Fractional CMO Philadelphia🥇 | Ross Kernez December
Do you want more traffic to your website?

Additional menu

Ross Kernez | Consulting

EN
English Deutsch Español Français Italiano Nederlands Polski Português (Brasil) Svenska Tiếng Việt Türkçe 中文 日本語 한국어

Hire the Top Rated Fractional CMO Philadelphia

Full Bio
Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.
Full Bio >
Published: 07.11.2024
As a Fractional CMO Philadelphia, I leverage over 15 years of proven experience in driving significant business growth through strategic and innovative marketing solutions. My approach is designed to provide small businesses, start-ups, mid-sized and enterprise companies with the leadership and expertise they need, without the long-term commitment or high cost of a full-time executive. I have worked in the digital marketing field as an independent marketing consultant working with enterprise companies and startups—advising on Earned media (SEO, ASO, Content Marketing, Digital PR, Email Marketing, Influencer Marketing, Affiliate Marketing), Paid media (Paid Search, Paid Social, Programmatic, Media Strategy),Creative (Branding & Web design), CRO & UX.
By working with me, you gain access to top-tier marketing leadership and the ability to implement advanced marketing strategies that are tailored to your unique business goals. My expertise covers a wide range of industries, enabling me to bring a fresh, adaptable perspective to each client. From omni channel marketing and brand development to demand generation and go-to-market strategies, I ensure that your business stays ahead of the curve, benefiting from the latest marketing trends and insights. Whether you're looking to enter new markets, boost lead generation, or enhance your overall brand presence, I can help craft and execute a strategic marketing plan that aligns with your business objectives.
CONTACT ME NOW

Hire the Top Rated Fractional CMO Philadelphia

Fractional CMO Philadelphia
"If you can work with Ross, make it happen — you won't regret it!"
— Jennifer Anderson
Unlock your brand's full potential with a top-rated Fractional CMO Philadelphia

In today’s fast-paced and competitive market, businesses need expert marketing leadership to stand out and drive growth. But hiring a full-time CMO can be costly and often unnecessary. That’s where a top-rated Fractional CMO comes in—offering the strategic expertise of a chief marketing officer without the overhead of a full-time hire.

As a Fractional CMO, I deliver customized marketing strategies tailored to your business needs. From optimizing your brand positioning to scaling digital marketing efforts, I provide the insights, leadership, and execution needed to achieve measurable results. Whether you're a startup looking to scale or an established company seeking to refine your strategy, I help unlock the true potential of your brand.

With proven success across diverse industries, I bring a fresh perspective and actionable solutions to every challenge. Partner with me, and together we’ll accelerate your business growth while staying agile and cost-effective. Ready to take your marketing to the next level? Let's connect!

Book A Call With Me

    Fractional CMO Philadelphia
    What can I bring to your company when you hire me as Fractional CMO Philadelphia?

    I find myself in a privileged position through hosting my marketing meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all know, unstructured data holds little to no value, much like unmined gold lying dormant underground, waiting to be discovered and valued..

    We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

    Would you be interested in granting your attendees access to this repository of golden opportunities?

    Find out more
    Experienced Fractional CMO Philadelphia

    I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

    I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

    Fractional CMO Philadelphia
    Fractional CMO Philadelphia
    Who is Ross Kernez?

    With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

    Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

    Here’s some feedback from someone who has worked with Ross
    Working with a Fractional CMO in Philadelphia was a game-changer for our startup. We needed expert marketing leadership but weren’t ready to commit to a full-time hire. The CMO we partnered with took the time to understand our business, crafted a custom strategy, and helped us focus on what mattered most—growing our customer base. They provided invaluable insights into improving our lead generation and refining our brand message. Not only did we see immediate results, but we also felt confident knowing we had senior-level marketing expertise on our side without the high cost. Highly recommended for any growing business
    — Sed E.
    As a mid-sized business navigating a competitive landscape, we needed fresh marketing ideas and strategic leadership. Engaging a Fractional CMO in Philadelphia gave us access to the expertise we lacked in-house. They quickly identified gaps in our marketing strategy, helped us improve our digital presence, and worked with our team to implement data-driven initiatives. What I appreciated most was their hands-on approach—they didn’t just consult; they became a part of our team. The flexibility of having them on a part-time basis, yet fully engaged, was exactly what we needed. The results were measurable and far exceeded our expectations.
    — Roman A.
    Our nonprofit organization was struggling to increase brand awareness and donations. We decided to hire a Fractional CMO in Philadelphia to provide us with strategic guidance. From the start, they took the time to understand our mission and crafted a tailored marketing plan that resonated with our audience. Their expertise in digital marketing helped us expand our reach, and their hands-on involvement ensured every step was executed flawlessly. With their help, we saw a significant increase in engagement and donations. Having a Fractional CMO allowed us to gain the senior-level expertise we needed without straining our budget. We couldn’t be more pleased with the partnership.
    — Fell S.
    Forget About Marketing Stress Behind
    My Process
    Let's Collaborate
    1. Describe your project
    2.Schedule a Call
    3. Develop Strategic High Level Plan
    4. Accountability on both sides
    Fractional CMO Philadelphia
    What should you expect from your Fractional CMO Philadelphia

    When working with a Fractional CMO in Philadelphia, you can expect a highly customized, strategic partnership tailored to meet the unique needs of your business. Whether you are a growing startup, a mid-sized company, or a larger enterprise in transition, a Fractional CMO will bring senior-level marketing expertise and a fresh perspective to help you achieve your goals without the long-term financial commitment of a full-time CMO.

    From the outset, a Fractional CMO will take the time to understand your business inside and out. They will immerse themselves in your company’s mission, vision, and goals, as well as your current marketing efforts, market position, and competitors. This discovery process enables them to craft a marketing strategy that aligns with your overarching business objectives, whether you need help with brand positioning, customer acquisition, lead generation, or digital transformation.

    A Fractional CMO in Philadelphia will likely begin by identifying key areas of opportunity or improvement within your current marketing structure. This might include refining your messaging to better resonate with your target audience, optimizing your digital marketing channels, or enhancing your content strategy to drive more meaningful engagement. They will develop a data-driven marketing plan focused on measurable outcomes, ensuring that every marketing initiative they implement is tied to specific business objectives and key performance indicators (KPIs).

    You can expect a Fractional CMO to take a hands-on approach to leadership. They won’t just provide high-level advice; they’ll work closely with your in-house marketing team (if you have one), offering guidance, mentorship, and strategic direction. If your team is strong on execution but needs leadership to set priorities and define the strategy, the Fractional CMO will ensure your efforts are aligned and focused on the right goals. Additionally, if your team lacks capacity or specific skills, the Fractional CMO may help you identify and onboard the right resources to fill those gaps.

    Another key benefit of working with a Fractional CMO in Philadelphia is flexibility. This type of arrangement allows you to scale the level of involvement up or down depending on your company’s needs. Whether you need temporary leadership for a specific project, such as launching a new product, or long-term guidance as you scale your business, a Fractional CMO can adapt to fit your requirements. This flexibility also extends to the time commitment, with engagements typically ranging from a few hours a week to a more substantial presence, depending on the complexity of the marketing challenges at hand.

    In terms of implementation, a Fractional CMO will ensure that the marketing strategies they develop are executed flawlessly. They will work closely with your team to deploy campaigns across digital channels, improve lead generation efforts, and refine your marketing technology stack, ensuring that you are using the best tools and platforms for your business. Their role often involves overseeing the day-to-day management of marketing activities while continuously optimizing for better performance based on data and results.

    Transparency and clear communication are also hallmarks of working with a Fractional CMO. Expect regular updates and reporting to keep you informed about how your marketing initiatives are progressing. They will provide detailed insights into campaign performance, making it easy to understand which strategies are delivering the most value and where adjustments may be needed. This results-oriented focus ensures that your marketing dollars are spent efficiently and that your business is consistently moving toward its goals.

    Topics that I can cover
    Brand Marketing
    Fractional CMO
    Content Marketing
    Email Marketing
    Programmatic Marketing
    Growth Marketing
    Paid Search Marketing
    Paid Social Marketing
    Marketing Strategy 
    Digital PR
    SEO Marketing
    Social Media Marketing
    FAQs

    What is a Fractional CMO and how is it different from a full-time CMO?

    A Fractional CMO is a marketing executive who provides senior-level marketing leadership and expertise on a part-time, flexible, or temporary basis. Unlike a full-time Chief Marketing Officer (CMO), a Fractional CMO works on specific projects, initiatives, or time-limited contracts. The key difference lies in the time commitment and cost. A full-time CMO is a permanent member of the executive team, often responsible for all marketing activities. This can be a significant investment in terms of salary, benefits, and long-term commitment.

    On the other hand, a Fractional CMO provides the same level of expertise but without the need for a full-time salary. Businesses that cannot afford or do not need a full-time marketing executive often turn to this model. This approach allows companies to get high-level strategic insights and execution for specific marketing needs or during transitional periods, such as a product launch or rebranding effort.

    While a full-time CMO is responsible for leading an internal marketing team and overseeing day-to-day activities, a Fractional CMO typically focuses on big-picture strategy and critical decision-making. The relationship can be short-term or ongoing depending on the business needs.

    Why would a business in Philadelphia need a Fractional CMO?

    Businesses in Philadelphia, like those elsewhere, may need a Fractional CMO for several reasons. Startups and smaller companies often don’t have the resources to hire a full-time CMO, but they still need senior-level marketing guidance to grow. These businesses may be in a rapid growth phase, need assistance with scaling marketing efforts, or lack a cohesive strategy to drive revenue. A Fractional CMO can provide this guidance without the financial commitment of a full-time executive.

    In mid-sized businesses, there may already be a marketing team in place, but the team lacks senior leadership or strategic direction. In these cases, a Fractional CMO can work closely with the existing team, mentoring staff, setting priorities, and ensuring the marketing strategy is aligned with the overall business goals. Businesses undergoing a transition—such as a merger, acquisition, rebranding, or product expansion—often need temporary leadership to navigate these complex changes. A Fractional CMO can provide the steady hand required during such periods of transformation, ensuring that marketing efforts are cohesive and aligned with the company’s vision.

    For larger enterprises that are entering new markets or industries, a Fractional CMO can offer expertise that might not exist internally, especially if the company is venturing into unfamiliar territory. The flexibility of this arrangement makes it ideal for addressing specific marketing challenges or opportunities without the overhead of a full-time executive.

    What services does a Fractional CMO in Philadelphia typically provide?

    A Fractional CMO in Philadelphia provides a wide range of marketing services, all designed to help businesses achieve their goals. These services typically include strategic planning, brand positioning, customer acquisition strategies, digital marketing leadership, and optimizing marketing processes.

    One of the core services a Fractional CMO provides is the development of a comprehensive marketing strategy. This involves evaluating a company’s current marketing efforts, identifying areas for improvement, and creating a roadmap that aligns with the company’s overall business objectives. The goal is to ensure that marketing efforts drive growth, increase brand awareness, and contribute to revenue.

    In addition to strategic planning, a Fractional CMO often helps with digital marketing initiatives. This could involve optimizing a company’s online presence, improving its SEO (search engine optimization) strategy, launching digital ad campaigns, or enhancing content marketing efforts. The goal is to ensure that the company is utilizing the right tools and channels to reach its target audience effectively.

    Another key area is lead generation and customer acquisition. A Fractional CMO can analyze existing sales funnels and develop strategies to improve conversion rates, bringing in higher-quality leads and retaining more customers. They may also implement marketing automation tools to streamline processes and improve efficiency across the marketing department.

    Brand positioning and messaging is another critical service. A Fractional CMO can help businesses differentiate themselves from competitors by refining their value proposition and ensuring that their messaging resonates with their target audience. This can involve market research, competitive analysis, and adjustments to the company’s brand identity.

    Finally, a Fractional CMO often provides mentorship and leadership to the in-house marketing team. This includes guiding team members, setting goals, and helping the team execute on the larger marketing strategy. For companies with marketing teams that are strong on execution but lack leadership, a Fractional CMO can fill that gap and ensure that everyone is working towards common goals.

    How is the pricing structured for a Fractional CMO in Philadelphia?

    The pricing for a Fractional CMO in Philadelphia depends largely on the scope of work, the level of involvement required, and the duration of the engagement. Typically, Fractional CMOs operate on either a retainer or project-based pricing model.

    With a retainer model, businesses pay a set fee each month for a predetermined number of hours. This arrangement is ideal for businesses that require ongoing strategic leadership but do not need a full-time CMO. The benefit of this model is predictability; businesses know exactly how much they are spending each month, and they have consistent access to the Fractional CMO’s expertise.

    For businesses that need help with a specific project—such as launching a new product, entering a new market, or rebranding—a project-based pricing structure may be more appropriate. In this model, the cost is tied to the specific deliverables and timeline of the project. The benefit here is that the business only pays for the work required during that particular period.

    Hourly rates are also an option, especially for businesses that need a Fractional CMO for short-term or ad-hoc consultations. This is the most flexible pricing model, allowing businesses to scale the CMO’s involvement based on immediate needs.

    How does a Fractional CMO work with an existing marketing team?

    A Fractional CMO is often brought in to work alongside an existing marketing team, providing senior-level leadership and strategic direction. The goal is not to replace the team but to elevate its effectiveness by ensuring that everyone is aligned with the company’s broader goals.

    When a Fractional CMO begins working with a marketing team, they typically start by assessing the team’s current structure, capabilities, and processes. They’ll evaluate the team’s strengths and identify any gaps or areas for improvement. From there, the Fractional CMO sets clear goals and priorities, ensuring that the team is focused on high-impact activities that will drive growth.

    The Fractional CMO will also provide mentorship and training to help the team develop new skills or improve in areas where they may be lacking. For example, if the team is struggling with digital marketing or lead generation, the Fractional CMO might introduce new tools or techniques to improve performance.

    Additionally, the Fractional CMO ensures that the marketing team is aligned with other departments, such as sales and product development, to create a cohesive and integrated approach to marketing. The result is a more effective and efficient marketing department that contributes meaningfully to the company’s overall success.

    How does a Fractional CMO in Philadelphia measure success?

    A Fractional CMO measures success through a variety of metrics, depending on the specific goals of the business. The key to measuring success is setting clear, measurable objectives at the outset of the engagement. These objectives are typically aligned with broader business goals, such as increasing revenue, improving brand awareness, or generating higher-quality leads.

    For businesses focused on growth, the Fractional CMO will likely track metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and overall ROI from marketing efforts. These metrics help determine whether the marketing strategies implemented are contributing to the business’s bottom line.

    In digital marketing initiatives, success is often measured by metrics such as website traffic, engagement rates on social media, SEO performance, and lead generation. For example, an increase in organic search traffic or a decrease in cost-per-click on paid ads would indicate that the marketing strategy is working effectively.

    The Fractional CMO will also track the performance of specific campaigns, using analytics tools to monitor how each initiative is contributing to overall goals. They will provide regular updates and reports, allowing the business to see how its marketing efforts are progressing and what adjustments may be needed to optimize performance.

    The success of a Fractional CMO is also measured in the development of the internal marketing team. If the team is performing better, working more cohesively, and executing on strategy more effectively, this is a clear indicator that the Fractional CMO’s leadership is having a positive impact.