Hire the Top Rated Fractional CMO Arizona

Ross Kernez is a digital marketer, community builder, mentor, and author. He is the founder of NYC-based SEO Meetup, a group of 2900 marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.

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Published: 07.11.2024

As a Fractional CMO Arizona, I leverage over 15 years of proven experience in driving significant business growth through strategic and innovative marketing solutions. My approach is designed to provide small businesses, start-ups, mid-sized and enterprise companies with the leadership and expertise they need, without the long-term commitment or high cost of a full-time executive. I have worked in the digital marketing field as an independent marketing consultant working with enterprise companies and startups—advising on Earned media (SEO, ASO, Content Marketing, Digital PR, Email Marketing, Influencer Marketing, Affiliate Marketing), Paid media (Paid Search, Paid Social, Programmatic, Media Strategy),Creative (Branding & Web design), CRO & UX.

By working with me, you gain access to top-tier marketing leadership and the ability to implement advanced marketing strategies that are tailored to your unique business goals. My expertise covers a wide range of industries, enabling me to bring a fresh, adaptable perspective to each client. From omni channel marketing and brand development to demand generation and go-to-market strategies, I ensure that your business stays ahead of the curve, benefiting from the latest marketing trends and insights. Whether you're looking to enter new markets, boost lead generation, or enhance your overall brand presence, I can help craft and execute a strategic marketing plan that aligns with your business objectives.

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Hire the Top Rated Fractional CMO Arizona

"If you can work with Ross, make it happen — you won't regret it!"

— Jennifer Anderson

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Unlock your brand's full potential with a top-rated Fractional CMO Arizona

In today’s fast-paced and competitive market, businesses need expert marketing leadership to stand out and drive growth. But hiring a full-time CMO can be costly and often unnecessary. That’s where a top-rated Fractional CMO comes in—offering the strategic expertise of a chief marketing officer without the overhead of a full-time hire.

As a Fractional CMO, I deliver customized marketing strategies tailored to your business needs. From optimizing your brand positioning to scaling digital marketing efforts, I provide the insights, leadership, and execution needed to achieve measurable results. Whether you're a startup looking to scale or an established company seeking to refine your strategy, I help unlock the true potential of your brand.

With proven success across diverse industries, I bring a fresh perspective and actionable solutions to every challenge. Partner with me, and together we’ll accelerate your business growth while staying agile and cost-effective. Ready to take your marketing to the next level? Let's connect!

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What can I bring to your company when you hire me as Fractional CMO Arizona?

I find myself in a privileged position through hosting my marketing meetups, where I have access to a wealth of data alongside my fellow members. These gatherings serve as a fertile ground for the exchange of insights and information stemming from diverse industries. My team and I take it upon ourselves to meticulously gather and arrange this data, ensuring that every participant can reap the benefits from a broad pool of knowledge. As we all know, unstructured data holds little to no value, much like unmined gold lying dormant underground, waiting to be discovered and valued..

We delve into this data reservoir, sifting through to find and present the most valuable pieces of information — the golden nuggets that can offer substantial learning experiences to our attendees.

Would you be interested in granting your attendees access to this repository of golden opportunities?

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Experienced Fractional CMO Arizona

I have worked in numerous large enterprises within the marketing & SEO departments. Taking these businesses up the search engine result pages (SERPS), these roles formed the bases of my experience.

I have also been fortunate enough to advise & consult numerous smaller and medium businesses across a wide array of verticals and this also greatly enhanced my knowledge about the market and of course how to implement a ‘search’ strategy to garner visibility and generate revenue.

Who is Ross Kernez?

With over 15+ years of experience, I specialize in building marketing systems that consistently attract and retain customers. My approach is rooted in meticulous processes, ensuring that every aspect of my work is efficient, scalable, and impactful. From complex tasks like SEO to comprehensive strategies, I design systems that minimize friction and cost while maximizing results.

Ross is deeply involved in the marketing and tech community, mentoring startups at organizations like Techstars and Starta. He is known for his expertise in search engine optimization, digital marketing, and leveraging data analytics for marketing success.

Here’s some feedback from someone who has worked with Ross

Hiring a Fractional CMO for our Arizona-based tech company was one of the smartest decisions we've made. We were struggling to scale our marketing efforts, and bringing in a Fractional CMO gave us the expertise we needed without the full-time expense. Our CMO quickly developed a tailored strategy that included everything from digital marketing to brand positioning. Within just a few months, we saw a significant uptick in qualified leads and overall brand awareness. The flexibility and expertise they brought to the table have been invaluable, and I highly recommend this service to any company in Arizona looking for strategic marketing leadership.

— Sed E.

As a small business in Arizona, we needed someone to take our marketing to the next level but couldn’t afford a full-time CMO. A Fractional CMO was the perfect solution for us. They came in, analyzed our current efforts, and put together a solid plan to improve our SEO, social media presence, and paid advertising. What really impressed us was how quickly they identified areas for improvement and implemented changes that led to measurable results. Our website traffic and conversions have never been better. If you’re a growing business looking for affordable, top-tier marketing guidance, this is the way to go.

— Roman A.

We hired a Fractional CMO for our real estate company in Arizona, and the results have exceeded our expectations. We needed a marketing expert to help us navigate a competitive market, and our Fractional CMO brought just the right mix of strategy and execution. They helped us streamline our messaging, optimize our online advertising, and improve our lead generation efforts. The flexibility of hiring a Fractional CMO allowed us to get the expertise we needed without committing to a long-term, full-time hire. We’ve seen incredible growth in our client base, and I can confidently say it wouldn’t have been possible without their guidance.

— Fell S.

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My Process

Let's Collaborate

1. Describe your project

2.Schedule a Call

3. Develop Strategic High Level Plan

4. Accountability on both sides

What should you expect from your Fractional CMO Arizona

When hiring a Fractional CMO in Arizona, you can expect a seasoned marketing leader who brings a wealth of expertise and strategic insight to your business. Their role is to help you refine and execute a comprehensive marketing strategy that aligns with your company’s goals, whether you are aiming to increase brand visibility, generate leads, or enter new markets. From the very beginning, your Fractional CMO will conduct an in-depth assessment of your current marketing efforts, identifying both strengths and areas that need improvement.

Your Fractional CMO will develop a tailored plan that includes all aspects of your marketing, from digital strategies like SEO, social media, and email marketing, to more traditional methods like branding and content creation. They will work closely with your leadership team, ensuring that every marketing initiative aligns with your overall business objectives. You should expect your CMO to take charge of guiding internal marketing teams, offering leadership and mentorship, or managing external agencies to ensure the execution of campaigns is smooth and effective.

Regular communication and measurable outcomes are key components of what a Fractional CMO offers. They will establish clear performance metrics, such as increased website traffic, improved lead generation, or enhanced brand awareness, and will continuously track these KPIs to assess progress. You can expect ongoing reports and updates that provide transparency and keep you informed about the effectiveness of the marketing strategies being implemented.

One of the main benefits of working with a Fractional CMO in Arizona is flexibility. Whether you need their expertise for a specific project, such as a product launch or a rebranding effort, or for ongoing marketing leadership, your Fractional CMO will adapt to your company’s needs. This flexibility means you’re not locked into a full-time commitment, allowing you to control costs while still getting high-level strategic oversight.

Moreover, because Fractional CMOs typically work with a variety of companies across different industries, they bring fresh perspectives and innovative solutions to the table. This outside perspective can be crucial for identifying new growth opportunities, optimizing your marketing spend, or overcoming challenges that might not be immediately apparent from within your organization.

In Arizona’s competitive and diverse business environment, you can also expect your Fractional CMO to be well-versed in the local market dynamics, understanding the specific challenges and opportunities that businesses in the region face. They will use this knowledge to tailor strategies that help your business stand out, whether it’s through regional branding efforts, targeted digital campaigns, or community engagement.

Topics that I can cover

Programmatic Marketing

Growth Marketing

Paid Search Marketing

Paid Social Marketing

Marketing Strategy

Digital PR

SEO Marketing

Social Media Marketing

FAQs

What is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is a senior marketing executive who works with companies on a part-time or contract basis. This model allows businesses to access high-level marketing expertise without the full-time commitment and associated costs of hiring a permanent CMO. A Fractional CMO offers strategic guidance, leadership, and marketing oversight, tailoring their involvement to fit the specific needs of the company. This can range from handling specific projects like product launches to managing long-term growth strategies and marketing initiatives.

Fractional CMOs bring a wealth of experience and skills to their roles, often having worked across various industries and with different types of businesses. In Arizona, where industries such as technology, real estate, healthcare, and tourism play significant roles, a Fractional CMO can offer specialized insights and marketing strategies that address the unique challenges of these sectors.

How does a Fractional CMO work with companies in Arizona?

A Fractional CMO typically begins by conducting a comprehensive audit of a company’s current marketing efforts. This can include reviewing digital marketing strategies, branding efforts, content marketing, SEO, and lead generation processes. After assessing the company’s strengths and identifying areas for improvement, the Fractional CMO will develop a strategic marketing plan that aligns with the company’s overall business goals.

The Fractional CMO integrates themselves into the company’s leadership structure, attending key meetings and collaborating with executives to ensure that marketing efforts are fully aligned with the broader business strategy. They may work with in-house marketing teams, offering leadership and mentorship, or they may oversee external agencies that are responsible for various marketing functions. Their involvement is hands-on, ensuring that all marketing initiatives are executed effectively and within budget.

In Arizona’s competitive business environment, companies often bring in a Fractional CMO during times of growth or transition. Whether launching a new product, expanding into new markets, or undergoing a rebranding effort, the Fractional CMO brings the strategic oversight needed to make these transitions successful. They also help businesses in the state optimize their digital presence and improve their customer engagement, ensuring that the marketing efforts are aligned with both regional and national trends.

Why would a business in Arizona hire a Fractional CMO?

Many businesses in Arizona, especially small and mid-sized companies, are in a position where they need senior-level marketing leadership but do not have the budget or long-term need for a full-time executive. A Fractional CMO is a cost-effective solution that allows these businesses to access high-level marketing expertise without the financial burden of hiring a permanent CMO.

In fast-growing industries like technology, healthcare, and real estate, companies often face challenges related to scaling their marketing efforts. A Fractional CMO can step in to provide the strategic direction required to help these businesses grow effectively. Whether it’s improving lead generation, refining brand messaging, or launching a new digital marketing campaign, a Fractional CMO offers the expertise needed to drive results.

Additionally, businesses undergoing significant changes, such as mergers, acquisitions, or new product development, often hire a Fractional CMO to manage these transitions. The CMO provides leadership and ensures that marketing strategies are aligned with the company’s long-term goals. Arizona companies also benefit from a Fractional CMO’s ability to bring a fresh, external perspective, helping them identify new opportunities or areas for improvement that internal teams may have overlooked.

In sectors like tourism and hospitality, which are vital to Arizona’s economy, a Fractional CMO can help businesses adapt to changing market conditions, improve their digital presence, and engage with new customer demographics. The flexibility of a Fractional CMO allows these companies to get the expertise they need on a timeline and budget that fits their specific circumstances.

What types of businesses in Arizona benefit from hiring a Fractional CMO?

A wide variety of businesses in Arizona can benefit from hiring a Fractional CMO. Small to mid-sized businesses are often the primary beneficiaries, as they frequently lack the budget to hire a full-time CMO but still require senior-level marketing leadership to grow. Startups, especially in Arizona’s vibrant tech and healthcare sectors, can also benefit greatly from a Fractional CMO’s guidance. These companies need to build brand recognition, acquire customers, and scale their operations, but they often lack the internal resources to manage these tasks effectively.

In addition to startups, established companies in industries like real estate, e-commerce, tourism, and professional services can also benefit from a Fractional CMO’s expertise. For these businesses, a Fractional CMO can provide the strategic oversight necessary to refine marketing efforts, improve lead generation, and enhance customer engagement. Whether it’s managing digital marketing campaigns, overseeing a rebranding initiative, or developing a long-term growth strategy, a Fractional CMO offers the experience and leadership needed to achieve success.

Large corporations that are undergoing transitions, such as mergers, acquisitions, or organizational restructuring, may also hire a Fractional CMO to provide short-term leadership during these critical periods. The CMO can guide the marketing team through these changes, ensuring that the company’s marketing efforts remain aligned with its broader business objectives.

How much does it cost to hire a Fractional CMO in Arizona?

The cost of hiring a Fractional CMO in Arizona can vary depending on several factors, including the level of expertise required, the scope of work, and the duration of the engagement. Typically, Fractional CMOs charge on a retainer or hourly basis, with monthly retainers ranging from $5,000 to $15,000. Hourly rates can range from $200 to $500, depending on the CMO’s experience and the complexity of the project.

For businesses in Arizona, the cost of hiring a Fractional CMO is significantly lower than the cost of hiring a full-time executive. A full-time CMO’s salary, benefits, and bonuses can easily total six figures annually, while a Fractional CMO provides the same level of expertise at a fraction of the cost. This makes it an attractive option for small to mid-sized businesses that need senior-level marketing leadership but cannot afford the financial commitment of a full-time hire.

In many cases, the return on investment for hiring a Fractional CMO becomes evident quickly, as they help improve marketing efficiency, increase customer acquisition, and optimize marketing budgets. Their ability to deliver measurable results often justifies the cost of their services, making it a valuable investment for businesses looking to grow.

How long does a Fractional CMO typically work with a business in Arizona?

The length of time a Fractional CMO works with a business in Arizona can vary depending on the company’s specific needs and objectives. Some businesses hire a Fractional CMO for short-term projects, such as launching a new product, conducting a marketing audit, or rebranding. These engagements may last anywhere from a few months to six months. Other companies may require ongoing strategic guidance, particularly if they are in a growth phase or undergoing significant organizational changes. In these cases, the engagement could last a year or longer.

For many businesses in Arizona, a six-month to one-year engagement with a Fractional CMO is common. This time frame allows the CMO to assess the company’s marketing needs, develop and implement a strategy, and track progress over time. The flexible nature of a Fractional CMO’s involvement allows businesses to scale the engagement up or down as needed. This ensures that the company receives the right level of support at the right time.

Some companies may choose to keep a Fractional CMO on retainer for an extended period, particularly if they need continuous leadership and strategic oversight but are not ready to commit to a full-time hire. This flexibility allows businesses to get the marketing expertise they need without being locked into a long-term executive position.

What are the key responsibilities of a Fractional CMO in Arizona?

A Fractional CMO is responsible for overseeing all aspects of a company’s marketing efforts, from developing a strategic marketing plan to managing day-to-day execution. Their primary role is to create a comprehensive marketing strategy that aligns with the company’s overall business goals. This could include developing brand positioning, improving digital marketing efforts, optimizing lead generation, and driving customer engagement.

Fractional CMOs also play a leadership role within the company, often managing in-house marketing teams or external agencies. They provide guidance and mentorship to ensure that all marketing initiatives are aligned with the company’s objectives and are executed effectively. The Fractional CMO works closely with other members of the executive team to integrate marketing efforts with the company’s broader business strategy.

In Arizona, where industries like technology, healthcare, and tourism are constantly evolving, a Fractional CMO may also be responsible for identifying new growth opportunities. This could involve expanding into new markets, launching new products, or adopting emerging digital marketing trends. Their goal is to ensure that the company remains competitive and continues to grow by optimizing its marketing efforts.

In addition to strategic oversight, Fractional CMOs are responsible for analyzing performance metrics and making data-driven decisions to refine marketing strategies. They regularly track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and return on investment (ROI) to ensure that marketing initiatives are delivering measurable results.

What are the benefits of hiring a Fractional CMO over a full-time CMO?

One of the most significant benefits of hiring a Fractional CMO over a full-time CMO is cost savings. Hiring a full-time CMO involves a substantial financial commitment, including salary, benefits, bonuses, and potentially equity. For many small to mid-sized businesses, this cost is prohibitive. A Fractional CMO offers the same level of expertise at a fraction of the cost, providing businesses with the flexibility to access senior-level marketing leadership without the financial burden of a full-time hire.

Another major benefit is flexibility. A Fractional CMO can be engaged for specific projects, such as a product launch or rebranding, or provide ongoing strategic guidance as needed. This allows businesses to scale their marketing leadership based on their current needs, ensuring that they only pay for the services they require. The flexibility of a Fractional CMO is particularly valuable for businesses undergoing transitions or facing periods of rapid growth.

In addition to cost savings and flexibility, a Fractional CMO brings a fresh perspective to the company. Because Fractional CMOs typically work with multiple clients across different industries, they bring a broad range of insights and best practices that can help drive innovation and improve marketing performance. This outside perspective can be invaluable in identifying new opportunities, overcoming challenges, and optimizing marketing strategies.

For businesses in Arizona, where industries like technology, real estate, and tourism are constantly evolving, a Fractional CMO can provide the expertise and leadership needed to stay competitive without the long-term commitment of a full-time hire.

Can a Fractional CMO help with digital marketing?

Yes, most Fractional CMOs have extensive experience with digital marketing and can provide valuable expertise in this area. Digital marketing is a critical component of any modern marketing strategy, and a Fractional CMO can help businesses in Arizona navigate the complexities of online marketing, from search engine optimization (SEO) and social media to email marketing and paid advertising.

Fractional CMOs are typically familiar with a wide range of digital marketing tools and platforms, including Google Analytics, HubSpot, and social media management tools, among others. They can help businesses optimize their digital marketing strategies by implementing best practices, tracking performance metrics, and making data-driven decisions to improve results.

For Arizona companies looking to improve their online presence or expand into digital channels, a Fractional CMO provides the expertise needed to create and execute a comprehensive digital marketing strategy that drives real results.

How does a Fractional CMO measure success?

A Fractional CMO measures success by tracking key performance indicators (KPIs) that align with the company’s goals. These KPIs could include metrics such as revenue growth, customer acquisition, lead generation, website traffic, and return on investment (ROI) from marketing campaigns.

At the beginning of the engagement, the Fractional CMO will work with the leadership team to define specific objectives and metrics that will be used to measure success. They will then develop a marketing strategy designed to achieve these objectives and regularly track performance to ensure that the company is on track to meet its goals.

Regular reporting and communication are a key part of a Fractional CMO’s role, allowing business leaders to see how marketing efforts are contributing to overall growth. Success is ultimately measured by the tangible impact that marketing initiatives have on the business, whether that’s in terms of increased sales, improved brand recognition, or more efficient use of marketing resources.

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Hire the Top Rated Fractional CMO Arizona

Hire the Top Rated Fractional CMO Arizona