complex digital marketing issues, not to advocate for either party.
A digital marketing expert witness’s commitment to these principles is crucial, as their testimony can significantly impact the outcome of a case. By maintaining high standards of professionalism and ethical integrity, they contribute to a fair and just legal process, ensuring that their insights and opinions are respected and valued.
Topics that I can cover:
Just SEO?
Absolutely not, although i started in SEO, when I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.
I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.
FAQs
Finally, a fractional CMO is ideal for entertainment companies that are in a period of transition or growth. Whether the company is launching a new project, expanding into new markets, or rebranding, a fractional CMO provides the marketing leadership needed to navigate these changes successfully. Their flexible, part-time approach allows the company to scale its marketing efforts without the long-term commitment of a full-time role, making them an invaluable asset during periods of expansion or strategic shifts.
What specific challenges does a Fractional CMO address for entertainment companies?
Entertainment companies face several unique marketing challenges, and a Fractional CMO is well-equipped to help address these through a combination of industry knowledge, creative strategies, and data-driven decision-making. One of the primary challenges in the entertainment industry is creating and maintaining audience engagement. With so much content competing for attention across various platforms, capturing and holding the audience’s interest is crucial for success. A fractional CMO helps entertainment companies develop and execute marketing strategies that engage audiences through compelling content, interactive campaigns, and storytelling that resonates with the target demographic.
Another significant challenge is building buzz and anticipation around a project, whether it’s a film, a concert, or a TV series. The entertainment industry relies heavily on building excitement leading up to a release or event, and the success of the project often depends on how well the marketing campaign generates anticipation. A fractional CMO helps create integrated marketing campaigns that use a mix of content marketing, social media, paid advertising, and public relations to build excitement and awareness in the lead-up to a release. This includes developing teaser content, leveraging influencer partnerships, and securing media coverage in entertainment outlets to ensure maximum visibility.
Social media marketing is another area where entertainment companies often face challenges. Social platforms are where fans connect with their favorite artists, follow movie or show updates, and engage with content, but managing social media effectively requires a deep understanding of each platform’s algorithms, audience behaviors, and trends. A fractional CMO helps companies optimize their social media presence by creating content that is tailored to each platform and designed to drive engagement. They develop strategies for increasing followers, boosting engagement, and creating viral moments that keep the brand or project in the public eye.
Content creation itself can be a challenge for many entertainment companies, particularly when it comes to producing high-quality, engaging content that stands out in a crowded marketplace. A fractional CMO helps develop a content strategy that aligns with the company’s goals and resonates with its audience. This includes creating promotional materials such as trailers, behind-the-scenes videos, interviews, and interactive content that encourages audience participation. The CMO ensures that this content is distributed effectively across platforms, from social media to video-sharing sites like YouTube.
Data-driven decision-making is another area where a fractional CMO provides significant value. In the entertainment industry, marketing campaigns are often driven by audience data, and a CMO helps companies analyze and interpret this data to refine their strategies. This might involve tracking audience engagement metrics, analyzing the performance of paid media campaigns, or assessing the effectiveness of content marketing efforts. By using data to inform decisions, the CMO ensures that marketing efforts are optimized for the best possible results.
Another challenge that entertainment companies face is managing public relations. In a field where public perception can make or break a project, maintaining a positive relationship with the media and influencers is crucial. A fractional CMO helps develop and implement a comprehensive PR strategy that ensures the company or project gets favorable media coverage. This might include securing interviews, reviews, and features in key entertainment publications, as well as building relationships with media outlets, bloggers, and social media influencers who can help amplify the brand’s message.
Partnerships and collaborations are another critical component of entertainment marketing, and a fractional CMO helps entertainment companies leverage these opportunities to their advantage. Whether it’s partnering with influencers, collaborating with other entertainment brands, or securing sponsorships, the CMO ensures that these alliances are strategically beneficial. These partnerships can be instrumental in extending the brand’s reach, increasing visibility, and enhancing credibility.
Lastly, entertainment companies often struggle with building a long-term fan base and maintaining audience loyalty. In a world where entertainment options are endless, it’s easy for audiences to move on to the next big thing, leaving behind brands or projects that fail to keep them engaged. A fractional CMO helps develop strategies that foster long-term fan engagement and loyalty. This might involve creating online fan communities, offering exclusive content or experiences, and continually interacting with fans through social media and other channels. By keeping the audience engaged over time, the CMO ensures that the brand or project remains relevant and top-of-mind, even in a competitive market.
How does a Fractional CMO help entertainment companies with digital marketing?
Digital marketing is a critical component of any modern entertainment marketing strategy, and a Fractional CMO helps entertainment companies leverage digital channels to increase visibility, generate buzz, and engage with fans. One of the first steps in building a successful digital marketing strategy is optimizing the company’s online presence. The CMO ensures that the company’s website, social media accounts, and digital ads are effectively promoting the brand, driving traffic, and engaging the audience. This often involves optimizing the company’s website for search engines, ensuring that it ranks well in search results when potential fans or customers are looking for entertainment related to the brand or project.
Social media plays a pivotal role in entertainment marketing, and a fractional CMO helps companies create a social media strategy that maximizes engagement and drives audience growth. This might involve creating visually engaging content for Instagram, running viral challenges on TikTok, or sharing video content on YouTube. The CMO also ensures that social media campaigns are data-driven, using insights from audience behavior and engagement metrics to refine strategies and improve results over time.
Paid advertising is another key component of digital marketing for entertainment companies. A fractional CMO helps manage and optimize paid media campaigns across platforms like Facebook, Instagram, YouTube, and Google Ads. These campaigns are designed to target specific demographics and drive awareness, ticket sales, or viewership. The CMO uses a combination of audience targeting, creative ad design, and performance tracking to ensure that paid ads are reaching the right audience and delivering a strong return on investment (ROI).
In addition to paid media, content marketing is essential for engaging audiences in the entertainment industry. A fractional CMO helps develop a content marketing strategy that includes the creation and distribution of engaging content such as trailers, behind-the-scenes footage, artist interviews, and fan-driven content. This content is designed to generate excitement and build a community around the brand or project, helping to keep audiences engaged and invested in the outcome.
Finally, a fractional CMO helps entertainment companies stay agile in a rapidly evolving digital landscape. The entertainment industry is constantly changing, with new platforms, technologies, and trends emerging regularly. A fractional CMO stays on top of these trends and adapts the company’s digital marketing strategy accordingly. Whether it’s leveraging new social media features, experimenting with augmented reality (AR) experiences, or tapping into the latest streaming trends, the CMO ensures that the company remains relevant and ahead of the curve in the digital space.
In conclusion, a Fractional Chief Marketing Officer for entertainment companies provides the strategic leadership needed to develop and execute marketing strategies that capture audience attention, build buzz, and drive engagement. With expertise in digital marketing, social media, PR, content creation, and partnerships, the CMO helps entertainment brands and projects stand out in a competitive market. Their flexible, part-time approach allows companies to access senior-level marketing expertise without the cost of a full-time executive, ensuring that marketing efforts are both effective and aligned with business goals. Through a combination of creative strategies, data-driven insights, and industry knowledge, a fractional CMO helps entertainment companies achieve long-term success and growth.