Can old controversies or scandals be erased from the internet?
While full erasure isn’t always possible, many articles or videos can be taken down if they violate legal or platform policies. For content that must remain, we use SEO suppression and strategic publishing to bury it in search results. We also reframe the narrative by highlighting growth, maturity, and community involvement. Over time, the focus shifts from the past to your present achievements. Redemption is possible with the right strategy.
Will reputation management help with recruiting or transfer opportunities?
Yes, college coaches, scouts, and recruiters often Google athletes before making decisions. A polished, positive online profile can give you a competitive edge. We ensure that your digital presence reinforces your skills, discipline, and character. This can be especially valuable when transferring schools or entering drafts. A clean reputation can open doors that talent alone might not.
Can reputation management protect me from cancel culture?
It can reduce your risk and prepare you to respond effectively. Cancel culture thrives on viral negativity and lack of context. We help you build a strong, positive online foundation that’s harder to shake. If you do come under fire, we act quickly to provide clarity, context, and damage control. In today’s climate, proactive reputation defense is essential.
Do you offer ongoing monitoring for new negative content?
Yes, monitoring is a key part of long-term reputation management. We track mentions of your name across search engines, social media, blogs, and forums. If harmful content appears, we act quickly to address it. Monitoring also allows us to spot new opportunities for content creation and visibility. Think of it as reputation insurance.
Can you help me recover after being benched or dropped by a team?
Yes, we help athletes reframe these moments as learning experiences or opportunities for growth. We shift the narrative by promoting stories of perseverance, community work, or skill development. Negative news doesn’t have to define your next move. With strategic storytelling and digital cleanup, you can reenter the spotlight stronger than before. Your comeback starts online.
What types of platforms do you manage during a reputation campaign?
We focus on Google search results, news sites, YouTube, Twitter/X, Instagram, TikTok, Reddit, forums, and athlete-focused media outlets. Each platform requires a different strategy and tone. We tailor the approach based on where the issue originates and where your audience is most active. A multi-platform strategy ensures consistency and maximum impact. Reputation management today is platform-agnostic.
Can you help during a legal dispute or investigation?
Yes, we manage the digital narrative while your legal team handles the court side. We ensure that online coverage doesn’t damage your reputation further or interfere with legal proceedings. This includes removing false or defamatory content and publishing neutral or positive updates. Our strategies align with legal boundaries and respect the confidentiality of your case. It’s about defending your name in the court of public opinion.
How much does athlete reputation management cost?
Costs vary depending on the complexity and urgency of the project. One-time fixes are generally more affordable than long-term reputation campaigns. We offer custom packages that fit your needs—whether it’s crisis response, monthly monitoring, or full reputation rebuilds. It’s an investment in your career and future earnings. The cost of inaction is often much higher.
What’s the difference between PR and reputation management for athletes?
PR focuses on media coverage and public-facing statements, while reputation management is centered on search results, social media, and digital perception. PR tells your story to the press; reputation management ensures that story sticks online. Both are important, but reputation management deals with what people see when they search your name. It’s the foundation of modern influence. Without a strong digital image, PR can fall flat.
Can you help me rebuild trust with fans and sponsors?
Yes, rebuilding trust is a key goal of reputation management. We highlight charitable efforts, community engagement, mentorship roles, and comeback moments. Authenticity and consistency are essential. By focusing on values-driven storytelling and controlling the online narrative, we help fans and sponsors reconnect with your mission. Trust can be regained with the right message and platform strategy.
How do you tailor strategies for different sports?
Each sport has its own media cycle, culture, and audience expectations. A reputation strategy for an NBA player may differ from one for a UFC fighter or Olympic athlete. We consider your sport’s dynamics, fan base, and partnership norms when building your plan. This ensures relevance and effectiveness across all channels. Your strategy is as unique as your athletic career.
Can you help protect my family from online attacks?
Yes, reputation protection often extends to family members—especially when their names appear in the media or on social media. We monitor for privacy breaches, impersonations, and targeted harassment. When necessary, we work with platforms to remove content or flag abusive behavior. Your reputation doesn’t exist in a vacuum, and neither does your family’s safety. Our approach is comprehensive.
Will reputation management help with media appearances?
Yes, a polished digital presence enhances your credibility with reporters, hosts, and interviewers. We ensure that your background, achievements, and public image are well-represented and up-to-date. This reduces the risk of uncomfortable questions and keeps interviews focused on your current goals. It also positions you as a more media-friendly athlete. First impressions begin with Google.
Can you help with NIL opportunities for college athletes?
Yes, Name, Image, and Likeness deals require a clean and compelling public image. We help college athletes build digital brands that appeal to companies, universities, and fans. This includes social media audits, content strategy, and reputation defense. The stronger your online brand, the more valuable your NIL potential. It’s not just about stats—it’s about perception.
Is reputation management confidential?
Yes, everything we do is handled with complete discretion. We understand the sensitivity of reputation issues and work behind the scenes to protect your identity and image. Communication is secure, and no steps are taken without your approval. Your trust is essential to the process. Confidentiality is our standard, not a feature.
Can I do athlete reputation management on my own?
While basic reputation maintenance—like good posting habits and account security—can be handled independently, deeper issues require expertise. Removing content, managing search rankings, and handling crises takes technical knowledge and media strategy. DIY approaches often lack the speed and precision needed in high-stakes situations. Partnering with a specialist ensures you get results. Your career deserves professional care.
How do I get started with Ross Kernez for reputation management?
Getting started begins with a confidential consultation to assess your current reputation and identify key concerns. From there, we develop a customized action plan that aligns with your goals. Execution includes everything from content creation to search result suppression and ongoing monitoring. You’ll have direct access to our team throughout the process. It’s time to take control of your story.